Immediacy as a problem

Reading Time: 7 minutes Immediacy is a relatively recent phenomena for consumers. It has changed the work and personal lives of consumers. It has eroded the barrier between work life and home life. It has redefined our support networks and friendships. Before I wrote this post, I had conversation with a friend working on a project in Singapore who’d… Continue reading Immediacy as a problem

ICYMI | 당신이 그것을 놓친 경우에 대비해서

Reading Time: 2 minutes Innovation in hardware How Streetwear Is Driving Innovation in Hardware | HYPEBEAST – the innovation in hardware that Hypebeast is concerned about is fasteners clips and connectors in clothing and accessories. Some streetwear brands are using zips in a similar way to Vivienne Westwood during punk. They are borrowing from technical clothing, military gear and… Continue reading ICYMI | 당신이 그것을 놓친 경우에 대비해서

Five for Friday | 금요일에 다섯 가지

Reading Time: 2 minutes Kraft Mothers Day marketing Kraft’s marketing has left a lot to be desired in the past couple of years partly due to the way the brand has implemented ZBB, but the Kraft Mothers day campaign running in the US is genius. It is a brave campaign that could fail due to wokeness or social conservatism.… Continue reading Five for Friday | 금요일에 다섯 가지