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Jargon watch: yellow economic cycle

Reading Time: 2 minutes The yellow economic cycle has manifested itself as a positive boycott. The anti ELAB protest movement in Hong Kong exposed the fracture lines between pro-Beijing (blue) and pro-Hong Kong sides (yellow). Some of Hong Kong business community came out and criticised the protestors. This resulted in consumers boycotting their business. Maxim’s The classic example of […]

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Jargon watch: truth decay

Reading Time: < 1 minute Truth decay was a concept that I came across when reading Monocle’s Forecast issue. Michael D Rich is the head of the The RAND Corporation – a not for profit think tank. When he was interviewed and described as being preoccupied with ‘truth decay’. Truth decay occurs when society and the body politic can’t even […]

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Jargon watch: treasure hunt

Reading Time: < 1 minute Treasure hunt as defined by NPD is the process of consumers bargain hunting. It might be discounted pricing on items or looking for substitute pre-owned products. Discounted items used to be seen in the retail trade as the preserve of older consumers alongside couponing. But as empirical experience going along to discount outlets show bargain […]

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在线 | online | 온라인으로 市场营销 | marketing | 마케팅 术语定义 | jargon watch | 용어의 정의

Jargon watch: qCPM

Reading Time: < 1 minute qCPM is emblematic of the state of online advertising. qCPM stands for quality cost per mille. It is used interchangeably with vCPM – valuable cost per mille. The implication being that normal advertising impressions are tainted. Tainted by advertising fraud, click bots, bad neighbourhoods and faulty data. What other industry would sell its seconds products […]

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Jargon watch: ICE-ing

Reading Time: 2 minutes ICE-ing – a method of protest using vehicles with internal combustible engines. Sometimes writing posts are a matter of serendipity. I was out walking in Stepney Green and came across a series of electric vehicle charging points. I hadn’t paid any attention to them before. Right about the time that I noticed them; I saw […]