brand planning ^ culture ^ design ^ east asia ^ ephemera ^ media ^ tech
Reading Time: 1 minute TV shopping channels are huge in Korea. Asian Boss did this great interview with Choi Hyun-woo, one of the most successful shopping TV pitchmen (pitchwoman) in Korea. Good document on how consumer behaviour and technology will affect the future of retailing and e-commerce by Sparks & Honey. Truth, Trust and The Future of Commerce from … Read moreFive for Friday | 五日（星期五) | 금요일에 다섯 가지
Reading Time: 1 minute Glade fills packaging pillows with its scent in creative product sampling campaign with Walmart | Contagious – Glade fills packing pillows in Walmart e-commerce orders to provide scent samples and drives a double digit uptake in online sales (which is huge in CPG) Canadian charity SickKids put together this amazing ad Guinness and Japanese women’s … Read moreFive for Friday | 五日（星期五) | 금요일에 다섯 가지
Reading Time: 1 minute Amazing Singaporean content on what its like to lose a child. Hong Kong bakery’s ‘anti-extradition bill’ mooncakes and cookies leave customers hungry for more | South China Morning Post – given that grandparents often hold more pro-establishment views than their children and grand children I can imagine that this likely to make for very tense … Read moreThings that made my day this week
Reading Time: 1 minute Japan Wants to Launch Gundam Into Space for the 2020 Tokyo Olympics – I am looking forward to the next Tokyo Olympics. Not for the athletics but everything else that the Japanese organising committee wraps around it. Challenging stereotypes has become a key trend in advertising recently. Part of it is down to the movements … Read moreFive for Friday | 五日（星期五) | 금요일에 다섯 가지
Reading Time: 3 minutes Swatch and Brexit – Swatch have been doing some interesting things around personalisation of watch design. They’ve got a really nice user experience in the web interface, which makes this a disappointing post to make. What other fashion or luxury brand has looked to exploit Brexit like a tawdry souvenir seller? Cathay Pacific – Move … Read moreFive for Friday | 五日（星期五) | 금요일에 다섯 가지