Category: japan |日本 | 일본

  • Morizo and more things

    Morizo Akio ‘Morizo’ Toyoda, of the Toyoda family who made their first fortune designing automatic textile looms in the early 20th century and their second fortune as the founders of Toyota. During the week Toyoda-san is the chairman of Toyota Jidōsha kabushikigaisha. But in his spare time he liked to do circuit racing under the…

  • CMOs

    Premature obituaries of CMOs Almost 11 years ago business academic Dominique Turpin wrote an article describing CMOs as ‘dead’. Turpin worked at the IMD business school in Switzerland and the article was a classic bid for thought leadership. It’s just the kind of thumb-stopping headline that drives readership of LinkedIn content where it was published.…

  • Six hundred pairs + more stuff

    Six hundred pairs of Nikes in a custom-built house The six hundred pairs of Nikes are owned by a Japanese lady who now is head of marketing for Ugg in Japan. Previously she’d spent over 20 years in sales and marketing for Nike. Her house was designed around her shoe collection and the double height…

  • Hong Kong measurements

    The train of thought to this post about Hong Kong measurements started with a friend’s class learning do-it-yourself skills. I had rented an apartment when I lived in the city and had no need to do home repairs myself. I wondered past hardware stores, saw metric drill bits and rules. Metric My supermarket-bought groceries had…

  • Complaint resolution + more things

    Complaint resolution My mind cast back to one of the first modules I studied at college. There was a lecture on the role of complaint resolution as part of customer services. The idea was that effective complaint resolution engendered trust in a customer service function and was more likely to increase brand loyalty and recommendation…

  • Innovation signalling

    What is innovation signalling? Innovation signalling has some similarities with its counterpart virtue signalling in terms of authenticity in terms of behaviour and the projected image. An organisation looks to demonstrate its ‘high degree’ of innovation with actions and projects with the external image firmly in mind. There may be an internal learning, or business…

  • Technonationalism

    Technonationalism as a term has started to spring up in Chinese policy discussions regarding technology trade with the US and China. Technonationalism origins Technonationalism is a term used by economist Robert Reich in 1987 to describe the relationship between technology and national security. Reich used the term in an article that he wrote for The…

  • FOOH (and John Holmes)

    The inspiration for this post on FOOH (fake out of home advertising) was Ryan Wallman’s marketing predictions for 2024 on LinkedIn. In particular two of his five predictions 2. Someone will post a viral ad that is a) fake and b) terrible. Hundreds of people will comment: ‘Genius!” 5. Marketers will try to emulate the…

  • January 2024 newsletter – this makes a half dozen

    January 2024 newsletter introduction Welcome to my January 2024 newsletter which marks my 6th issue – bringing us to a half dozen issues in total. Here’s a quick video introduction that I recorded with HeyGen. Dozen as a word in the English language comes from the french douzaine – meaning an assembly of 12 things…