Category: technology | 技術 | 기술 | テクノロジー

It’s hard to explain to someone who didn’t live through it how transformation technology has been. When I was a child a computer was something mysterious. My Dad has managed to work his way up from the shop floor of the shipyard where he worked and into the planning office.

One evening he broad home some computer paper. I was fascinated by the the way the paper hinged on perforations and had tear off side edges that allowed it to be pulled through the printer with plastic sprockets connecting through holes in the paper.

My Dad used to compile and print off work orders using an ICL mainframe computer that was timeshared by all the shipyards that were part of British Shipbuilders.

I used the paper for years for notes and my childhood drawings. It didn’t make me a computer whiz. I never had a computer when I was at school. My school didn’t have a computer lab. I got to use Windows machines a few times in a regional computer labs. I still use what I learned in Excel spreadsheets now.

My experience with computers started with work and eventually bought my own secondhand Mac. Cut and paste completely changed the way I wrote. I got to use internal email working for Corning and internet connectivity when I went to university. One of my friends had a CompuServe account and I was there when he first met his Mexican wife on an online chatroom, years before Tinder.

Leaving college I set up a Yahoo! email address. I only needed to check my email address once a week, which was fortunate as internet access was expensive. I used to go to Liverpool’s cyber cafe with a friend every Saturday and showed him how to use the internet. I would bring any messages that I needed to send pre-written on a floppy disk that also held my CV.

That is a world away from the technology we enjoy now, where we are enveloped by smartphones and constant connectivity. In some ways the rate of change feels as if it has slowed down compared to the last few decades.

  • 2026 World Cup + more stuff

    I am not a football fan, but I recognise the power that the 2026 World Cup has to move hearts and minds. This year it’s being hosted by Canada, Mexico and the United States. The 2026 World Cup fan experience is shrouded in uncertainty.

    world cup mania

    I found it interesting that both adidas with the launch of its match ball and Panini with the launch of its sticker book both marked the start of the countdown to the 2026 World Cup season.

    adidas has made World Cup shirts for dogs | Famous Campaigns – its a pity that they didn’t roll this out in the UK to celebrate the 2026 World Cup as well.

    Branding

    How many brands are there? | Europanel

    Business

    Publicis has built the best house on the street. Now it needs to move neighborhood | The Drum – undervalued due to poor performance by Omnicom and WPP

    China

    Chinese countryside’s quieter strains – by Yuxuan JIA – Decades of son preference have left villages full of unmarried men, driving bride prices higher and sustaining a shadow market for “Vietnamese brides” that can slide into fraud, coercion, and trafficking. Young people, especially young women, are drifting away from rural patriarchy and the obligation-heavy world of kinship and “face”, while the influencer economy and short-video apps offer fantasies of easy money to teenagers with weak school prospects.

    China reviews $2bn Manus sale to Meta as founders barred from leaving country | FT

    Consumer behaviour

    Argos sparks consumer outrage over toddler ‘influencer kit’ – Retail Gazette

    Half of Gen Z Uses AI, but Their Feelings Are Souring, Study Shows | New York Times – this reminds me of consumer sentiment around email and information overload during the late 1990s and early 2000s. We’re going through a period of norming now

    Why Catholicism is drawing in Gen Z men | Washington Post – “I don’t want to be too disparaging about them because they’re our Christian brothers and sisters, but worshiping in a big former supermarket with dry ice machines and a pop band, it’s not really traditional Christianity,” Father Longenecker said. His new parishioners are attracted to “very traditional worship with lots of incense and altar boys and sacred music in the traditional style.

    Design

    EAGA – East Asian Graphics Archive

    The interesting odd story behind the design behind house numbers.

    Economics

    Berkeley professor Robert Reich on the factors that he saw that brought President Donald Trump to the White House.

    This War Will Make You Poorer – by Ed Elson – Prof G Media

    FMCG

    Danone doubles down on its area of strength in functional foods: Danone to buy meal-in-bottle maker Huel in €1bn deal | FT

    Health

    Battle for weight-loss supremacy shifts from jabs to pills | FT

    How China is supplying America’s “biohacking” craze – GZERO Media

    Hong Kong

    Hong Kong’s complex role in bypassing sanctions against Russia | Le Monde – this isn’t doing what little is left of Hong Kong’s reputation any good

    Hong Kong arrests hedge fund and brokerage staff in $300mn insider trading probe | FT

    More NatSec | Big Lychee, Various Sectors – From the government’s press release… Safeguarding national security is a continuous endeavour with no end point. At its core this sounds like the Stalin derived Maoist principle of struggle. National security ‘enemies’ like Jimmy Lai, Chow Hang-tung, Lee Cheuk-yan and Albert Ho serve the same purpose as George Orwell’s character Emmanuel Goldstein in his novel Nineteen Eighty-Four. The ever-tightening system is allegedly concerned with leaderless lone wolves, small cells and external actors – but the reality is just control in Orwell’s novel.

    Revising Hong Kong’s Past – Lingua Sinica – Among the changes noted was a complete erasure of references to the Tiananmen Massacre, which was recast as “political turmoil in the late spring and early summer of 1989.” Gone from the exhibit entirely, the Ming Pao reported, is a previous image that showed one million Hong Kongers taking to the streets in 1989 in support of the demonstrators in China.

    Silence Follows Harassment – Lingua Sinica

    Hong Kong’s claw machine boom is mutating into a Pachinko-style trap | Dim Sum Daily

    Hong Kong’s dying news stands tell a story of change – BBC News – I loved Hong Kong newsstands and loved the magazine racks which were brilliant. I remember religiously buying Milk magazine

    Customs criticised for pursuit of outdated CD and VCD piracy | South China Morning Post

    How to

    I am skeptical about ‘gurus’. However, I found this Tony Robbins video good for getting out of a period of ‘stuckness’ in my thinking. Robbin’s ideas about priming, in particular they way he links physical activity to mental exercises works and has a good deal of neuroscience behind it.

    Access and repair a broken disk image – The Eclectic Light Company

    Ideas

    Hawk shape shifting in flight may guide future drone control | Spacewar

    How Wong Kar-Wai Created the Future – by Patrick Kho

    Why Swedish Schools Are Bringing Back Books | Undark & Opinion | Technology Weakens Our Minds. It’s Time to Resist. – The New York Times

    Innovation

    ‘A Cheaper Javelin’: New Anti-Tank Missile Advances Through Testing | Next Gen Defense – what’s interesting in this is the horizontal integration wth an Android application layer and the cost savings

    We Need a New Science of Progress – The Atlantic

    Japan

    Japan loses its thirst for vending machines | FTTens of thousands of vending machines are vanishing from Japan, as machines that once symbolised the nation’s love of innovation are shunned in a climate of rising inflation and deepening labour shortages.

    The nation’s stock of 2.2mn drinks vending machines is down 23 per cent from its bubble-era peak in 1985, according to the Japan Vending System Manufacturers Association.

    The faltering economics of running a national vending machine empire were exposed when DyDo, Japan’s third biggest operator, this month said it would scrap almost 7.5 per cent of its network of 270,000 units after posting its largest ever annual loss. – what surprised me was that the vending machines weren’t digitised.

