There has seldom been a fall so drastic as Nokia’s fall in the mobile phone market from leading player to disaster. With that fall came the humbling of a country.
Given the scale of the fall and the size of Nokia as a brand around the world, I was surprised the the book hadn’t been translated and published in different language editions. Instead it was up to numerous Finns to translate it into English for free and provide it on an as is basis.
Had Nokia’s fall had been so complete that it literally fell out of interest for non-Finns?
What becomes apparent is a story more nuanced than the press coverage would allow. Elop comes out of it a flawed tragic figure – a one-trick pony; rather than a skilful trojan horse.
Nokia’s feature phone line up where surprisingly a hero of the piece contributing positively to the business for longer than I would have expected and slowing down the business collapse precipitated in the smartphone business.
Nokia’s board of directors and former management come out of it much worse.
Nokia’s strengths had become its weakness.
Smartphone manufacturing processes weren’t ready for mass adoption
MeeGo had been unfairly assessed
It blew its marketing budget on a bet on the North American market, ignoring other countries
The marketing budget was spent too early and all at once, by my reckoning it was roughly $100 per phone sold during the launch of the Lumia range in the US
Windows Phone software and cheap Android phones were key issues
Chip technology parter issues from its relationship with Qualcomm to it
The more pertinent question would be is there any circumstances where Nokia stood a chance of staying on top in the mobile phone marketplace?
The alternative that I use is Night Owl (夜フクロウ or YoruFukurou) which is a small lightweight client put together by a Japanese development team. I used it historically because it had a small footprint on my desktop which is handy when you a list running in the background. It allows you to use many of the same ‘short cut’ commands that used to be available when you could use Twitter via SMS – it helps in running a productive app now. I have a breaking news list that I use, this is what it looks like.
You can download Night Owl from the Apple App Store or their website.
Twitterific is probably the best maintained out of all the Twitter clients for the Mac, it looks similar to Night Owl and costs £7.99 on the app store.
Echofon has a similar layout to Night Owl , but charges you £9.99 for the privilege. It has also hasn’t been updated as often as Night Owl. Echofon comes in full price and light versions in the App store.
If you are managing social media accounts then Tweetdeck is an obvious option. It’s multiple panels create a screen-wide dashboard so that you can handle mentions, direct messages and keep an eye on trending topics. It’s been last updated in 2015 and I’ve heard anecdotal evidence of it being buggy.
An alternative to TweetDeck is Janetter Pro which provides a similar look and feel to TweetDeck but allows for further customisation including custom wallpapers (if you care about that kind of thing). It also supports multiple languages for the app interface including Japanese, Korean and simplified Chinese. Janetter Pro was updated in May 2017, it costs £4.99, you can find out more on their website and in the app store. There is also a free version in the App Store. In my opinion Janetter Pro is an overlooked gem of a product if you want a comprehensive dashboard view. If I had to do Twitter community management, I’d invest in Janetter Pro.
Tweetbot is the editors choice on the Apple App store and comes in at a premium price of £9.99, for this you get an interface that can flex between the Night Owl and Tweetdeck style interface design.
Galloway is known as the founder of L2 and as a perceptive commentator on the digital economy (well as perceptive as anyone is with a bank of researchers behind them). He admits freely in his book that his fame was due to years of effort, advertising spend, researchers, script writers, video editors and studio time.
The Four is Scott Galloway channelling Malcolm Gladwell; explaining for the average man:
How Google, Facebook, Amazon and Apple make their money?
How the digital economy is affecting the overall economy?
What are the negative aspects of their effect on the digital economy?
Galloway does a really good job of surfing the media and policy wonk groundswell against Google, Facebook, Amazon and Apple.
As a digital marketer the book won’t tell you won’t know already know. I found it a bit disappointing given the role that Galloway and L2 play in the industry. Secondly, Galloway has already covered all the territory repeatedly in his media appearances and opinion editorials over the past year. He has left little unsaid that would be considered an exclusive for the book
As a digital marketer, if you want your family and loved ones to understand what you do for the living and the major issues that are shaping your job Galloway’s book is a good option.
I love Connie Chan’s blog posts and presentations. In this talk she covers how Asian applications manage to squeeze so much more features into their apps than their western equivalent to provide a fuller eco-system of services that she terms super-apps.
For These Young Entrepreneurs, Silicon Valley Is, Like, Lame – WSJ – for most of the 18 entrepreneurs and investors, and especially for those in their 20s and 30s, last week’s visit largely failed to impress. To many in the group, northern California’s low-rise buildings looked shabbier than the glitzy skyscrapers in Beijing and Shenzhen. They can’t believe Americans still use credit cards and cash while they use mobile payment for almost everything back home – not terribly surprised. Silicon Valley is no longer the place ‘where wizards stay up late’. Agencies work harder than their Bay Area tech clients and it is full of hubris
Luxury is thriving in China again, thanks to millennials — Quartz – Chinese millennials start buying luxury younger, and they buy high-end products more frequently, the firm says. (It undoubtedly helps that they have more spending power than previous generations did at their age.) What they’re buying is also different. Bain surveyed about 500 Chinese millennials and found their interests leaned toward casual and street-inspired fashion – Supreme rather than Prada, put into context here
Huawei – Really Convincing Story, Not. | Radio Free Mobile – this means that this feature (RCS – Rich Communication Services), like its AI assistant, AI chip and its now commoditised imaging offering will be unable to generate any differentiation for Huawei in its devices. This leaves it exactly the same boat as all of the other Android handset makers who differentiate purely on the basis of hardware
Apple’s facial recognition has spurred a number of discussions about the privacy trade-offs in the iPhone X.
Experts Weigh Pros, Cons of FaceID Authentication in iPhone X | Dark Reading – One concern about FaceID is in its current implementation, only one face can be used per device, says Pepijn Bruienne, senior R&D engineer at Duo Security. TouchID lets users register up to five fingerprints. If a third party obtains a user’s fingerprint and reproduces it, and the user is aware, they could register a different unique fingerprint.
How Secure Is The iPhone X’s FaceID? Here’s What We Know | Wired – Marc Rogers, a security researcher at Cloudflare who was one of the first to demonstrate spoofing a fake fingerprint to defeat TouchID. Rogers says he has no doubt that he—or at least someone—will crack FaceID. In an interview ahead of Apple’s FaceID announcement, Rogers suggested that 3-D printing a target victim’s head and showing it to their phone might be all it takes. “The moment someone can reproduce your face in a way that can be played back to the computer, you’ve got a problem,” Roger says. “I’d love to start by 3-D-printing my own head and seeing if I can use that to unlock it.”
Now lets talk about the Apple Watch, which I consider to present more serious issues.
The Apple Watch 3 is interesting from a legislative point-of-view. The software SIM in the Apple Watch clones the number of your iPhone. The security services of the major powers generally don’t broadcast their capabilities. Politicians are generally untroubled by knowledge of what is possible. Giving politicians an inkling is likely to result in broad sweeping authoritarian power.
Imagine what will happen when Amber Rudd goes into parliament looking for real-time access to everyone’s phones. She now can point to the Apple Watch 3 as evidence that LTE and 3G connections can be cloned. What kind of legislation will her special advisers start cooking up then?
Secondly, it will only be a matter of time before criminals either work out how to do it themselves, or co-opt mobile carrier staff. Two factor authentication that depends on SMS is already compromised. This allows it to be compromised and undetectable.
The Apple Watch 3 may have royally screwed us all.