Steven Segal in good movie shocker

Reading Time: < 1 minute OK, I lied its actually a 30-second spot for hyper-hyper drink Mountain Dew, but really well done.Segal had the good sense to poke fun at himself in the clip, and the cojones to be seen in a US advert rather than all those scaredy-cats featured over on Japander.com. The comedic action sequences are really well… Continue reading Steven Segal in good movie shocker

That was 2005

Reading Time: 5 minutes January Bez won Celebrity Big Brother, London creative team Lee and Dan made an Al Qeada inspired calling card for Volkswagen that managed to leak out on to the web. Analysts at Credit Suisse First Boston won the monthly award for stating the bleeding obvious. We did a bit of homegrown analysis with the help… Continue reading That was 2005

Columnist on the couch

Reading Time: 3 minutes David Pogue, tech author, mac guru and journalist for the New York Times was sent an essay by a high school student that analysed his writing style by looking at his newspaper columns. Pogues commentary on the findings in the NYTimes.com Circuits email newsletter (December 29, 2005) has some useful lessons for PR people looking… Continue reading Columnist on the couch