    In the studio with Nigo – Japan’s premier polymath | Ft

    Korea

    The new food fad sweeping Korea | FT – dujjonku or Dubai cookie

    Luxury

    The Brand Age | Paul Graham

    Why do men love Stone Island | FT“Football in the late 1980s and 1990s was a heavily policed environment under surveillance, where visibility carried risk,” says Andrew Groves, professor of fashion design at the University of Westminster. “On the terraces, clothing wasn’t decoration, it was risk management. Stone Island mattered because its garments were already structured around concealment, modulation and elective visibility. The detachable badge, reversible constructions, modular hoods and certain fabric treatments enabled wearers to calibrate how legible they were, depending on context. Football casuals were not simply performing taste; they were managing recognition.”

    Materials

    Chinese Titanium – by Irene Zhang – ChinaTalk

    The Seasoning Company Behind Your Food Flavors Controls The Future Of AI Chips, And Supply Is Running Dangerously Low | WCCF Tech

    Shipbuilding feels pinch from war-driven paint and lubricant shortage | FT

    Media

    Apple TV, Siri Targeted in EU Broadcaster Complaint Citing DMA Rules – MacRumors

    Meta stole Sarah Wynn-Williams’s voice. It couldn’t stop her exposé | The Times – her publisher on the author of Careless People

    A.I. Helps Online Ad Businesses Boom – The New York Times

    UK adspend increased 6.4% in 2025 as AA/Warc updates data presentation – The Media Leader

    Online

    Every influencer eventually becomes a merch store | The Verge

    Apple rolls out UK age checks for iPhone users | FT – interesting move, I did notice that it assumed my account was adult due to the length it had been held. It reminded me of friends who registered email addresses, domain names and even social media handles for their newly born children – and did just enough to keep the accounts alive.

    The 49MB Web Page | thatshubhamBeyond the sheer weight of the programmatic auction, the frequency of behavioral surveillance was surprising. There is user monitoring running in parallel with a relentless barrage of POST beacons firing to first-party tracking endpoints (a.et.nytimes.com/track). The background invisible pixel drops and redirects to doubleclick.net and casalemedia help stitch the user’s cross-site identity together across different ad networks.

    When you open a website on your phone, it’s like participating in a high-frequency financial trading market. That heat you feel on the back of your phone? The sudden whirring of fans on your laptop? Contributing to that plus battery usage are a combination of these tiny scripts.

    Ironically, this surveillance apparatus initializes alongside requests fetching purr.nytimes.com/tcf which I can only assume is Europe’s IAB transparency and consent framework. They named the consent framework endpoint purr. A cat purring while it rifles through your pockets.

    So therein lies the paradox of modern news UX. The mandatory cookie banners you are forced to click are merely legal shields deployed to protect the publisher while they happily mine your data in the background

    Security

    Interpol – Operation Synergia III leads to 45,000 malicious IPs dismantled and 94 arrests worldwide

    The AI-driven ‘kill chain’ transforming how the US wages war | FT

    Iran war lifts K-defence company offering cheap Patriot rival | FT

    Amazon holds engineering meeting following AI-related outages | FT – a “deep dive” into a spate of outages, including incidents tied to the use of AI coding tools.

    The online retail giant said there had been a “trend of incidents” in recent months, characterised by a “high blast radius” and “Gen-AI assisted changes” among other factors, according to a briefing note for the meeting seen by the FT.

    Under “contributing factors” the note included “novel GenAI usage for which best practices and safeguards are not yet fully established”.

    FBI is investigating breach that may have hit its wiretapping tools | The Register

    Andrew Cockburn · Beware the mattress: Mossad’s Kill List

    The Geopolitical Chokepoints of Artificial Intelligence | AI Supremacy

    France Introduces Telecom-Based Counter-Drone Network Using 19,700 Towers to Protect Critical Assets

    China Is Cracking Down on Scams. Just Not the Ones Hitting Americans | WIRED & Scam Inc has a new weapon | The Economist – Chinese organised crime run Cambodian ‘scam’ factories that use social engineering techniques are now using malware as well.

    Anthropic says Claude Mythos model is dangerous enough that the company isn’t selling it. | TechBrew

    Russia Hacked Routers to Steal Microsoft Office Tokens – Krebs on Security

    A glimpse into cyber-security’s AI-driven future | The EconomistA few years ago a participant used the conference network to hack a water-treatment facility in America (Messrs Wyler and Stump are cagey about the details). Another hid behind the din of legitimate hacker traffic to attack government websites and payment systems. The noc team traced him, sent him a message reminding him that doing illegal things from Black Hat was still illegal, then watched him close his laptop and walk away. Hackers on the other side of the world try their luck too. When the registration server was switched on, attacks began at once, including traffic that appeared to originate in Romania….

    Mr Stump says the noc has seen a pattern across multiple Black Hat conferences in which Taiwanese participants show up with hacked devices. “Most of [the traffic] goes back to China,” he says. ai-powered attacks by nation-states or cybercriminals are likely to intensify…
    The team thinks the ai race is only beginning. For Mr Wyler, the vulnerabilities discovered by Mythos, including some that have gone undetected for decades, are to be welcomed rather than feared. “We now know they’re there.”

    All the same, cautions Mr Stump, the next two years will be turbulent, as more flaws will be uncovered; more breaches will occur as firms feed sensitive data into ai systems; and more insecure code will be written.

    Semiconductors

    Arm launches own AI chip in high-stakes strategy shift | FT

    Google taps Intel for another round of custom network chips • The Register

    TSMC’s Kumamoto Fab Upgrade: A Security-Driven Reconfiguration of Indo-Pacific Chip Competition – The Diplomat

    Software

    China’s AI Companies Are Going Closed Source | ChinaTalk

    OpenAI acquires popular tech talk show for ‘low hundreds of millions’ | FT – ChatGPT-maker moves into broadcasting with deal for TBPN after it had pledged to abandon ‘side-quests’ – I think that this is trying to balance the narrative with Anthropic which is ripping ahead. In past decades you would have dumped a lot of money into a campaign run by a PR agency, but time moves on

    Axios AI+ | AI’s compute wars – pretty much what I have been talking about on the Dot LLM Era

    Taiwan

    There’s a Whole Lot of Taiwanese AI Winners Not Called TSMC

    The PLA has stopped flying aircraft close to Taiwan – I can’t figure out why and that worries me | Drew Thompson

    PC price hikes and a test for Taiwan | Ft

    Technology

    MacBook Neo Teardown Reveals It’s the Most Repairable Apple Laptop in Ages | Cnet

    Oracle prepares for lay-offs as it hails efficiencies from AI coding tools | FT

    The Debt Beneath the Dream – On my OmMinsky moment in the offing?

    AppleUnsold – The Apple products they won’t sell you

    Google’s TurboQuant breakthrough is rattling memory chip stocks | Quartz

    Web of no web

    New Internet of Things Plan Targets Global Infrastructure – Jamestown – A new action plan for the Internet of Things (IoT) increases the possibility that Chinese-built connected infrastructure in the United States could become a platform for data access, cyber pre-positioning, and attacks on U.S. cyber-physical systems in a prolonged crisis or confrontation. The plan, launched jointly by nine ministries, defines IoT as a total cyber-physical environment that links “people, machines, and things” across sensing, networks, platforms, applications, and security, and sets targets for 10 billion terminal connections, more than 50 standards, and deployment across production, consumption, and governance. The plan indicates Beijing is moving from connected devices to connected backbone systems. It reinforces the new Five-Year Plan, suggesting that the People’s Republic of China (PRC) wants to supply not only endpoints like sensors, appliances, and vehicles but also the next generation of AI, computing, and space-ground communications infrastructure that will underpin them.

