brand planning ^ culture ^ design ^ east asia ^ ephemera ^ media ^ tech
Reading Time: < 1 minute There is a certain irony in a media agency that promoted just the kind of short-termist platforms for advertising. Still we have the echoes of a disruption narrative ripping through advertising spend and and brand equity like a hot knife through butter The FT on the subprime car loan problem from an economic perspective that’s … Read moreFive for Friday | 五日（星期五) | 금요일에 다섯 가지
Reading Time: 5 minutes Here’s One Reason the U.S. Military Can’t Fix Its Own Equipment – The New York Times – US legislation and lack of ‘right to repair’. US military withdrawal from R&D Facebook’s fake numbers problem — Lex in depth | Financial Times – Facebook’s own estimates suggest duplicate accounts represent approximately 11 per cent of monthly … Read moreICYMI | 万一你错过了| 당신이 그것을 놓친 경우에 대비해서
Reading Time: < 1 minute New York public transport gets into the spirit of Hallowe’en – MTA Making Subway Scarier Than Usual This Month – Gothamist Great profile on the director of The Host and Parasite: Bong Joon-ho profile: How the Parasite director is weaponizing the blockbuster. Interesting public safety campaign – How the patron saint of chimney sweeps is … Read moreThings that made my day this week
Reading Time: < 1 minute TV shopping channels are huge in Korea. Asian Boss did this great interview with Choi Hyun-woo, one of the most successful shopping TV pitchmen (pitchwoman) in Korea. Good document on how consumer behaviour and technology will affect the future of retailing and e-commerce by Sparks & Honey. Truth, Trust and The Future of Commerce from … Read moreFive for Friday | 五日（星期五) | 금요일에 다섯 가지
Reading Time: < 1 minute Glade fills packaging pillows with its scent in creative product sampling campaign with Walmart | Contagious – Glade fills packing pillows in Walmart e-commerce orders to provide scent samples and drives a double digit uptake in online sales (which is huge in CPG) Canadian charity SickKids put together this amazing ad Guinness and Japanese women’s … Read moreFive for Friday | 五日（星期五) | 금요일에 다섯 가지