Month: July 2020
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Zero touch spaces + more things
Zero touch spaces – Wunderman Thompson Intelligence – I am actually liking these Logan’s Run style personal space bubbles. I also understand Wunderman Thomson’s concerns over zero touch spaces being close, but still isolated. I think of zero touch spaces as a physical manifestation of what we do mentally through cocooning with gadgets such as…
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Internet Myths
There are myths that we tell each other about the internet. These internet myths aren’t helpful. They can adversely affect our planning and our online experiences. So onward to the internet myths: What’s online, stays online forever…. – Tell that to the archiveteam.org who were frustrated in their efforts to save Yahoo! Groups for posterity…
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China remote network access + more
Morgan Stanley blocks remote network access for China interns | Financial Times – Another large US bank said its systems in China were exposed to frequent cyber attacks that were of “infinitely greater” magnitude than many other countries. – not terribly surprised that remote network access is a threat vector in China. More China-related posts here.…
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Nike Air campaign + more
Nike Japan: Create with Air Max by AKQA. Japan seems to be particularly open to an augmented reality AR campaign in general. This AR campaign taps into the challenges that COVID-19 lockdown represented to creators and the wearing sneakers. The purpose of the AR campaign was three fold: More Nike related content here. It isn’t…
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Venture capital, clean tech + more
Venture Capital and Cleantech: The Wrong Model for Clean Energy Innovation by Gaddy, Sivaram and O’Sullivan – venture capital investment is very inefficient according to this MIT paper. More venture capital related posts here. Why business in Hong Kong should be worried | The Economist – Hong Kong is trapped like the grips of vice.…
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Brands using politics + more
Brands using politics as a trope. First up, Kelloggs Korea’s campaign for green onion flavour Chex breakfast cereal. They were allowing consumers to ‘vote’ for the president of Chex. In 2004, Kellogg’s Korea decided to hold a cute little promotional contest online: an “election” to decide “the President of Chex.” The two candidates were the delicious…
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Victor Mallet + more things
New York Times Will Move Part of Hong Kong Office to Seoul – The New York Times – a sweeping national security law passed by China in June — aimed at stymieing opposition and pro-democracy forces in Hong Kong — has unsettled news organizations and created uncertainty about the city’s prospects as a hub for…
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LONDON Advertising + more things
My friends at LONDON Advertising have rolled out a TV and out of home campaign for themselves. Advertising and creative agencies usually market themselves. This might be: It is usually consumer brand clients, or those that want to promote their corporate brand (think Oracle or Vodafone) that do TV and out of home advertising. Which…
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EXP TV + more stuff
EXP TV – not quite sure how to describe it; EXP TV is just tremendous. In their words “EXP TV daytime programming is called “Video Breaks”—a video collage series featuring wild, rare, unpredictable, and ever-changing archival clips touching on every subject imaginable. Similar to how golden era MTV played music videos all day, daytime EXP…