    Wireless

    At MWC, Ericsson Details AI-Native 6G Timeline – EE Times

    The 6G clock ticking: Why silicon architecture for 2030 must start in 2026 – EDN

    Ireland’s first mobile video call via satellite is made | RTÉ

  • April 2026 newsletter – 33rd edition aka ‘dirty knee’

    April 2026 introduction – (33) dirty knee

    This is the 33rd edition of Strategic Outcomes, I had briefly toyed with calling it 33 1/3rd edition – but parked that foolishness as only Jed Hallam and Alec Samways would have half-heartedly smirked at a rather naff DJ dad joke.

    In bingo halls ’33’ was announced as dirty knee. For generations past, this would brought up memories of organised sports like winter football games ad the more real-life social activities of playing outside with friends. According to research conducted by OnePoll on behalf of Save the Children back in 2022, only 27% of UK children now play outside.

    truman with trains, dirty knees, and boots on the bus

    However, other data, like the UK government’s own The Children’s People and Nature Survey for England: 2025 update implies that number may be higher than the OnePoll research suggests. The University of Exeter published research which seems to be more in line with the UK government’s research. They found that 34 per cent of children don’t play outdoors on school days, while 20 per cent don’t play outdoors on weekends.

    In Chinese culture 33 is considered to be a good number. 3 sounds similar to birth or life. Two 3s is considered to intensify or double this idea. Which seems an appropriate sentiment for spring and the beginning of the financial year. Bring it on!

    This month’s soundtrack to the newsletter is a sublime 1980s disco mix by Toronto-based Japanese DJ Sakiko Nagai.

    New reader?

    If this is the first newsletter, welcome! You can find my regular writings here and more about me here

    SO

    Things I’ve written.

    A collection of inspiration from Malaysia Airlines mascot Pilot Parker to Sir Martin Sorrell.

    Some thoughts how WPP might deal with its Burson dilemma.

    ICYMI – Top five shares on LinkedIn

    1. Aston Martin issued its third profit warning in a year and sold its Formula 1 naming rights for £50 million to raise cash thanks to internal delays and international tariffs.
    2. Meta is projected to pass Google in digital advertising spend thanks to Reels, Threads and WhatsApp.
    3. The implications of Tottenham Hotspur being relegated from the Premier League has implications beyond the pitch and into sponsor’s boardrooms.
    4. Nike made a bold leap for the UEFA Champions League match ball contract with a bid that doubled the value of the previous Adidas contract.
    5. Tom Roach outlined frameworks that help navigate the transition to more sustained growth once initial performance marketing channels hit saturation.

    Books that I have read.

    My friend Ian lent to me Ikenami Shōtarō‘s book The Killer on The Streets which is part of his Samurai Detectives series. The book follows the adventures of a 60-something retired swordsman and his son as they become embroiled in the hunt for what we’d now call a serial killer.

    Things I have been inspired by.

    Supply chained

    Even before the current debacle in the Persian Gulf, globalisation brought logics and supply chains into high focus. Supply Chained is a new podcast with great presenters that provides top quality analysis on different aspects of global supply chains. The first episode looks at Taiwan Semiconductor Manufacturing Company (TSMC).

    Generative AI & cooking

    I first met Rowan Kisby a decade ago this year at 100 Victoria Embankment, back when I was contracting for Unilever on their Family Brands global range of margarines. Rowan worked for what was then MullenLowe Profero. Recently we reconnected on a shared Slack group. Rowan put together a report on the intersection of generative AI use and cooking.

    I found it unsurprising that one of the behaviours consumers are doing is telling the generative AI service what they have in their fridge and asking it for dish / recipe recommendations. Back when I worked for Yahoo! we saw similar behaviours in the search box, particularly amongst US users. Reddit now gave Rowan better qualitative insights on how these results play out.

    More interesting from the point of view of retailers was its ability to create and manage a shopping list for weekly groceries. The idea of a retailer or an FMCG building an AI skill (or Gem on Google Gemini) is just begging to be sold in by agencies to their clients.

    Praykinson

    I got to judge the amazing entries from around the world at Adforum’s PHNX awards. One campaign really stuck with me. A health campaign by Dentsu Creative Thailand and Vajira Hospital in Thailand to help people with Parkinson’s disease was smart, solution-based and had a great insight behind it. More on the project here.

    praykinson Vajira Hospital

    CHESS

    I was listening to the MM+M podcast interview with Chris Brandow, head of account management at VCCP Health US and came across the acronym / nemonic CHESS. It comes out of thought leadership research ‘Checking the Memory Code‘ that VCCP did in conjunction with Cowry Consulting.

    CHESS looks to encapsulate some of the key attributes that makes marketing creative effective. It codifies marketing science findings that you would be familiar with fromthe likes of, the IPA, System1 and Ehrenberg-Bass Institute and provides it in a list that pharma clients and their agency partners can use as a RAG (red-amber-green) guide to evaluating everything from initial creative concepts through to output.

    • Character – what be called a fluent object elsewhere. It is a mascot or memorable element like Alexandr the meerkat from Compare The Market. It could also be a spokesperson like Tommy Lee Jones’ appearances in Boss Coffee adverts as ‘Alien Jones‘.
    • Humour – the power of humour used to be well known as an advertising device and in recent years has come back on trend at Cannes. It helps create talkability and memorability
    • Emotion – Binet and Fields established the power of emotion over rational advertising. Daniel Kahneman conveyed the power of emotional ‘system 1 thinking’ in Thinking Fast and Slow.
    • Surprise – the unexpected. Our enjoyment of storytelling is the process understanding which story archetype a tale belongs to. If we guess it easily it falls flat like a Dad joke, on the other hand a twist in the tale makes it memorable.
    • Sonic branding – jingles fell out of fashion, yet made ads memorable.

    Chart of the month. 

    Ofcom released their 2026 Adults’ Media Use and Attitudes  report, more here. I went back through past reports to look at smartphone only internet access, households with no access to internet and claimed usage of generative AI services.

    • Internet access is now at a point comparable to where broadcast television was previously.
    • The digital divide is now about the mode of access, with smartphones on mobile internet providing a poorer service.
    Internet technologies access

    Things I have watched. 

    My internet went down on April Fool’s Day, so I revisited Wong Ka wai’s back catalogue. I watched the films the first time after I got a portable DVD player and there was a massive surge in video labels including Artificial Eye and Tartan publishing arthouse titles. This provided a great way to explore and experience world cinema and I gravitated towards Japanese and Hong Kong cinema.

    I was familiar with traditional martial arts films and the ‘gun fu’ of John Woo. Wong Ka wai was Hong Kong’s answer to French new wave auteurs. Around the same time, I ended up going out with someone who lived in Hong Kong when we bonded over Faye Wong’s performance in Chungking Express. In a moment of delicious irony, I got to watch Wong Ka wai’s ‘western’ film My Blueberry Nights while staying in Hong Kong.

    This time around I was working my way through Curzon’s Wong Kar wai boxset which was bought for my birthday during COVID time. It contained

    • As Tears Go By
    • Days of Being Wild
    • Chungking Express
    • Fallen Angels
    • Happy Together
    • In The Mood For Love
    • 2046

    More on my time watching The World of Wong Kar wai boxset here. You can enjoy most of the films listed at the Prince Charles cinema ‘The Films of Wong Kar wai season‘.

