New York Times Will Move Part of Hong Kong Office to Seoul – The New York Times – a sweeping national security law passed by China in June — aimed at stymieing opposition and pro-democracy forces in Hong Kong — has unsettled news organizations and created uncertainty about the city’s prospects as a hub for journalism in Asia. Some Times employees in Hong Kong have faced challenges securing work permits, hurdles that are commonplace in China but were rarely an issue in the former colony. – The visa comments are interesting as we’ve previously only seen this with the FTjournalist Victor Mallet. In August 2018, Andy Chan (then of the Hong Kong National Party) gave a talk at the Hong Kong Foreign Correspondents Club (FCC) and Victor Mallet was the chairperson for the event. Chan went on to be arrested numerous times. Victor Mallet had his work visa renewal rejected on October 2, 2018 – one day before his old visa ran out.
12 things I learned by switching from the 13-inch MacBook Pro to the 12.9-inch iPad Pro | Macworld – I really wanted it to work. A couple of weeks ago I closed my MacBook on a Friday afternoon with no plans to open it for a week. I wasn’t going on vacation—rather, I was testing the theory that the iPad could actually be “a computer….”Sadly, it didn’t work out. I spent more time fighting my iPad than loving it, and when push came to shove, it was just too difficult to get things done as quickly and efficiently as I do on my Mac. Some of it is muscle memory, of course, but there are still fundamental issues with the iPad that prevent it from being the work-first device Apple wants it to be. So I’m giving it up – not terribly surprised as they’re very different use cases
Why older people really avoid technology.| Slate – According to the Pew Research Center, 73 percent of people over 65 in the U.S. use the internet, up from 14 percent in 2000. The older the person, the less likely she is to embrace the internet, social media, or smartphones, but those who have adopted these technologies use them a lot and learn new skills to do so. Seniors are the fastest growing online demographic, though some remain holdouts. In many of those cases, the real barrier to entry isn’t technological—it’s personal – more on old people’s of technology
China will punish Britain for defying its will. We need allies to hold the line | The Guardian – whilst the historical facts in the op-ed are all true, what’s more interesting is the media tone against all aspects of UK society against China now. This indicates a failure in Chinese elite-focused influence campaigns in the UK to deliver soft power. What is more concerning is the lessons that China might take away from these defeats, will they double down on ‘victimhood’ and aggression, or will they try and broaden their ‘base’ of appeal
Understanding CCP Resilience: Surveying Chinese Public Opinion Through Time | Ash Center – since the start of the survey in 2003, Chinese citizen satisfaction with government has increased virtually across the board. From the impact of broad national policies to the conduct of local town officials, Chinese citizens rate the government as more capable and effective than ever before. Interestingly, more marginalized groups in poorer, inland regions are actually comparatively more likely to report increases in satisfaction. Second, the attitudes of Chinese citizens appear to respond (both positively and negatively) to real changes in their material well-being, which suggests that support could be undermined by the twin challenges of declining economic growth and a deteriorating natural environment. – Fascinating and mostly reassuring reading for the Chinese Communist Party
Why Consulum Isn’t Flinching About Promoting Hong Kong – good piece of analysis by Arun on Hong Kong’s selection of Consulum. Most of the budget is going into baseline mapping and research. That might come in haney for communications, or targeting extra-territorial prosecutions under the nascent National Security Law…
Vast majority of US research institute disclosure violations related to China | South China Morning Post – High profile cases include the June indictment of Charles Lieber, a former chair at Harvard University’s chemistry and chemical biology department who gave false statements regarding his involvement with the Thousand Talents programme to bring leading researchers to China. In May, Li Xiao-jiang, a former Emory University professor and participant in Thousand Talents, pled guilty to filing a false tax return that did not report foreign income from working overseas at Chinese universities. The Van Andel Research Institute in Michigan agreed last December to pay US$5.5 million to the US Department of Justice over allegations of not disclosing Chinese grants for two of its researchers. – The problem seems to be vain greedy senior academics who think they’re above it all
25 technologies that have come to prominence during the past quarter century and have changed the world. CNET came up with their own list. That inspired me to take a run at it and make my own list of 25 technologies.
