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ICYMI | 万一你错过了| 당신이 그것을 놓친 경우에 대비해서

Reading Time: 2 minutes

Toxic masculinity P&G exec behind viral Gillette ad interview — Quartzy – I’d argue that some of this work shows poor judgement in the way its executed that damaged rather than helped

Reputation Inflation | National Bureau of Economic ResearchA solution to marketplace information asymmetries is to have trading partners publicly rate each other post-transaction. Many have shown that these ratings are effective; we show that their effectiveness deteriorates over time. The problem is that ratings are prone to inflation, with raters feeling pressure to leave “above average” ratings, which in turn pushes the average higher. This pressure stems from raters’ desire to not harm the rated seller. As the potential to harm is what makes ratings effective, reputation systems, as currently designed, sow the seeds of their own irrelevance. Or in plain language how ratings programmes fail over time as they get bigger.

Toyota Already Has Upgrades for the New Supra • Gear Patrol – really interesting tension in the Supra – leave space for tuning – which is where the passion for the car grew out of whilst not gouging customers with a shonky value proposition versus rivals

Streetwear Global Market Research | Hypebeast – this was done in association with PWC’s consulting arm

How Streetwear Brands and Consumers are Toppling Previously Understood Notions of Luxury and Exclusivity — The Fashion Law – great 101 guide to streetwear from the perspective of people working in luxury brands. I’d also recommend this piece I wrote that would provide a lot of context around the two

My Way or the Huawei – Peter Zeihan – I’m not a blinkered fan of Huawei, but even I’ll admit that there’s not a great deal of balance in this article

To Many Chinese, America Was Like ‘Heaven.’ Now They’re Not So Sure. – The New York Times“…the perspective of young Chinese is different. They don’t respect you. Nor are they afraid of you.”

中国 | china | 중국 初 | hygiene | 기본 媒体与艺术 | culture | 미디어와 예술 豪华 | luxury | 사치 铭记 | branding | 브랜드 마케팅 香港 | hong kong | 홍콩 한국 | korea | 韩国

Five for Friday | 五日(星期五) | 금요일에 다섯 가지

Reading Time: 3 minutes

Swatch and Brexit – Swatch have been doing some interesting things around personalisation of watch design. They’ve got a really nice user experience in the web interface, which makes this a disappointing post to make. What other fashion or luxury brand has looked to exploit Brexit like a tawdry souvenir seller?

swatch brexit

Cathay Pacific – Move Beyond campaign might have passed by without a mention for me for a number of reasons.

  • It doesn’t say anything new, but reaffirms the Cathay Pacific that I’ve known and loved to fly with
  • It’s very much a campaign designed to top up brand awareness and consideration for the airline which has taken some brand knocks at home and declining awareness abroad
  • It’s about brand purpose, which seems to be a hygiene factor at the moment. More on that from Mark Ritson. I am not sure that Cathay Pacific’s brand purpose passes Ritson’s test of being prepared to stick with the brand purpose, even when it costs money – like when they moved away from having the Mandarin Oriental handling lounge catering…

Creatively its nice. A generic, safe looking brand film with catalogue corporate video backing track. I know Jack Scott shot it and some of the cinematography is nice (that word again), the colouring of the film is on point for money well spent. As an audience member it is pleasant enough to watch drift by, but not necessarily enough to spike a change

In fact, if it wasn’t for the MTR (Hong Kong’s equivalent of London Underground and Overground) and Hong Kong International Airport outdoor advertising it would be utterly forgettable. One of the print posters has a couple of clothed men holding hands running on a beach. An ideal compromise between a socially conservative society and western virtue signalling.

Cathay Pacific LGBT

The poster wasn’t initially allowed to run on the MTR or in Hong Kong International. I heard some murmurings of China’s dark shadow casting a censoring hand on the posters – by westerners on social media. To be honest, they’d be more concerned about dealing with free speech, Falun Gong supporters, the Hong Kong independence movement rather than homosexuals being encouraged to walk on a beach in business smart suits.