    After all that I needed something a bit lighter, so I watched the Japanese film Supermarket Woman. It is a light hearted comedy caper about a middle aged woman, a poorly performing supermarket, business rivalry and a bit of skullduggery. Nobuko Miyamoto plays Hanako Inouse who brings her customer eye view to revitalising the Honest Goro supermarket. The film was written and directed by Jûzô Itami, better known for Tampopo. Supermarket Woman was made a decade after Tampopo, but both feel of the same time. Itami-san was often compared to the French new wave directors of the 1960s and I can see why.

    OSS117 is a series of books and films written from the late 1950s onwards. The films were made in 1963 onwards, with a reinvention and reboot in the 2010s.

    • OSS 117 is Unleashed – is a French film about an American agent with French heritage who works for the CIA. Compared to the Bond franchise, its French new wave. No gadgets but a dollop of guile. It’s notable for its underwater scenes, scuba diving was new thing opening up a new world under the waves thanks to Jacques Cousteau.
    • OSS 117: Panic in Bangkok – is the first colour film in the series. Our hero goes to Bangkok to investigate a dead colleague who looked into ineffective vaccines.

    Useful tools.

    PopChar – PopChar is an old but good utility app that has been supporting Mac users since the late 1980s. You are trying to find the right emoji or symbol to type, in each font.

    Beats Studio Buds + – while I usually use Shure wired earphones for most applications there are some times that wireless is handier (like reducing wired clutter on a busy desk, or listening to podcasts while cooking or folding laundry).

    I was leery of the Beats brand because of their reputation of having a muddy bass sound with a poor sound stage. I was pleasantly surprised by these. They are as balanced sound as a pair of AirPods. They have reasonable noise cancellation, comparable to my old Bose earbuds. They charge on the USB-C cable as my iPhone and MacBook Pro. They are less noticeable than a pair of AirPods and still integrate into Apple’s ‘Find My’ service seamlessly.

    Google Gemini app for Mac – I hope that this will help with my current tab and window juggling in Safari. I will let you know how I am getting on in a few months once I have given it a full shakedown.

    The sales pitch.

    I am a strategist who thrives on the “meaty brief”—the kind where deep-tech or complexity, business goals, and human culture collide.

    With over a decade of experience across the UK, EMEA, and JAPAC, I specialise in bridging the gap between high-level strategy and creative execution. I was embedded within Google Cloud’s brand creative team, where I helped navigate the “messy steps” of global pivots and the rapid rise of Gen AI. And have recently been helping out agencies and startups in various sectors from narratives and new business pitches to sports partnerships.

    My approach is simple: I use insight and analytics to find the “surprise” in the strategy. Whether it’s architecting an experiential event or defining a social narrative for a SaaS powerhouse, I focus on making complex brands feel human and high-velocity businesses feel accessible.

    The Strategic Toolkit:

    • Brand & Creative Strategy: From B2B infrastructure to luxury travel.
    • AI-Enhanced Planning: Deeply literate in Google Gemini and prompt engineering to accelerate insights and creative output.
    • Multi-Sector Versatility: A proven track record across Tech & SaaS (Google Cloud, Semiconductors), Consumer Goods (FMCG, Beauty, Health), and High-Interest Categories (Luxury, Sports Apparel, Pharma).

    I am officially open for new adventures with immediate effect. If you have a challenge that needs a all-in, hit-the-ground-running strategic lead, let’s talk.

    now taking bookings

    More on what I have done here.

    bit.ly_gedstrategy

    The End.

    Ok this is the end of my April 2026 newsletter, I hope to see you all back here again in a month. Be excellent to each other and enjoy the May bank holiday. 

    Don’t forget to share if you found it useful, interesting or insightful as this helps other people and the algorithmic gods of Google Search and the various LLMs that are blurring what web search means nowadays.

    Get in touch and if you find it of use, this is now appearing on my blog,  Substack as well as LinkedIn.

  • March 2026 newsletter – (32) buckle my shoe

    March 2026 introduction – (32) buckle my shoe

    By some miracle, I have managed to make it to issue 32. Yes this is late, my excuse was reading The Persian, more on that below. In the jargon of the bingo hall 32 came up as ‘buckle my shoe’.

    https://flic.kr/p/w8zyP

    As I wrote this down I was reminded of a vivid memory from my early childhood. I was staying with my Granny on the family farm in rural Ireland. I would have been pre-school, maybe three years old.

    Like a magpie I was attracted to shiny things, and she had a pair of shoes with gold coloured decorative elements on them. They were horseshoe-shaped buckles, but didn’t serve any function beyond aesthetics.

    I managed to remove one unintentionally, it didn’t seem to take any effort. I realised it shouldn’t be off the shoe, so I returned it to her in my mind, by posting it under the closed door of her bedroom.

    I forgot about it. There was more important things to do like pat the friendly farm dog and feed soda bread crumbs from the breakfast table to the couple of coal tits that would show up at the back door after every meal.

    Later on, the adults got in a state when the buckle was discovered missing and one of Granny’s best pairs of shoes were now ruined. I pointed out where I had put the buckle, but it was now nowhere to be found. The second buckle was slipped off the other shoe and both shoes matched again, no one outside the household was any the wiser until you read this.

    Like the missing buckle we can often no longer return, but we can adapt and move forward by shedding extraneous items that hold us back.

    Beyond bingo, 32 in Chinese sounds similar to easy growth, which is considered lucky across business, relationships and in one’s personal life. It also corresponds to perseverance or staying the course in the I Ching.

    This month’s soundtrack to the newsletter is collated by The Found Sound Orchestra over on SoundCloud. Now that’s sorted, let’s get into it.

    New reader?

    If this is the first newsletter, welcome! You can find my regular writings here and more about me here

    SO

    Things I’ve written.

    Reflecting on the different archetypes of people that you meet in an advertising agency new business pitch and how to deal with them.

    A roundup of everything from Chinese innovation to Anthropic’s disagreement with the US Department of Defense.

    ICYMI – Top five shares on LinkedIn

    1. Wellness as an experiential aspect of luxury. It has become a luxury currency in its own right for both genders according to a new report by Karla Otto.
    2. My friend Nigel Scott analysed the future of creative agencies. He thought that AI forced the agency break even point even higher, which impacts the rise of the independents.
    3. The paradox of Gucci using generative AI to market slow luxury aesthetic / lifestyle.
    4. International Women’s Day was marked by some sobering research on attitudes to gender equality in the UK. There was a generational aspect to it where younger cohorts men held more traditional views than other groups and optimism for their future prospects dropped.
    5. Meta was found liable in two court cases. One was about the role of social platforms facilitating human trafficking. The second was being found liable due to creating an ‘addictive’ platform. Critics now have a roadmap to seek damages and drive design changes.

    Books that I have read.

    The Persian by David McCloskey – this isn’t the first book that I have read by David McCloskey, but the one that I most anticipated. Espionage novels have had a revival as the global war on terror (GWoT) wound down, Ukraine, the South China Sea and Iran wound up. The timing of the book was precipitous. It came out at the end of January and events started down their path in the Persian Gulf soon after.

    The book is very cleverly written. The story told from multiple perspectives:

    • A Mossad department head and his staff
    • A prisoner held in an Iranian jail
    • An Iranian mother

    Yes you get the tension of a spy novel, but you also get the portrait of flawed human characters, acting and reacting to the terrible incidents around them. In this respect, it reminded me of what the Apple TV series Tehran tried to do. McCloskey manages to humanise his characters in a way that few authors in the genre beyond John le Carré and Mick Herron in his own way.

