Category: jargon watch | 術語定義 | 용어의 정의 | 用語の定義
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MCN
MCN stands for multi-channel network, these are companies, often based in the likes of China and Japan who actively develop popular influencer channels. They work with influencers to help them improve the quality of their content and then build their audience. In return the MCN gets a cut of the revenue from the influencers channel.…
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Clustomers
Intuit Mailchimp are brave in terms of the the approach that they take to their marketing and Clustomers is a prime example of this. Clustomers is a great campaign that builds on the frustrations that marketers face about segmentation and personalisation of communications. It is fantastically single-minded in its execution, which is what you want…
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Technopolarity
Ian Bremmer at the Eurasia Group has been talking about Technopolarity throughout 2022 and has amped up the discussion in recent months. Bremmer’s hypothesis is that big technology companies and their leaders will create power structures that will challenge the powers of governments. I was reminded of the different ‘country franchises’ that populated the future…
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Climate despair
I started thinking about climate despair last month as I was researching my post on psychotherapy + culture. Depth of climate despair The driver was a research report that appeared in The Lancet in December 2021. Researchers surveyed 10,000 respondents aged between 16 – 25, in ten countries across the Asia Pacific region, North and…
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Digital abortion clinics
It says something about the time that we live in that digital abortion clinics is a normal phrase and that publications like Wired have to have rank the clinics on patient data security. Disclaimer: I lean pro-choice in my beliefs as I don’t have to make the kind of choices that many women have to.…
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Gatekeeping + more things
Gatekeeping I wish gatekeeping was a thing back in 2005 and 2006 when I was working on the international launch of Yahoo! Answers. The problem that we had was getting people to contribute answers to questions. Gatekeeping and the exhortation to not gate keep is about sharing knowledge and opinions freely – an in real…
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London Watch
The YouTube algorithm can take you into odd places, so it was with me and the London Watch. The watch collecting community is a global connected bunch of super passionate and and seriously nerdy people. It’s not the kind of stuff I would generally have bothered with. Watch collectors, particularly at the premium to luxury…
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NORA
Last week I heard the acronym NORA mentioned with regards the kind of problems that Microsoft’s algorithm could solve. NORA stands for no one real answer. Search is already pretty good at answering questions like ‘what time is it in Osaka’ or ‘what is the capital of Kazakhstan’. In the mid-2000s NORA would have been…
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Patagonia vest recession
The Patagonia vest recession was a phrase that I first heard touted by Scott Galloway to encapsulate the economy in 2022. In most recessions, the first sectors to go under are construction, retailing and manufacturing – blue and pink collar working class people suffer the blunt of lay-offs and site closures due to recession. The…