Switching off + more things

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Switching off

Switching off as a choice is a relatively new phenomenon. A few blogposts ago I talked about how consumer internet usage started for me 25 years ago. Back then going online was an active choice. In my case I would have to travel to an internet café. Later I would have to dial-in to an ISP or log into a wi-fi network.

Confluence of always-on elements

Wireless home broadband allowed seamless connectivity around the house or the workplace. The next thing that changed was laptop battery battery life improved to the point that one could realistically work for a 8 hours on writing or emailing at a conference or coffee shop without a power cable. Social media became a thing, first it was a positive influence, but gradually it had a more complex social impact.

Finally there was smartphones. Nokia, BlackBerry, Palm and Microsoft smartphone attempts gave way to a duopoly of Apple and Alphabet’s respective eco-systems. I went back to an old presentation that I did a number of years ago. Here’s a chart from it, that I pulled together of publicly available active user numbers by time from December 1997 to April 2016.

Yahoo! Mail, Hotmail and Gmail users over time

The dramatic take off in Gmail email accounts in 2011 and beyond is down to the rise of the Android operating system. By 2013, smartphone users were engaged by a series of compelling always-on applications to counter switching off.

Strategising for a winning mobile social formula at IMM Conference, Hong Kong
Ged Carroll for IMM Conference, Hong Kong (August 2013)
Strategising for a winning mobile social formula at IMM Conference, Hong Kong
Strategising for a winning mobile social formula at IMM Conference, Hong Kong
Strategising for a winning mobile social formula at IMM Conference, Hong Kong

Switching off became important. ‘Crackberry‘ – a light hearted take on smartphone addiction and an ability to turn off peaked as a thing as far back as September 2009 according to Google Trends. 12 months later the Crackberry book advised us on how to put down our smartphones. Four years later, the self-help books became more strident in their exhortations: Put Down Your Damn Phone Already: A (loving) rant about your obnoxious cellphone use being a case in point.

The biggest concerns now, seems to be about two things where correlation if not causality supports beliefs about:

From a professional perspective and increasingly a personal perspective, consumers have become smartphone human cyborgs.

Class as a determinant of switching off

Switching off is also about culture and behaviour. A discussion that I had with a friend about phones being turned off and put in a box before a night at the opera, reminded me of how ‘class’ in its widest sense can be one of the biggest determinants of switching off. You see it in homes that put phones away before a family dinner, or cinema-goers who are happy to turn their phone off before the main feature starts.

The bulk of people may have the devices as always-on pacifiers. This quietens children and is seen as a continued source of confidence and validation rather than switching off.

Secondly, we’re also seeing a small proportion of people choosing to use feature phones as a way of disconnecting. This might happen all the time or at the weekend, when they don’t want to be bothered by Microsoft Teams and WhatsApp messages.

How not to influence behaviour

EE Phonesmart – how not to design a PSA website


Politics crippling innovation: China notes, July ’23: on technological momentum | Dan Wang


Jamie Morgan on the next-gen of Buffalo kids – The FaceBuffalo will never die


How Saudi Arabia is buying the world – New Statesman – the unlikely links of Saudi Arabia and DC’s fictional country of Wakanda


Will there be enough cables for the clean energy transition? | Financial Times


Why Rajiv Jain is betting on an Indian yoga televangelist | Financial Times – plans on growing market share rather than margin share for Patanjali Foods could put pricing pressure on Hindustan Unilever and Nestlė India

Bubble tea, probably the biggest FMCG breakout in the past decade and its convoluted origin.

How to

Gwern on ‘How to search’ – how to make Google work harder for you


In France, Japonisme has turned into Japanmania – The Japan Times 

In America, “Barbenheimer” is a success. In Japan, it’s a scandal.

How homogeneous is Japan really? (repost) – by Noah Smith


Tech cold war: South Korea pivots from China to US | Financial Times


Aspirational shoppers are cutting back. What next? | Vogue Business – also notable for a new acronym that I hadn’t heard before HENRYs (high earning, not rich yet)


Streaming and podcasts are the most popular audio media formats | WARC 


The world’s last internet cafes – Rest of WorldInternet cafes were more than just places to log on. They emerged in the waning years of the 20th century — a post-Cold War moment full of techno-optimism. Sharing a global resource like the internet “was going to bring different people in different cultures together in mutual understanding,” historian and author Margaret O’Mara told Rest of World. It was an era in which, both physically and digitally, “people were moving across borders that before were very difficult, if not impossible, to cross.” 


City investors putting UK security at risk over ESG, ministers warn | Financial Times – the capitalists won’t even buy the rope to hang themselves


Bloomberg on ethics in technology companies and artificial intelligence.


SK Hynix and Samsung’s early bet on AI memory chips pays off | Financial Times

Intel’s AI bullishness shows its anxiety on catching Nvidia | Quartz


Software engineers dedication to getting Taylor Swift Tickets – Blind – judicious use of VPN connection