    Things I have been inspired by.

    Japanese porcelain brand Hataman Touen graced the tables of the Imperial Royal Household. Their classical techniques became relevant of the modern world thanks to a collaboration with Ghost In The Shell Standalone Complex anime.

    tachikoma

    The result was a limited edition model of the Tachikoma autonomous intelligent ‘tank’ that plays a prominent role in the show.

    https://www.tiktok.com/@argos/video/7577699305818000662?is_from_webapp=1&sender_device=pc&web_id=7612101813533623830

    I am not a big fan of TikTok, but Argos have been killing it with their ‘stockroom rave‘. The nod to raving in working class culture for over half a century from the speed-fuelled Wigan Casino all-nighters to the Boiler Room sessions today. Less so now that I work in offices, but before going to college banging tunes on Sony ghetto-blaster got me through shifts in a McDonald’s, a clothing factory and a plant hire repair workshop. And doing it all with a dash of humour.

    My friend Dan Ilett‘s newsletter The Executive Summary fufils the old strategist maxim of being interesting first, being right second. Dan manages to pull both off more often than not, but he is always interesting. Sign up here.

    Chart of the month. 

    This month due to the confluence of a client project that never happened and the latest report drop by Morgan Stanley in association with LuxeConsult, I looked into the Swiss luxury watch industry.

    swiss watches

    A few interesting trends emerge:

    • Independents such as Patek Philippe and Rolex have successfully held off large luxury conglomerates LVMH and Richemont.
    • Swatch Group has become a donor of market share to the other main players.
    • The K-shaped market can be seen in the relative performance of Richemont’s brands. Vacheron Constantin and Cartier outperformed while IWC, Panerai and Jaeger-LeCoultre laboured in a tightening market.
    • The sector-wide -3% CAGR (compound annual growth rate), was driven by economics as much as smart watches. Smart watches will exert less pressure moving forwards as they were kept and worn for longer by users.

    Things I have watched. 

    I rewatched the original 1995 Ghost In The Shell animated film. I went in expecting for me to be thinking about the future of AI, instead the idea of the puppet master and his agent reminded me of the impact of social media and the influence that it impacts on consumers. There is one scene where a dust bin wagon driver is being questioned and is told that all his memories are false, he had been taken in by a false life. It spoke to the way people become ‘red pilled’.

    Useful tools.

    If like me, you have found that no matter what you do with your brightness button, your Mac’s screen is lacking, fear not Vivid is here. You don’t have to splurge on an XDR display to make it pop and keep the colour balance, Vivid is an app that doubles the brightness your display can achieve.  

    I am a long time fan of RSS reader Newsblur. The apps for it have recently undergone a major redesign including new features to make it even more intelligent and useful. In particular, I am really excited about a new feature that turns any website into an RSS feed that can be followed which the call Webfeeds.

    We can have a larger debate about how web developers, designers and site owners have taken a backward step by not using RSS or Atom. WordPress comes with RSS built in, so you have to actively shut it down. Instead, Instead I’d like to celebrate the major level engineering that Samuel Clay and the team at Newsblur managed to achieve in developing Webfeeds as a highly usable feature within Newblur.

    YouTube Search Fixer is a browser plugin for Chrome and Firefox that allows you to customise search results on YouTube. Doing research and don’t want to get music videos, or avoid related searches clutter – then you don’t have to.

    The sales pitch.

    I am a strategist who thrives on the “meaty brief”—the kind where deep-tech or complexity, business goals, and human culture collide.

    With over a decade of experience across the UK, EMEA, and JAPAC, I specialise in bridging the gap between high-level strategy and creative execution. I was embedded within Google Cloud’s brand creative team, where I helped navigate the “messy steps” of global pivots and the rapid rise of Gen AI. And have recently been helping out agencies and startups in various sectors.

    My approach is simple: I use insight and analytics to find the “surprise” in the strategy. Whether it’s architecting an experiential event or defining a social narrative for a SaaS powerhouse, I focus on making complex brands feel human and high-velocity businesses feel accessible.

    The Strategic Toolkit:

    • Brand & Creative Strategy: From B2B infrastructure to luxury travel.
    • AI-Enhanced Planning: Deeply literate in Google Gemini and prompt engineering to accelerate insights and creative output.
    • Multi-Sector Versatility: A proven track record across Tech & SaaS (Google Cloud, Semiconductors), Consumer Goods (FMCG, Beauty, Health), and High-Interest Categories (Luxury, Sports Apparel, Pharma).

    I am officially open for new adventures with immediate effect. If you have a challenge that needs a all-in, hit-the-ground-running strategic lead, let’s talk.

    now taking bookings

    More on what I have done here.

    bit.ly_gedstrategy

    The End.

    Ok this is the end of my March 2026 newsletter, I hope to see you all back here again in a month. Be excellent to each other and enjoy the joys of spring along with chocolate eggs.

    Don’t forget to share if you found it useful, interesting or insightful as this helps other people and the algorithmic gods of Google Search and the various LLMs that are blurring what web search means nowadays.

    Get in touch and if you find it of use, this is now appearing on Substack as well as LinkedIn.

  • Anthropic + more things

    Anthropic and the US Department of Defense defined the debate about AI for the start of March. Trying to understand the truth is murky.

    FORTUNE Brainstorm Tech 2023

    The media pitches a clash of personalities between Pete Hegseth and Anthropic CEO Dario Amodei.

    Anthropic’s Claude LLMs have a number of points of expertise from helping programmers develop software code more quickly to assisted decision making and automation.

    Anthropic had concerns about weapons with no humans in the loop, but you could consider ‘fire-and-forget’ weapons are already the same thing. This would include the FGM-148 ‘St’ Javelin anti-tank missile successfully used by the Ukrainians or the British Brimstone air-to-ground missile.

    Fire-and-forget saves lives, autonomous vehicles in areas like casualty evacuation and supply runs could save more lives. The Anthropic breakdown seems to be down to trust. Anthropic felt that its models weren’t ready for full autonomy of operation and there were also concerns about facilitating mass surveillance of Americans.

    There seems to be undertones of taking action against a ‘woke’ company. Why Anthropic seemed to have been able to double down is the limited impact they claim it will have on their business.

    And yes the term ‘seem’ is doing a lot of heavy lifting due to difficulty in discerning what is going on.

    China

    China: Quieter, more fretful than I remember – by Whipling – it’s immediately obvious there is a current vibe in China. It isn’t frantic. It isn’t charged. It appears to be a collective sigh. Pride at what’s been achieved; acknowledgement that things are going to stop improving at the speed they forever have; resignation that life will be a little bit harder hereon in; and gratitude that there are messier places around the world to live. Many terms have been thrown at interpreting elements of this current behaviour in China. “Involution”. “Lie Flat”. I’ll add another: “Eh, fine.”

    Why Everyone Is Suddenly in a ‘Very Chinese Time’ in Their Lives | WIRED – As is often the case with Western narratives about China, these memes are not really meant to paint an accurate picture of life in the country. Instead, they function as a projection of “all of the undesirable aspects of American life—or the decay of the American dream,” says Tianyu Fang, a PhD researcher at Harvard who studies science and technology in China.

