Month: September 2012
-
Daybreak
Daybreak is an interesting piece of branded content that was put together by BBDO for US mobile operator AT&T to promote their new smartphone range and network services over the summer.A clever use of web episodes, a plot that weaves in science and new age theories and an application that tries to involve the audience…
-
iPad interfaces + use cases
I have donated my iPad to my parents. Before I did this I set the device up with an email and a Skype account. The iPad is thought to be a better computing device for older people. Also the touch interface deals with the disconnect between associating physical actions and what happens on screen (think…
-
7 Eleven Hong Kong + more
7 Eleven Hong Kong 7 Eleven Hong Kong convenience stores have a nice sideline in phone charms. This video is one of a series that they have put together to promote the Old Hong Kong series of phone charms. The precision of their manufacture reminds me of the toys in Japan’s capsule machines. There is…
-
InMobi + more news
InMobi InMobi advertising removed – Dabr blog – interesting publisher feedback. InMobi is part of a new generation of ad tech firms. InMobi is an Indian multinational mobile advertising technology company, based in Bangalore, India. InMobi was founded in 2007 under the name mKhoj by Naveen Tewari, Mohit Saxena, Amit Gupta and Abhay Singhal.InMobi started…
-
THEWORDBITCH
THEWORDBITCH origins Kanye West kicked off a discussion on Twitter on Sunday with a hashtag: THEWORDBITCH which hits on the use of language. It was probably designed as a way to push Lupe Fiasco’s great ‘Bitch Bad‘ track.</p> Lupe Fiasco – Bitch Bad from Gil Green on Vimeo. On the surface level, the debate is…
-
What Chinese Want by Tom Doctoroff
What Chinese Want author Doctoroff is advertising agency J Walter Thompson (JWT)’s man in China. He has been there since the mid-1990s and so has had the time and access to agency resources to try and make sense of Chinese society, culture and how it pertains to consumer behaviour. Doctoroff provides a good introduction to…