SMS and instant messaging
IoT (internet of things)
DOCSIS & DSL
VPN (virtual private network)
SaaS (Software as a Service)
VoIP (voice (and video) over IP)
Global navigation satellite systems
OSS (open source software)
XML (eXtensibleMarkup Language)
MPEG – (Moving Pictures Experts Group)
NFC – (near field communications)
2FA (2 factor authentication)
Looking over the list of things now, I can see that my ideas were about more foundational 25 technologies required to make the modern technology environment. I also have taken a more sanguine view on the 25 technologies.
Bitcoin and blockchain didn’t make the cut. Most of the applications that people like IBM look at call for a ‘private blockchain’, which negates the distributed ledger benefit. It can’t handle as many transactions as an Oracle database as fast. Digital currency maybe a thing and central banks have been actively thinking about it, but I am less convinced by cryptocurrencies. Secondly, crypto currencies are exceptionally energy inefficient; which is important in a world trying to move towards a low carbon economy.
With quantum computing it is just too early to tell. The technology is probably only where the digital computer was back in the 1940s. IBM have form in backing alternative forms of computing that haven’t panned out, like Josephson junctions, optical computing and gallium arsenide based computing. None of which have made it into mainstream computing.
Back in the 1980s progress was made at a furious rate on superconducting materials, with a future promise of room temperature superconductors at some point in the future. Although the research gave use some novel materials, it has mostly made a difference in heavy hospital based medical equipment sensors. Hence my hesitation to get excited about technologies still in their relative infancy.
Common items in the list of 25 technologies
Wi-Fi – like many technologies, Wi-Fi didn’t suddenly spring forth from the ether. It was the child of several developments over three decades. The name itself came about in 1999, created by branding agency Interbrand. It meant nothing in and of itself except as a pun on ‘hi-fi’. The name and logo were important at the time as they were signs of compatability. A laptop with wi-fi could log on and use a network with the right security details. This changed IT and buildings dramatically. Before Wi-Fi, you needed ethernet cable, a modem, modem cables and socket adaptors. And you’d still need your laptop power brick as battery life was a lot poorer back then. Wi-Fi was easy to install and changed spaces, at home, at work and in between. If you had internet at home before brandband you were tethered to the telephone port; or the modem tethered to the telephone port. The Internet was used in a fixed space. At work you were tied to your desk and forget about working in a coffee shop if you needed to log on. Even the term log on implies a time when going on the internet was an active thing to do. Wi-Fi redefined all that, you could work wherever you wanted to in the house. Connect whatever devices you wanted. I still use ethernet at home for my computer and Apple TV, but I don’t have to. My laptop switches on to the Wi-Fi network when I move away from my desk. Wi-Fi was also critically important for smartphones. Mobile networks are patchy, even more so indoors, but with smartphones came the ability to route their cellular calls over wi-fi. This was first of use to Blackberry users and is now an option to be turned on with most modern smartphones. Logging on no longer had to be an active state, we became always on, all the time. Along the way Wi-Fi had to see off competition from a European standard called HyperLAN2. I worked on promoting Ericsson’s home hubs for that, lovely product design but it was going nowhere.
Bluetooth – While the origins of Bluetooth owe a lot to a couple of Ericsson engineers in the late 1980s. Much of what we now think of Bluetooth is down to a partnership that Ericsson and IBM did in 1997. They looked to incorporate a short link wireless connection between a laptop and a cellular phone. The cellular phone would then be used as a modem for basic email. At the time, the other options were a cable, or IrDA – an infra red connection. IrDA was supposed to have a one metre point-to-point connection. I found in practice that you had to to a third of that distance most of the time. This limitation at least made it secure. Bluetooth eventually made it to phones, laptops and headsets during the dot.com boom. A key driver in this was the more compact nature of lithium ion batteries. People found it disconcerting someone would be next to them apparently talking to no one. So Bluetooth headsets didn’t take off really well until people stopped using voice on phones so much. I was fortunate to go to the US on a business trip in 2006 and picked up a Jawbone headset. This was a major improvement in noise reduction and call quality, but I only ever used for Skype calls at home as I didn’t want to look like a doochebag boiler-room sales professional.