Instead the reality is more mundane. A minority of Hong Kongers: Taoists, Buddhists, the non-religious and Christians alike are a bit ‘mid western American’ about the gay community. There is an obvious tension between deeply-held beliefs, the longevity of the family through children and grandchildren. Thankfully, the LGBT community and straight supporters managed to have the ban reconsidered.

I am guessing that Chanel has insights to show that women buy its J12 watches, whether as a gift for someone else or themselves. William Chan is an interesting brand ambassador choice in this video. There is criticism in the YouTube comments on his pronunciation and ‘Chinglish’. It also feels a bit too ‘sweet’ to me. At least he’s a good boy who loves his Mum.

Asian Boss put together this great documentary on Royyal Dog – Korea’s top graffiti artist.

Lastly I found this amazing corporate film by Sony of their corporate history that I guess was shot in the early-to-mid-1970s. The manufacturing process, in particular test and measurement being so labour intensive is fascinating. The 5 inch micro-TV set is a beautiful piece of product design, as is the early Trinitron TV set. The hi-fi equipment is achingly beautiful. Well worth watching it from start-to-finish.

中国 | china | 중국 信息安全 |security | 정보 보안 初 | hygiene | 기본 在线 | online | 온라인으로 市场营销 | marketing | 마케팅 香港 | hong kong | 홍콩

ICYMI | 万一你错过了| 당신이 그것을 놓친 경우에 대비해서

Reading Time: 2 minutes

Officials in unprecedented move to protect Hong Kong’s heritage by creating new system to save modern buildings from developers’ wrecking ball | South China Morning Post – potentially big move, it would be interesting to see how this goes down with the developers

Harry’s and Dollar Shave Club upended the shaving industry — then conglomerates snapped them up – Axios – former Treasury secretary Larry Summers quotes on Twitter were very interesting. They reflect on a challenge that European tech start ups have faced for decades: “This article is as vivid an example as I have seen of the need for an overhaul of US antitrust. If this can be happening in shaving industry, problems may be pervasive even outside technology. 
The interesting question is how much of the problem is failed enforcement of existing law and how much is that existing law needs to be altered. I suspect the former. 
You do not have to have a broad new theory of antitrust to be appalled by these developments. They look terrible for consumer welfare.”

Google may decide to charge for Google My Business listings – Search Engine Land – you have to wonder about this. Google for years beat up Yahoo!, Kelkoo etc over paid inclusion

Analysis: Edelman ‘Undaunted’ Amid Perfect Storm | Holmes Report – interesting read, if a rather naive view of what ad agencies do now

Planning tool: 100 Ideas On Tiny Budgets – Planning Dirty – something that I helped out on. Handy for planners (Google Slides)

A Mysterious Hacker Group Is On a Supply Chain Hijacking Spree | WIRED – surprised that this hasn’t happened more often

Opinion | Nike Told Me to Dream Crazy, Until I Wanted a Baby – The New York Times – of course Nike hates women, look at their manufacturing practices, this sponsorship story should be no surprise as it fits into a wider narrative. But they love female consumers who buy Nike

A History of Competition: The Impact of Antitrust on Hong Kong’s Telecommunications Markets | Fordham Intellectual Property, Media and Entertainment Law Journal – I’ve only got part way through this but interesting reading for anyone working on clients in the Hong Kong mobile provider market (PDF)

K-pop’s rise in China is fueling fears of a masculinity crisis | Quartz – I suspect that a lot of this is government agenda driven. A bit like the notion of ‘leftover women’. ‘Masculine’ hiphop culture also poses a problem

SoundCloud » Share new music on SoundCloud directly to Instagram Stories – this makes a lot of sense when you think about how music marketing has become much more data centric and meme driven. Old Town Road: The Best Entertainment Case Study of 2019 Lil Nas X being the poster child of this