初 | hygiene | 기본

Five for Friday | 五日(星期五)

Reading Time: < 1 minute

The Spiniflex Group did this amazing digital projection mapping for the Vivid arts festival in Sydney

A bit sad to see The White House in Clapham closing, I didn’t venture south of the river much; but the people running The White House deserve credit for trying to do something about Clapham’s night life.

My friend Alex Banks shared this Dimitri from Paris mix with me:

Worthwhile listening for the Candi Staton acapella thrown over a breakbeat that comes in at 4:25 complete with a hint of cowbell underneath the jazz flute riffs.

You know summer is on the way when Mary Meaker drops her Internet trends presentation and talks about all the usual buzz topics.

KPCB Internet Trends 2013 from Kleiner Perkins Caufield & Byers

Finally, a shout-out for Unfinished Man; a GQ-wannabe blog with the best comment policy:

Comment rules:Remember what Jesus was like? Cool. He was a cool dude, and that’s what I expect of you. Critical is fine, but if you’re rude, we’ll delete your stuff. Please, do not put your URL in the comment text and, please, use your PERSONAL name or initials and not your business name, as the latter comes off like spam. Have fun and thanks for adding to the conversation!

市场营销 | marketing | 마케팅

Less is more in Apple’s PR world

Reading Time: < 1 minute

At the moment the D10 conference has been happening in the US where the great and the good of Silicon Valley are interviewed by a mix of Wall Street Journal reporters in front of a public audience. The conference opened up with Apple’s CEO Tim Cook being interviewed. Looking at Techmeme first thing this morning which is a site that curates content of interest to a techie audience over the half the stories featured on the page featured interpretations of the Cook interview. This was a powerful demonstration of Apple’s less-is-more strategy of PR where content is usually so sparse that when it does arrive the coverage piles up. In a task orientated profession like PR doing nothing for the right reasons can yield better results.

Archived from the PR Week blog that I used to write.

中国 | china | 중국 在线 | online | 온라인으로 市场营销 | marketing | 마케팅

Great guide to WeChat

Reading Time: < 1 minute

Tencent’s WeChat is one of the smartest mobile messaging applications available and I really liked this guide to the platform for marketers:

Conquring WeChat – Effective B2C Communications