What’s amazing now is the sheer ubquity of Bluetooth. Industrial computing networks, medical technology, consumer electronics, gaming and electronic fences.
Social networking – social networking as a concept had existed for as long as consumers had gone online. There was the bulletin board culture, forums, services that helped you build your own sites. Chat rooms kind of served the same role that Twitter hashtags do. 10 years ago, social networking was a place of interesting experiments. Localised solutions for different markets; Japan and Korea were way out in front doing mobile social. Mass adoption changed things. Now social is engrained in the fabric of society, like a bunion. What we didn’t get was the digital utopian dream of a harmonious global village, but the same grubby aspects of society accelerated through using a digital domain. The truth is no longer a universal concept.
Apps – apps or more accurately an online app store and signed apps have changed computing. The app store first appeared in the early 1990s on NeXT computers. It was designed to manage intellectual property rights on digital media and software. The app store built on Unix-like system tools called a package manager. Palmix was an Indian web based app store aimed at PDA users. A year later NTT DoCoMo launched i-mode an online integrated app store for mobile phones. Vodafone, KPN and Nokia followed with stores soon after. Handango released the first on device store similar to the Apple App Store experience now.
Apple quickly realised that the app store was a winner and put it front and centre of its marketing.
RFID – it was originally used to track boxes in a warehouse and containers in a port. Technology brought the cost down so that it could track most items on a shop, or books in a library. Security guards walking a beat could tap and go at checkpoints and so could credit card payments. Pet could be returned to their owners thanks to an RFID pellet injected below the skin. In a secure lab that I worked in, it took a certain knack to swipe your card through the magnetic stripe reader and open the door. With RFID, it would be tap and go. In a post-9/11 world RFID tags went into every passport, changing immigration experience of air travel forever.
On a more prosaic level it sparked off several stored value transport cards including Oystercards in London and Octopus in Hong Kong. On average, they still get you through the turnstile faster than a phone app and NFC.
The rest of the 25 technologies
SMS and instant messaging – the UK and US developed in very different ways during the late 1990s and into the 2000s. Thanks to the EU spending so much research and development money on getting second generation networks up and running. Meanwhile over the US there was a plethora of cellular network standards and mobile roaming a nightmare. Instead the US established an internet culture earlier. Free local calling made dial up internet popular. This meant that they developed an instant messaging culture, whilst Europe saw a similar surge around SMS messaging. Both provided training wheels for adoption of our current mobile messaging culture. SMS is still used as a lingua franca for smartphone messaging, by everyone from Amazon to airlines. Like email, tales of its demise are premature.
Mobile broadband – GSM or 2G democratised mobile phone usage, but it was limited by data bandwidth and data latency. Whilst it was rated as being similar to a dial-up modem it often felt way slower. It was only 2.5G (EDGE or EGPRS), 3 and 4G that made possible what we now take for granted as a mobile experience. With 2G, getting anything done took a real effort. Downloading text emails were painfully slow. And data was expensive. Mobile connections were worthwhile for specialist applications like news and sports photographers needing to get images as fast as possible for sale to picture desks. 3G promised video calls and TikTok-esque sports highlights. The reality was passible email and access to maps. It was around about this time that I no longer carried an A-to-Z atlas of London with me everywhere. You couldn’t have Instagram, WhatsApp, Google Maps, Siri or the weather without mobile broadband. These not only empowered services like downloads, streaming and video, but changed our relationship with the internet. Our relationship with bandwidth and real terms price drops were responsible for our always-on life as much as WhatsApp and Skype.