    At a moment when America’s infrastructure is crumbling and once-unthinkable forms of state violence are being normalized, China is starting to look pretty good in contrast. “When people say it’s the Chinese century, part of that is this ironic defeat,” says Fang.

    As the Trump administration remade the US government in its own image and smashed long-standing democratic norms, people started yearning for an alternative role model, and they found a pretty good one in China. With its awe-inspiring skylines and abundant high-speed trains, the country serves as a symbol of the earnest and urgent desire among many Americans for something completely different from their own realities.

    ‘Hermès orange’ iPhone sparks Apple comeback in China | FT

    Alibaba’s Qwen App Commits ¥30B to Chinese New Year AI Giveaway Campaign | Pandaily – China’s tech giants are using the Lunar New Year — the world’s largest annual migration — to turn niche AI assistants into household names. They are betting billions that “Red Packet” marketing can do for AI what it did for mobile payments a decade ago.

    Former Alibaba Executives Join Robot Leasing Platform BotShare as President and CSO – Pandaily – Li Liheng, former head instructor of Alibaba’s renowned B2B sales force known as the “China Supplier Iron Army,” has joined robot leasing platform BotShare as President. He will be joined by Wang Mingfeng (Tianxiang)—another Alibaba veteran previously responsible for management training under Alibaba’s “Three Axes” leadership framework—who will serve as Chief Strategy Officer.

    BotShare officially launched in December 2025 and disclosed its seed funding round on January 15, 2026. The round was led by Hillhouse Ventures, with participation from Fosun Capital and other investors. According to Qichacha data, Agibot (Zhiyuan Robotics) holds a 55% stake in BotShare, while Feikuo Technology owns 15%. Founded in 2024, Feikuo focuses on deploying and operating robots in real-world scenarios such as cultural tourism, commercial performances, and guided exhibitions.

    As a robot leasing platform, BotShare aggregates robots from multiple brands and models, offering rentals for scenarios including corporate annual meetings, livestreaming, store openings, and promotional events.

    Available brands currently include Accelerated Evolution, Unitree, Zhiyuan, Zhongqing, Lingchu Intelligence, and Zhujie Dynamics, among others. Robot delivery, retrieval, and maintenance are handled by local leasing partners across different regions.

    Platform data shows that within three weeks of launch, BotShare surpassed 200,000 registered users, with daily rental orders stabilizing at over 200.

    Consumer behaviour

    One Third of Consumers Resist AI on Their Devices | Circana

    Culture

    AESTHETIC SYSTEM #2: TECHNO SURREALISM

    Hong Kong

    Hong Kong’s Sogo mall operator seeks $1 billion loan refinancing | Jing DailySogo malls, especially the flagship Causeway Bay one, have long been among Hong Kong’s prime retail destinations. However, traditional retailers like department stores have been facing even more pressure from the mainland’s growing e-commerce penetration, the rise of low-end stores and weak domestic consumer sentiment.

    Lifestyle International was taken private by its chairman, Hong Kong billionaire businessman Thomas Lau Luen-Hung, in a HK$1.9 billion deal after the company warned of an at least 80% plunge in profit in the first half of 2022.

    Still, Hong Kong’s retail landscape has shown signs of stabilizing. Government data indicates that retail sales rose 6.5% year-on-year in November 2025, citing improving local consumption amid sustained economic growth and increasing visitor numbers.

    From Rolex to Naoya Hida: East Asia’s role in the secondhand watch boom | Jing DailyHong Kong leads, Taiwan sustains, Southeast Asia emerges. Across the auction house’s East Asian markets, collector behavior differs sharply.

    “Hong Kong continues to drive the strongest demand in the region,” Perazzi says. As a global gateway, the city draws international bidders competing for trophy pieces — particularly Rolex and Patek Philippe — and increasingly, independents.

    Taiwan, meanwhile, reflects consistency rather than spikes. “Taiwanese collectors are renowned for their long-term approach. Compared to Hong Kong’s appetite for headline-grabbing lots, Taiwan is characterized by quieter but reliable demand,” Perazzi adds.

    A surprise force is Southeast Asia. Vietnam and the Philippines are now producing first-generation collectors with expanding wealth pools and few legacy constraints. “Southeast Asia has emerged as a dynamic growth region,” Perazzi says, citing a younger collector profile and faster adoption of new independents.

    62% of Hong Kong Zoomers fear they can’t compete with AI: Chinese YMCA survey

    Ideas

    The Singularity Is Always Near – by Kevin Kelly – KK

    Indonesia

    Indonesian woman collapses after 140 lashes for sex and alcohol | South China Morning PostA woman in Indonesia’s Aceh province collapsed after being caned 140 times last week for extramarital sex and drinking alcohol in one of the harshest sharia punishments on record.
    The woman and her partner were struck with a rattan cane in a public park in Aceh province on Thursday as dozens watched, Agence France-Presse reported. Each received 100 lashes for extramarital sex and another 40 for consuming alcohol, according to Banda Aceh sharia police chief Muhammad Rizal.
    – the move to more Gulf-orientated interpretation of Islamic rule is likely to cramp globalisation in Indonesia by western firms, despite it being the most populated Muslim country and will affect service industries such as tourism

    Innovation

    Unorthodox ‘universal vaccine’ offers broad protection in mice | Science | AAAS

    On’s Greatest Innovation Isn’t a Sneaker. It’s a Robot. | Sportsverse

    Japan

    Japan’s AI Affinity – Matt Alt’s Pure Invention

    4 Yakuza, 4 Livers, 100+ Dead Americans; No problem. The UCLA Report You’ve Never Seen | Jake Adelstein

    Luxury

    What are premium Chinese brands doing for Spring Festival 2026? 🧨 | Following the Yuan

    Luxury’s Overexposure Is Biting – Matter

    The Wait List for a Birkin or Rolex Is Getting Shorter – WSJ – Falling resale values show that even makers of the world’s most popular luxury goods are feeling a slowdown

    Marketing

    Tymbals : The Agency of the Future (Circa 2026) – Nigel Scott looks at the impact of LLMs on the creative output of agencies and Kering got it wrong using AI as a creative tool: Gucci’s AI experiment is what happens when luxury forgets it’s luxury – Intern Pierre

    Materials

    The Cell That Didn’t Catch Fire – by Howard Yu

    On’s Greatest Innovation Isn’t a Sneaker. It’s a Robot. | Sportsverse

    Media

    When Real Beauty Met Reddit | LBBOnline – Reddit is very underestimated, interesting to see Dove using it in this way. Also worthwhile noting that Reddit is a key training source for LLMs.

    WPP Media launches framework for evaluating AI advertising capabilities – The Media Leader

    Listening to “The Joe Rogan Experience” | The New Yorker – the lineage from 1960s weird fringe late night medium wave radio to the mainstream media of The Joe Rogan show

    Online

    Chinese internet reacts to Bad Bunny – by Beimeng Fu

    Blocking mobile internet on smartphones improves sustained attention, mental health, and subjective well-being | PNAS Nexus | Oxford Academic

    America must follow China in treating data as an asset – In 2024, China became the first country to allow enterprises to classify data as intangible assets on their balance sheets. Beijing had already declared data a “factor of production” alongside land, labour, capital and technology. The National Data Administration now oversees dozens of data exchanges. China Unicom, one of the world’s largest mobile operators, reported Rmb204mn ($29mn) in assets in its first filing under the new rules.

