I like: Daybreak

Daybreak is an interesting piece of branded content that was put together by BBDO for US mobile operator AT&T to promote their new smartphone range and network services over the summer.
Daybreak's Jack Box app
A clever use of web episodes, a plot that weaves in science and new age theories and an application that tries to involve the audience in the storyline. It was a smart way of engaging with a young gadget buying demographic.

It harks back to two earlier parts of media history:

  • Branded content was a staple of commercial radio, particularly in the US during the early 20th century, it is why we call the likes of Coronation Street and Eastenders ‘soap operas’
  • The multi-channel storytelling across video, applications and third party websites harks back at least as far as 2001 when Electronic Arts released Majestic. It was released at a bad time with 9/11 and then a diminished demand once they started it up again killed it for good. Canadian TV show ReGenesis used a mix of interactive web content to bring the audience into the story as a protagonist for the four seasons that it ran

Links of the day | 在网上找到

Pew study: News consumption up via mobile, social media | Internet & Media – CNET News

China sets leadership succession congress for November 8| Reuters

AirAsia X to make first 7 rows of economy class child-free zone ‹ Japan Today – interesting move

Portugal’s prosecutor punts P2P case • The Register

Five for Friday | 五日(星期五)

This week started with continuous rain since Sunday evening of biblical proportions. I managed to catch up with my old friend DJ Griff, who I’ve known since we both DJ’ed at a bar that was losing it’s licence and so  the owner didn’t care any more – happy times and ridiculously late riotous nights ensued.

K7! Records have a great way to celebrate their 27th birthday, by giving away two great tunes each week until October 16.

Casio shot this great film about a retrospective exhibition of graffiti artist and street wear designer Eric Haze’ work and label.

It’s interesting to see how street wear has transcended fashion to become art in its own right in the space of just two decades or so.
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I had read Paul Oakenfold’s official biography, the first five or so chapters are interesting because of the way they portray the early London house scene that Oakenfold was a part of.

Finally a Drums of Death mix from BBC Radio 1 on Soundcloud

Links of the day | 在网上找到

Is Chanel the Swatch of luxury? | Material World – is this Chanel becoming vertically integrated and getting a monopoly position

Survey: iOS 6 Leads To Decrease In Device Satisfaction Among iPhone Users | TechCrunch

Samsung schedules strategy meeting with Google’s Schmidt over Apple’s Android war – SlashGear

Apple-Google Maps Talks Crashed Over Voice-Guided Directions – AllThingsD

TI ready for complete exit from smartphones – Rethink Wireless

Cellphones Are Eating the Family Budget – WSJ.com – disrupting substitute entertainment products: eating out, children’s confectionery sales

Groklaw – SCO Files Final Chapter 11 Report in Bankruptcy, Files August MORs; Now It’s Onward and Downward in Chapter 7 ~pj

(24) Maps (iOS app): Why is everyone so obsessed with picking faults with Apple’s new maps on the iPhone? – Quorav- good discussion on everything wrong with Apple’s Maps app

South Korean Companies Give Bonuses as Thanksgiving Nears – WSJ

Just In Case You Forgot How Far RIM Has Fallen

Nokia: BMO Cuts to Sell, Doubts Windows Phone Appeal – Barrons.com

Eric Schmidt Says Google Would Love to Replace Microsoft as Yahoo!’s Search Partner – Forbes – but the same antitrust barriers that Microsoft would rake up still remain

Ten Office Items that Will Be Relics by 2017 – Technology Review

Double Lives: Study Reveals Germans Less Confident than they Seem – SPIEGEL ONLINE

How China’s wealthy transfer their assets abroad

What Happens When We Reach ‘Peak Car’?

Facebook Lets Businesses Plug In CRM Email Addresses To Target Customers With Hyper-Relevant Ads | TechCrunch

New Zealand Prime Minister orders enquiry into “unlawful” spying of Kim Dotcom (Jon Russell/The Next Web)

EU Officials Propose Internet Cops On Patrol, No Anonymity & No Obscure Languages (Because Terrorism!) | Techdirt – because this all worked really well in Korea when Cyworld got cracked and wholesale identity theft occurred

Information Processing: “… the good things just don’t get shown to Western investors”

Chinese economist weighs up how to inflict damage on Japan

Old 2.0: interfaces and use cases

I have donated my iPad to my parents. Before I did this I set the device up with an email and a Skype account. The iPad is thought to be a better computing device for older people. Also the touch interface deals with the disconnect between associating physical actions and what happens on screen (think about mouse movements and cursor on screen).

The app store and the relatively ‘dumb’ nature of a tablet are handy security precautions for my parents.
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I started to take my Dad through using the iPad, the experience changed my idea of what is intuitive and easy-to-use. My Dad isn’t a complete neophyte when it comes to touch screens as he has used stand alone sat nav devicess and retail kiosks before, but the process wasn’t nearly as smooth as I thought it would be and it caused me to re-analyse the process of how I had gotten everything to work.

The picture above is one of several quick scribbles my Dad did to try and capture using Skype and Mail.app for the iPad.

I hadn’t thought about it before but there were a number of clicks to make anything happen. The visual queues of fading or shading non functioning parts of the screen didn’t get picked by my Dad until I explained it.

In fact, the only bit that he found to be relatively straight forward was the keyboard which was apparently similar to the one on his TomTom device. Probably the most damning content on tablet design he made was he would sooner use Freeview’s EPG (electronic programme guide) than use the tvguide.co.uk iPad application.

Whilst I was at home, my parents took advantage of my computer literacy and decided to check out Irelandxo.com: which is a mix of Friends Reunited and a tourism site. Rural parishes manage their own communities and provide help to ex-pats looking to get back in touch with their roots. The local area where my Mum is from are organising a grant reunion for next summer.

They were leafing through the old photos of the parish where my Mum grew up on the site and there was old photo of a woman standing in front of a dresser (or glass case as my Dad sometimes calls it). Behind her were the usual collections of plates, tea pots and an alarm clock. My Mum was immediately able to put a rough date on the picture because of when people put the alarm clock in the glass case.

The use case for the alarm clock was as the central point of time keeping in the house. It was kept behind the glass as it was a reasonably expensive item and because farmers were relatively illiquid in terms of money. They could afford the clock and were generally better off than those in employment, but their resources were tied up in non-cash assets.  It would be periodically reset based on the time as broadcast on the radio.

I was curious as to why it was an alarm clock, given that my Mum initially said the alarm was never set, and if you wanted to see the time, you got up and looked at the clock. Essentially there were two time scenarios:

  1. Pretty much most days were everything was more governed by daylight and the weather. Linear time at the micro level of minutes didn’t matter that much. My uncle who lives on the family farm, still uses the sun and the shadows to give him an idea of time, only wearing his wristwatch when going out to town. Despite this general inaccuracy, children still seemed to get to school on time and the family would still get to the Sunday service
  2. Fair days. In market towns on certain days fairs would be held. If the farmer wanted to convert lifestock, eggs or other produce into money, they would have to get up early to ensure that they had a good pitch or had their animals ready for auction. Then an alarm clock would be used

All of this paints a very different relationship with time to what I have; where my work day is divided into 15 minute blocks which I have kept track of for the past 12 years using a PDA (personal digital assistant) or a smartphone; prior to that I used a Filofax.  Now I feel a bit anxious without a wristwatch or mobile phone to tell the time. However due to the nature of my work, the seasons matter much less beyond bank and public holidays.