Five for Friday | 五日(星期五)

Reading Time: < 1 minute The Spiniflex Group did this amazing digital projection mapping for the Vivid arts festival in Sydney A bit sad to see The White House in Clapham closing, I didn’t venture south of the river much; but the people running The White House deserve credit for trying to do something about Clapham’s night life. My friend… Continue reading Five for Friday | 五日(星期五)

Less is more in Apple’s PR world

Reading Time: < 1 minute At the moment the D10 conference has been happening in the US where the great and the good of Silicon Valley are interviewed by a mix of Wall Street Journal reporters in front of a public audience. The conference opened up with Apple’s CEO Tim Cook being interviewed. Looking at Techmeme first thing this morning… Continue reading Less is more in Apple’s PR world

WeChat guide

Reading Time: < 1 minute Tencent’s WeChat is one of the smartest mobile messaging applications available and I really liked this guide to the platform for marketers. Its a short and sweet document but gives you a good grounding on the possibilities.  Conquring WeChat – Effective B2C Communications Mathew McDougall whose company Reach China wrote the guide is a go… Continue reading WeChat guide