    Spotlighting The World Factbook as We Bid a Fond Farewell – CIA

    Security

    Russia targets Telegram as rift with founder Pavel Durov deepens | FT

    ‘Honeypots’ and influence operations: China’s spies turn to Europe | FT

    Pentagon is embracing Musk’s Grok AI chatbot as it draws global outcry | C4ISRnet

    Taiwan’s Tron Future unveils AI-guided anti-armor rockets | C4ISRnet

    AI-powered military neurotech: Mind enhancement or control? | C4ISRnet

    The DJI Romo robovac had security so poor, this man remotely accessed thousands of them | The Verge

    Economic Espionage and Innovation Restrictions by Andrew Kao & Karthik Tadepalli (University of California, Berkleley, Harvard University)

    Flickr moves to contain data exposure, warns users of phishing | Security Affairs

    PRC Targets NATO Frontline States | RealClearDefense

    iPhone and iPad are the first consumer devices cleared for NATO ’s ‘RESTRICTED’ classification | SecurityAffairs

    Technology

    Apple Does Fusion. – On my Om – the architecture move is more interesting than the products.

    iPhone and iPad are the first consumer devices cleared for NATO ’s ‘RESTRICTED’ classification | SecurityAffairs

    Most of the major AI players went to Davos, though they weren’t the main focus due to the Trump administration. Google Deepmind founder Demis Hassabis admitted that the current AI market is ‘bubble-like’.

    Beyond the Bubble: Why AI Infrastructure Will Compound Long after the Hype | KKR

    Does China care about AGI? – by Kyle Chan – High Capacity

    Yahoo Japan and LINE to build combined private cloud • The Register – Japan’s take on sovereign cloud

    TMTB: Dario Amodei (Anthropic CEO) at MS TMT Key Quotes & Dario’s Choice and Anthropic’s Future | Big Technology

    Web-of-no-web

    Chinese robotaxis beat U.S. rivals to the Gulf – Rest of World

    Wireless

    Orbital geopolitics: China’s dual-use space internet MERICS

  • 2026 AI outlook of Marc Andreessen

    2026 AI outlook introduction

    Marc Andreessen’s 2026 AI outlook was published by A16z. As one of the leading funder of Silicon Valley startups, his world view matters.

    TechCrunch Disrupt SF 2016 - Day 2

    I’ve gone through and contrasted his 2026 AI outlook through the lens of the viewpoint I researched and wrote up. The core point over where we differ: Andreessen see’s the dawn of a new unbound industrial revolution. Whereas I think that the upside he sees is hard to navigate to; and also risk mirroring the echoes of financial bubbles past in many of the high profile pure play AI companies like OpenAI or C3.ai.

    Andreessen has been the quintessential techno-optimist for at least the past two decades with his emblematic essay Why Software Is Eating the World. His worldview is of an industry where demand is insatiable and revenue is undeniably real.

    Like Andreessen in his 2026 AI outlook, I would agree that players like Alphabet, Amazon and Microsoft are making money to variable degrees from their AI offerings as part of cloud computing and productivity software bundles.

    But in my view there are two aspects of concern:

    • Pure plays with the notable exception of Anthropic don’t seem to have a clear path to profitability in a time period that would match their implied future revenues based on loans and valuations.
    • Hyperscalers like Meta and Microsoft are using unusual partnerships to fund their infrastructure and have been inconsistent over how fast they would depreciate their AI computing hardware.

    Both Mr Andreessen and myself agree that we are witnessing a technological shift of seismic proportions, arguably, “bigger than the internet” as he put it.

    I think that change will happen slower in the short term due to an economic sand box acting as a rate limiter on infrastructure and derived labour efficiencies. In particular, the economic viability of the infrastructure being built to support it.

    The Nature of the Boom: Real Revenue or Irrational Exuberance?

    A key question is the the solidity of the current market.

    For Andreessen, the AI boom is not a speculation fuelled exercise but a demand-driven reality. He argues that unlike the early internet, which required years of physical infrastructure build-out before finding business models, AI is generating cash immediately.

    “This new wave of AI companies is growing revenue like… actual customer revenue, actual demand translated through to dollars showing up in bank accounts at like an absolutely unprecedented takeoff rate.”

    Andreessen points to “revealed preferences”, observed insight from what people do is more insightful than what they say when asked by market researchers. While the US and European publics express fear of job losses, they are simultaneously adopting AI tools at a fast pace.

    My “Dot LLM Era” report, however, suggests this revenue may be dwarfed by the capital expenditure required to generate it. 

    It posits that the sector faces a “self-defeating economic” cycle. The report highlights that the current valuations of the “Magnificent 10” tech giants (including Nvidia, Microsoft, and Alphabet) imply a forward price-to-earnings (P/E) ratio of 35 times. This is alarmingly close to the S&P 500’s P/E ratio at the peak of the dot-com boom, which approached 33.

    In the report I warn that current valuations assume LLMs will drive revenue growth by $1–4 trillion in the next two years. 

    If this growth is achieved through massive job automation, the resulting unemployment could depress the very economy needed to sustain these companies. Like the 2008 financial crisis, this would invite various forms of regulatory intervention.

    This implies a sweet spot between speed of productivity gains versus efficiencies in terms of job losses realised by clients – and acts as a break on the velocity of adoption.

    The Infrastructure Trap: The Amortisation Crisis

    Perhaps the most critical technical divergence between our viewpoints concerns the hardware powering this revolution.

    The “Dot LLM Era” report introduces a chilling concept: Amortisation Risk. It draws a comparison to the “telecoms bubble” of the late 90s, where companies laid massive amounts of fibre optic cable.

    • The Telecoms Analogy: Fibre optic cable had a useful life of over a decade, meaning even after the companies went bust (like WorldCom), the infrastructure remained useful for Web 2.0.
    • The AI Reality: Modern AI infrastructure relies on GPUs and TPUs. These processors have a useful life of only 3 to 5 years before becoming technically obsolete.

    The report argues that if an AI bust occurs, the hardware will not be waiting for a resurgence; it will be electronic waste. 

    Hyperscalers are currently lengthening the assumed useful lives of this hardware in their financial filings—Google to 6 years, Meta to 5 years—which the report suggests may artificially overstate profits and adversely affect competitors with debt securitised against AI data centre hardware.

    The rapid obsolescence of chips represents a “financial and technological amortisation risk” that could lead to trillions in write-offs, similar to the $180 billion loss left by WorldCom.

    Andreessen views this hardware cycle through a different lens: Elasticity.

    He acknowledges that massive investment leads to gluts, but argues that “the number one cause of a glut is a shortage”. He believes the price of AI compute is falling “much faster than Moore’s Law”.

    As prices collapse, demand will expand exponentially. If chips become cheap and plentiful, AI can be embedded into everything, moving from massive “God models” in data centres down to small models running on local devices.

    Geopolitics: The US-China Race

    Both Andreessen and I agree that the AI landscape is a bipolar contest between the United States and China, but their assessments of the leaderboard differ.

    Andreessen frames this as a “new Cold War” where the US must maintain dominance. He is encouraged by the “DeepSeek moment”, referring to a powerful open-source model released by a Chinese hedge fund. To him, this proves that catching up is possible and that the US cannot rest on its laurels. He advocates for open source as a way to proliferate American standards globally.

    I offer a more sobering assessment of American pre-eminence. I argue that unlike the 1990s “Long Boom,” where the US was the undisputed hegemon; the current era is defined by high debt and strong competition. The US maybe on the Soviet side of a Reagan era ‘Space Defence Initative (aka Star Wars)’ AI race from an economic perspective.

