Opportunities for brand communications from 2017 onwards

Reading Time: 4 minutes Opportunities for brand communications – 2016 has been a watershed year in the western world. Political forces that were simmering, but previously untapped manifested themselves in populist victories. Political norms that were common currency for the past two decades have been brought into question and there will be societal impacts and changes in consumer tastes.… Continue reading Opportunities for brand communications from 2017 onwards

Links of the day | 在网上找到

Reading Time: < 1 minute Suddenly, Corporate Values Might Come With A High Price – Paul Holmes on corporate and social responsibility in a populist political environment U.S. wearables market is doing much worse than expected | TechCrunch – no consumer use case. At best fitness trackers look like edge cases. Apple’s push into creating a new luxury category failed and… Continue reading Links of the day | 在网上找到

Why Amazon wins?

Reading Time: 2 minutes Why Amazon wins? Well at least one reason. Much has been written about how Amazon has: Amazing data and uses it as a way to try and better understand intent It has access to large amounts of capital so it can scale internationally and defeat local e-tailing champions Amazing logistics foot print to satisfy consumer… Continue reading Why Amazon wins?