商业 | business | 상업 市场营销 | marketing | 마케팅 铭记 | branding | 브랜드 마케팅 한국 | korea | 韩国

Mr. Pizza in Korea

Reading Time: 2 minutes

Pizza in Korea is a unique experience compared to other countries:

  • Packaging – unlike the UK or most other countries I have been to for that matter, pizza can come in a four-colour patterned box. Part of the reason for this is cultural, Korea like Japan puts a lot of emphasis on presentation of products from product packaging design to the fit and finish of clothing. A second reason for the quality of the packaging is intense domestic competition: in addition to food mega-corporations like Pizza Hut and Dominos Korea also has its own giant brand: Mr. Pizza with 350 branches in South Korea

Mr. Pizza

  • Product – whilst UK pizzas follow US influences at the low end of the market and faux foodie Italian accents for ‘posh’ pizzas, Korean pizza options incorporate local foods including kimchi and bulgogi on the menu

About Mr. Pizza
Mr. Pizza was founded in 1990. They have one branch in the US, one in Vietnam, 15 in China and some 350 branches in South Korea.

Mr. Pizza created a mockumentary  video The true origins of pizza as a satirical viral campaign to promote their brand, (presumably internationally). However it did touch a nerve amongst other Asian countries as it’s similarity to Korean nationalist fringes meant that some of the film’s satire was lost to the audience.

The company looked to further differentiate itself to eat-in diners by developing a new store format and sub-brand called MIPIHAUS. The concept of MIPIHAUS is to mix an art gallery environment with a pizza restaurant. MIPI is a contraction of Mr. Pizza and the HAUS is a reference to the Bauhaus art movement.

初 | hygiene | 기본

Links of the day | 在网上找到

Reading Time: 2 minutes

Little Printer | BERG Cloud – getting buzz all over the creative London web at the moment

WebOS app development chief flees to Xobni — Tech News and Analysis

Netmums launches site for ‘the woman behind the mum’ | New Media Age – dealing with mum’s multiple identities

Louis Vuitton Launches First Hong Kong/Macau City Guide « Jing Daily

Tens of millions of HP LaserJet printers vulnerable to hacking | ExtremeTech

Wolf Fathers and Harvard Girls | China Power

Free Software activists to take on Google with new free search engine | ITworld

YouTube Passes 20 Billion Video Views In One Month

Palantir, the War on Terror’s Secret Weapon – Businessweek – would be handy for smart CRM systems and fraud detection as well

RIM BlackBerry Mobile Fusion to help companies manage Apple and Android devices | The Verge

South Korea’s economy: What do you do when you reach the top? | The Economist – interesting economic profile on Korea The Uncharted Path: The Autobiography of Lee Myung-Bak (9781402262913): Lee Myung-Bak: Books – interesting to see how reviews of former president Lee Myung-Bak’s book brought Korean political squabbling into the review section on – a US site

Facebook’s entire business model is under fire in the EU | VentureBeat – I love the European Union

Who’s Your Brand’s Editor-in-Chief? – David C. Edelman – Harvard Business Review – good examples of brand media

Former Reed Elsevier analyst on the science of media pricing – Paywall Strategies 2012 preview | TheMediaBriefing

Dentsu reveals Japan’s “hit products” of 2011, smartphones remain on top – Campaign Asia-Pacific

Facebook launches updated Insights | Asia Digital Map

Firms urged to play by the rules when overseas | – interesting that the government is putting emphasis on CSR by Chinese companies working overseas (paywall)

Alan Moore – meet the man behind the protest mask | The Observer – it was a nice literary tail for the Guardian to loop back with Alan Moore

术语定义 | jargon watch | 용어의 정의

Jargon watch: CSNS (computer says no syndrome) | 电脑说没有综合征

Reading Time: < 1 minute

I was wondering along with some of my colleagues to a meeting and we got to talking about customer service and one of my colleagues told the following story:

A friend of theirs was out on the tiles and tried to withdraw cash. Unfortunately the teller machine wouldn’t allow them to access their account. They phoned up their bank and the customer service told them that they couldn’t free up their account to allow them to withdraw cash; but if they were out with anyone whom he had transferred money to previously, they could put the money into their account and they could withdraw it.

I thought it was a nice bit of lateral thinking to get around a typical modern-day problem. CSNS (computer says no syndrome) is the exact opposite of this approach. I was reading Hayley Chow’s blog later on, and the litany of customer services problems that she listed as CSNS examples show how important consumer-centric business processes are the next battle ground for market share.

More information:
CSNS | Hayley’s COmMEnT