Five for Friday | 五日(星期五)

The Spiniflex Group did this amazing digital projection mapping for the Vivid arts festival in Sydney

A bit sad to see The White House in Clapham closing, I didn’t venture south of the river much; but the people running The White House deserve credit for trying to do something about Clapham’s night life.

My friend Alex Banks shared this Dimitri from Paris mix with me:

Worthwhile listening for the Candi Staton acapella thrown over a breakbeat that comes in at 4:25 complete with a hint of cowbell underneath the jazz flute riffs.

You know summer is on the way when Mary Meaker drops her Internet trends presentation and talks about all the usual buzz topics.

Finally, a shout-out for Unfinished Man; a GQ-wannabe blog with the best comment policy:

Comment rules:Remember what Jesus was like? Cool. He was a cool dude, and that’s what I expect of you. Critical is fine, but if you’re rude, we’ll delete your stuff. Please, do not put your URL in the comment text and, please, use your PERSONAL name or initials and not your business name, as the latter comes off like spam. Have fun and thanks for adding to the conversation!

Less is more in Apple’s PR world

At the moment the D10 conference has been happening in the US where the great and the good of Silicon Valley are interviewed by a mix of Wall Street Journal reporters in front of a public audience. The conference opened up with Apple’s CEO Tim Cook being interviewed. Looking at Techmeme first thing this morning which is a site that curates content of interest to a techie audience over the half the stories featured on the page featured interpretations of the Cook interview. This was a powerful demonstration of Apple’s less-is-more strategy of PR where content is usually so sparse that when it does arrive the coverage piles up. In a task orientated profession like PR doing nothing for the right reasons can yield better results.

Archived from the PR Week blog that I used to write.

Great guide to WeChat

Tencent’s WeChat is one of the smartest mobile messaging applications available and I really liked this guide to the platform for marketers:

Links of the day | 在网上找到

Is it time for Microsoft to dump Xbox and Bing? | Computerworld Blogs – no.

TelecomTV | Video | Six minute guide: what SDN & NFV REALLY mean

Singapore to regulate Yahoo!, other online news sites | Reuters

1 in 5 shops in UK ‘could close by 2018’ – RTÉ News – Wales and North West will see biggest amount of closures

US entertainment industry to Congress: make it legal for us to deploy rootkits, spyware, ransomware and trojans to attack pirates! – Boing Boing – this is nuts

The Engagers: Vikki Chowney on Influencer Outreach – Traackr

Hidden iPhone Features – Business Insider

US, Japan, Korea Drive about 80% of Google Play’s Games Revenue

Here’s to the crazy icons

Is it just me or does Rolex’s Icons campaign feel very similar to Apple’s Think Different campaign?

Rolex

The tone of voice is a bit different to appeal to a different customer base and there is the Eames Office House of Cards-style video effect, but I couldn’t help feel that I had seen the prototype of this ad before:

Apple’s campaign from 1997.

It feels to me like the Apple ad with a sprinkling of Glengarry Glen Ross in the voiceover and as a Rolex wearer it made me a bit disappointed. Which is a shame because of the individual profiles of Andy Warhol and Elvis Presley are nicely put together visual vignettes (the voiceovers could do with a bit more substance).

The Rolex campaign seems to be primarily online, I am seeing a lot of banner ads that go through to the video on the Rolex site on the pre-article interstitial pages on Forbes that go through to a campaign mini-site on rolex.com.