Ged Carroll

Category: japan |日本 | 일본

Yōkoso – welcome to the Japan category of this blog. This blog was inspired by my love of Japanese culture and their consumer trends. I was introduced to chambara films thanks to being a fan of Sergio Leone’s dollars trilogy. A Fistful of Dollars was heavily influenced by Akira Kurosawa’s Yojimbo.

Getting to watch Akira and Ghost In The Shell for the first time were seminal moments in my life. I was fortunate to have lived in Liverpool when the 051 was an arthouse cinema and later on going to the BFI in London on a regular basis.

Today this is where I share anything that relates to Japan, business issues, the Japanese people or culture. Often posts that appear in this category will appear in other categories as well. So if Lawson launched a new brand collaboration with Nissan to sell a special edition Nissan Skyline GT-R. And that I thought was particularly interesting or noteworthy, that might appear in branding as well as Japan.

There is a lot of Japan-related content here. Japanese culture was one of odd the original inspirations for this blog hence my reference to chambara films in the blog name.

I don’t tend to comment on local politics because I don’t understand it that well, but I am interested when it intersects with business. An example of this would be legal issues affecting the media sector for instance.

If there are any Japanese related subjects that you think would fit with this blog, feel free to let me know by leaving a comment in the ‘Get in touch’ section of this blog here.

  • Marketing crisis

    Marketing crisis in competence and capability: Creative Business has a great leading article based on research conducted by The Marketing Society and McKinsey called Marketing in Crisis.

    When you think about the marketing crisis, you also need to think about the people providing the feedback. Other board colleagues might have a stilted or inaccurate view of what marketing does. But at the very least there seems to be a marketing crisis in miscommunication.

    A second aspect of this marketing crisis report is to ask what’s in it for The Marketing Society and McKinsey. The Marketing Society would be looking to professionalise marketing and differentiate from the Chartered Institute of Marketing. McKinsey would look to deposition marketing teams so that it can sell additional services.

    Key takeaways from the report include:

    • Marketers are seen as creative but undisciplined
    • Marketers don’t understand their own businesses
    • In marketing led businesses such as FMCG (fast moving consumer goods), marketing is too important to be left to the marketers
    • Marketing attracts the wrong kind of people
    • Marketers are undisciplined
    • Marketers are not interested in the P&L

    So this also might explain many of the client horror stories that I hear from agency veterans in PR, advertising, design and branding.

    The Buy Buy Generation

    Young Japanese women are consumers with a high disposable income, publishers target them with ‘product porn’ style magazines focusing on luxury handbags, shoes and clothing. UK publishers are now looking to copy this format. What surprised me about this article is that it did not draw comparisions with the product porn gadget magazines targeted at young men in the UK like Stuff and T3.

    Anybody walking the streets of London will have realised young Japanese are the most stylish people on the planet and avid collectors of the latest thing. On a related note the British boutique with a Japanese name Oki Ni have teamed up with the Adidas vintage connection to do two cool exclusive versions of Adidas’ ‘Torsion Special lo’ trainers here and here. These were the ultimate ravers trainer when they originally came out in the early 1990’s, they fit like a glove, are light, good cushioning, came in a multitude of colours (my originals were predominantly purple) and have a sole that will grip to any warehouse floor.

  • Jarhead by Anthony Swofford & other books

    I have been reading a number of books over the past few weeks, first up is Jarhead. This is the memoir of a marine sniper turned English teacher and his recollections from serving during the first Gulf War. Jarhead is well written and painfully honest.

    Anthony Swofford’s Jarhead exposes the tedium and the base attraction of war from viewpoint of an educated grunt. Highlights include Swofford’s disgust and realisation at being billeted in barracks that were built years before in preparation for American soldiers to fight for Saudi oil and then lain empty waiting for him.

    Across the Nightingale Floor by Lian Hearn is a classic chambara tale of honour, love, duty, retribution, sacrifice and revenge with a side dish of court politics. Hearn’s academic background and love of Japanese culture shines through the copy on every page. Part one of a trilogy, I will be certainly looking out for the next two books.

    The nightingale floor of the title is a specially constructed timber floor common in medieval Japanese castles that were designed so that it could not be walked on without creating some noise. Providing the castle dwellers with a type of zoned burglar alarm whilst they slept. Getting to an important person in the castle would require a Mission Impossible type plan, hence the almost supernatural skills and training afforded the ninja clans.

