Opportunities for PR and brand communications from 2017 onwards

2016 has been a watershed year in the western world. Political forces that were simmering, but previously untapped manifested themselves in populist victories. Political norms that were common currency for the past two decades have been brought into question and there will be societal impacts and changes in consumer tastes. Businesses are being buffeted by […]

Links of the day | 在网上找到

Suddenly, Corporate Values Might Come With A High Price – Paul Holmes on corporate and social responsibility in a populist political environment U.S. wearables market is doing much worse than expected | TechCrunch – no consumer use case Baidu Plans $1 Billion IPO for Video-Streaming Site iQiyi.com – WSJ – (paywall) value nominally at $5bn WeChat Update: Add […]

Merry Christmas

Have a happy and restful Christmas

Why Amazon wins?

Much has been written about how Amazon has: Amazing data and uses it as a way to try and better understand intent It has access to large amounts of capital so it can scale internationally and defeat local e-tailing champions Amazing logistics foot print to satisfy consumer needs quickly But one of the biggest factors […]

Five for Friday | 五日(星期五)

This week has been all about 2017. Internal team planning, planning for client activity and receiving forecasts from various different organisations Marketing Week’s Mark Ritson on the important things coming out of 2016 Inspiration for a successful 2017 – Kantar Worldpanel – good for consumer marketers James Whatley and Marshall Manson at Ogilvy JWT’s annual […]