    • Alibaba’s Qwen model claims to deliver comparable performance to American models while requiring 82% fewer Nvidia processors to run.
    • China doesn’t have a electrical power crunch in the same way that western data centres have due to its sustained investment in coal, nuclear, gas and renewable power sources.
    • Even Silicon Valley investors and major companies like Airbnb are opting for Chinese open-source models because they are “way more performant and much cheaper”.

    Andreessen worries about regulation stifling US innovation, I think that the real geopolitical threats are:

    • China’s ability to operate largely immune to US sanctions, smuggling chips and utilising data centres in neutral geographies like Malaysia.
    • China’s speed at propagating the use of AI within its own populace, driving utility at a lower cost per token than their US competitors with state regulation defining trial ‘sand pits’. This will drive new uses faster in China and in China’s client states across the global south.

    The Outcome: Transformation or “Minsky Moment”?

    Where is this all heading? Andreessen is betting on a future where AI becomes as ubiquitous and essential as electricity. He envisions a “pyramid” structure: a few massive “God models” at the top, cascading down to billions of specialised, cheap models running on edge devices. He admits these are “trillion-dollar questions,” but his firm is aggressively investing in every viable strategy.

    I think that LLMs will make a sustained technological impact, but it will be limited in velocity by economic boundaries. In the “Dot LLM Era” report, I outlined seven potential scenarios, ranging from total transformation to total collapse. Currently, it assigns a ~95% likelihood to the “Moral Hazard” scenario.

    • The Moral Hazard: This scenario posits that major AI players will be considered “too big to fail” due to national security imperatives. Governments will step in with loan guarantees and subsidies to backstop the massive infrastructure debts, effectively nationalising the risk . Rather like the banks during the 2008 financial crisis.
    • The Telecoms Bust: With a ~75% likelihood, the report fears a “Minsky Moment”, a sudden market collapse driven by the realisation that cash flows cannot cover the massive debts incurred to build short-lived data centres.

    Comparative Summary of Perspectives

    FeatureMarc Andreessen (The techno-optimist)My own view (The economic limiting skeptic)
    Current PhaseInning 1. “Biggest technological revolution of my life.”Phase 1: The boom / The Inflation of a bubble.
    RevenueReal, unprecedented, showing up in bank accounts.Potentially illusory for at least some players; reliant on untenable cost savings.
    InfrastructureShortages lead to gluts; cheap chips drive adoption.Amortisation risk: hardware obsolescence in 3-5 years.
    PricingUsage-based is great for startups; prices falling fast.Pure-play LLMs selling tokens below marginal cost (burning cash).
    GeopoliticsA race the US must win; open source is key.US dominance challenged; Chinese models are more efficient and effective enough for organisations from Singapore to Silicon Valley to adopt them.
    OutcomeLong-term ubiquity; widespread prosperity.Technological change bounded by economic limitations. Current high risk of “Minsky Moment” or government bailouts.

    Conclusion: The Trillion-Dollar Questions

    Marc Andreessen candidly admits that “companies… need to answer these questions and if they get the answers wrong, they’re really in trouble”. His firm’s strategy is to bet on everything: large models, small models, apps, and infrastructure. He is doing this on the assumption that the aggregate wave will lift all boats.

    My ‘Dot LLM Era’ report offers a counterweight to this enthusiasm. A bubble decouples technological and financial progress. Technological utility does not always equal investor profit. As I note in ‘Dot LLM Era’, “Bubbles don’t kill technology from moving forwards”. The internet did change everything, but it also wiped out trillions in shareholder value along the way.

    The defining question for the next five years is whether the demand for AI can grow fast enough to pay for the hardware before that hardware becomes obsolete.

    If Andreessen is right, this elasticity of demand would save the day. If I am right, we may be heading for the most expensive recycling project in human history.


    The Productivity Paradox and Society

    A fascinating tension exists between Andreessen’s view of societal adoption and my own macroeconomic warnings regarding productivity and labour.

    The “Wingman” Economy vs. The Phillips Curve

    Andreessen describes a “symbiotic relationship” where AI acts as a productivity multiplier: a “wingman” for doctors, coders, and writers. He argues that higher pricing in SaaS can actually benefit the customer by funding better R&D, suggesting a cycle of value creation.

    I argue that the wingman sweetspot is optimal but tricky to land, in the report I showed the risk through a darker macroeconomic “thought experiment.” It used the Phillips Curve and Okun’s Law to model what happens if Andreessen AI scenario succeeds too well.

    • The Thought Experiment: If AI automation generates $1 trillion in cost savings through job cuts, it implies approximately 10.5 million unemployed US workers.
    • The Consequence: Such a spike in unemployment could trigger deflation and a massive drop in GDP. This is “self-defeating economics”: the hyperscalers need a healthy economy to consume their services, yet their success might undermine the investor, enterprise customer and consumer base.

    Andreessen counters this fear by citing historical context. He notes the “Committee for the Triple Revolution” in 1964, warned Lyndon B. Johnson that automation would ruin the economy—a prediction that proved false. He believes AI will follow the path of electricity or the internet: initially terrifying, eventually indispensable.

    Automation did displace a massive amount of developed world jobs moving at a much slower pace than Andreessen predicted for AI. Electricity moved at an equally slow pace compared to the pace envisioned by AI’s champions.

    The Open Source Debate

    Both of us agree that the role of open source is pivotal in both narratives.

    For Andreessen, open source is the great accelerator. He marvels at how knowledge is proliferating: “Some of the best AI people in the world are like 22, 23, 24”. He views the leak of knowledge as inevitable and beneficial for US competitiveness, provided the US stays ahead.

    I analysed the “Red Hat Analogue.” It suggests that in the dot-com era, open-source (Linux) won, but the companies that built the models (or distributions) mostly failed, with Red Hat being the notable exception.

    I assigned a ~70-80% likelihood to the “Red Hat Model,” where pure-play LLM creators (like OpenAI or Anthropic) might struggle to justify their capital burn as open-source models like Meta’s Llama or Alibaba’s Qwen commoditise the intelligence.

    We have already seen Singapore’s national AI programme drop Llama for Alibaba’s Qwen, reinforcing the idea that the value might accrue to those who service the models, not those who create them.

    Final Thoughts

    The divergence between Marc Andreessen and my own analysis is not about whether AI works both of us would agree that the technology can be magical and transformative. The disagreement is about who pays for it, how that affects the velocity of AI and who profits.

    Andreessen sees a future of abundance where falling prices drive infinite demand.

    My own view sees a future of financial reckoning shaping the 2026 AI outlook where shorter hardware lifespans and brutal competition erode margins, setting a slower pace at which we reach Andreessen’s abundance. 

    Andreessen’s viewpoint reminded me a lot of mid-20th century aspirations for nuclear power. Nuclear power offered a similar vision in the mid-20th century of electricity too cheap to meter. That was never close to being achieved in the likes of France – arguably the most passionate adopter.

    As with the railway mania of the 1840s or the optical fibre boom of the 1990s, society may inherit a significant infrastructure, with a shorter lifespan built on the ashes of investor capital.

    Our differing views boil down to a question for the 2026 AI outlook: are we in the “boom” phase, or are we staring down the barrel of the “amortisation crisis”?

    As Andreessen himself concluded, “These are trillion-dollar questions, not answers”.