    I was attracted on a whim to the title of Bangkok 8 because of a colleague of mine Lucy was leaving to go travelling in Thailand. That choice was serendipitous. John Burdett’s book was a pleasant surprise, part murder mystery, part travel guide and reflection on Buddhism. The story centres around the death of a policeman and a foreigner in Bangkok. It unfolds in front of you, in an intelligent yet light read. Burdett has a good understanding of East and Southeast Asia, having worked as a lawyer based out of Hong Kong for a number of years. His knowledge and love for the region shines through in his prose.  More book reviews here.

  • Ugly Americans by Ben Mezrich

    My book of the moment is Ugly Americans by Ben Mezrich. Ben previously wrote Bringing Down the House; a book about a group of maths geeks who take on the Las Vegas casinos by team playing with a gambling system and making a killing at poker.

    In Ugly Americans, Ben turns his attention to hedge funds exploiting the economic collapse of Japan in the 1990s. There are many similarities with the books:

    • They both are written in the same style, paced with a future film adaptation in mind
    • They both alternate chapters of action with ‘expert testimony
    • They both claim to be true, however I have my doubts (names have been changed to protect the innocent et cetera)
    • Both are a ripping read 

    But the polished nature of the read makes me think that its fiction masquerading as truth. And thats why Ugly Americans feels a bit dirty and hard to recommend, despite my enjoying reading it.

    Mezrich feels as if he’s hit his stride with style and format rather like Lee Childs or James Patterson. The idea isn’t the important thing, the truth probably doesn’t matter. Instead Mezrich has a pattern. The key difference to Childs and Patterson is that Mezrich is thinking about the film or TV adaptation from the beginning. It feels cynical. And that’s why the book Ugly Americans feels a bit ugly and dirty for me as a reader. More related content here.

  • Sleeping problem

    Japan has a sleeping problem. On the face of it, you might think that the sleeping problem was that people were getting too much sleep. It is a high trust society, so you occasionally see drunks safely left alone where they are to sleep. A drunken salary man can rent a catacomb like sleeping capsule to crash out, if they can’t make it home. You see people sleeping on the commuter train in the morning.

    But that is only half the story of sleep in Japan. In a society famous for its neon cities, long office hours, high stress levels and horrendous commutes. Since the start of the economic miracle there were some who indulged in even more methamphetamine abuse than an Australian roadtrain driver. And some parents enroll offspring in cramming programmes for infant schoolchildren.

    You may expect insomnia to be a problem. You’d be right.

    Its also big business, Matsushita (the mega-corp behind Panasonic, Technics and JVC) will be launching later this year a ‘sleeping room package’ that consists of a plasma screen TV, a tricked-out bed and ambient sound recordings. This is expected to sell for about 20,000 GBP.

    In the UK we have an assortment of reality TV shows to send us to sleep. For more Japan related content click here.

  • Sony doesn’t have a clue

    Sony announced yesterday that it was pulling out of the PDA marketplace by stopping making the Clie range. There has been much analysis already of this on all the usual suspect sites online.

    The good news is that they are managing the process in such a way that existing customers won’t get shafted. They deserve a HUGE amount of kudos for this, I wouldn’t expect that kind of attitude from Palm, Dell or Apple.

    Most of the Sony gear that I do like now like their MDR 7506 and 7509 headphones are professional gear that is hard to get hold of, I am saddened that the business isn’t everything that it could be.

    Having in the past been involved with Palm and Sony as consultant and a customer I just wanted to share some observations and unanswered questions that had been brewing about their portable devices for a while:

    – Why did the Clie range never support the Mac community? Their overly designed devices were ideally targeted at these non conformist computer users. Palm and Handspring supported them, whereas Sony made their product as Mac unfriendly as an iPaq

    – Why has Sony bought into to PalmSource and Symbian?

    – Why has it taken them so long to get their act together on iPod type devices and services when they were the first people to have a Palm PDA that could play MP3s

    – Why is the new Vaio iPod wannabe so ugly and complicated looking?

    – Why is there no joined up thinking going on using content to leverage platforms? Do you think that Microsoft would have sat on their hands for this long with the kind of diversity of resources that Sony Corp could knit together?

    – Why did they expect people to buy a 600USD device? This is a known dead price point in tech marketing circles, almost the price of a no make laptop and well over double the price of many competitor devices

    – Why were Clies so slow to adopt wireless?

    – How long are they going to allow Playstation to carry the rest of the business?

    – Will SonyEricsson phones benefit from the Clie product design team?

    More related content here.