Voice recognition – as with many of our 25 technologies, voice recognition as we understand it now started with work done at Bell Labs. Back in the early 1950s, they managed to train a system to recognise a single voice dictating digits. From there voice recognition evolved in fits and starts. This innovation was predominantly driven by the telephone companies and the defence industry. 1990 was a pivotal year. Dragon Dictate – a personal computer based system was launched. AT&T deployed the Voice Recognition Call Processing service. AT&T service allowed calls to be routed without the involvement of a receptionist. This is usually the first line of a call centre experience, or when phone banking is used to validate online banking payments.
It has become more important as smartphone interfaces have hidden the number pad on calls. Voice has also been an area where phone interfaces and home devices have tried to tap into. And for many they have worked reasonably well. I have personally found that the results have been more inconsistent for me. My Ericsson T39 from 2001 was able to recognise ‘Call <insert name>’ consistently; associating the name with a person in my speed dial list. Something that Siri struggles to do now. Siri manages to play me the headlines from the BBC and Google doesn’t seem to understand me at all.
The benefits of speech recognition moves forwards in fits and starts. The UK may prove trickier due to the relative volume of accents compared to the size of the population. And then you have people like me with an accent that has changed over time as I have moved around. Unconsciously adapting to my environment and losing some of the edges of my North of England and Irish upbringing.
Search – like most people who have been using the internet since the mid-1990s, my experience was divided not by before and after Facebook. But before and after Google. Originally the web was so small that the original search engines worked remarkably well. I remember using them as part of my research process during my degree. As the internet grew the original search engines like Hotbot, AltaVista and Excite struggled to keep up. On to the scene came Google.
Google changed the way that we found things on the web. Concepts like web rings and directories are now ancient history. Our relationship with the web was mediated through its search box and it became our gateway to the web. Search also changed our relationships with our devices. It inspired journaled index of computer drives as consumers expected answers to finding items on their computer with the same ease as the web. Search is now the primary way that I navigate my Mac and my iPhone. It is a design metaphor that will be with us for a long time.
VoIP – voice over Internet Protocol (VoIP) was first used in the early 1970s to pipe instructions into a flight simulator over the ARPANet. It really found its feet in 1991 with the first software programme allowing VoIP communications. The following Commuique was released which was like a Zoom analogue. As the commercial internet rolls out in the US, Israeli firm VocalTec releases its ‘Internet Phone’ application. Soon after the ITU looks at VoIP standards. The rise of the internet led to alternative telcos that routed voice minutes over data networks – a mix of old and new telecoms.
I started my agency career working on one such alternative telco that used technology from Israeli VoIP start-up deltathree. At this time, the price of voice calls declined precipitously; particularly for international calling at the expense of quality. The industry attracted numerous spivs. The SIP standard was developed as an analogue for SS7 in voice and video calls.
With 3G phones and a modicum of good interface design drove VoIP calls over services like Skype and Vonage. This was displaced in terms of popularity by a new generation of mobile first services like Viber, WhatsApp and FaceTime. Zoom built on this base for its conference call platform. In the meantime, telecoms providers have tried to reinvent themselves. Some with more success than others.
Global navigation satellite systems – The US highlighted the impact of GPS during the first Gulf War.
After the Gulf War, non-defence usage came into focus. Telematics and navigation. GPS also provided timing to a diverse range of technologies from mobile networks. to ATM machines. In the early 2000s. PDA manufacturers like Fujitsu manage to integrate GPS modules into their PDA (personal digital assistant) devices. Nokia’s N95 smartphone, was the first popular device with a built in GPS receiver and this spurred the adoption of maps on a smartphone.
Now the use cases are limitless as smartphone apps can tap into location data when a person is outside a building. The next step is accurate indoor location positioning – all be it, no longer relying on satellite signals.
OSS – Open Source Software (OSS) is pervasive in the modern day. This blog runs on OSS (Linux, Apache, MySQL and PHP). The Mac that I write this post on is based on OSS (Darwin, Mach microkernel, FreeBSD). The web browser is based on a branch of KDE Conqueror called WebKit and that’s the same with the iPhone and iPad as well. If you’re using an Android phone its based on Linux. Even smart home light bulbs run Linux.
The rise of OSS went hand-in-hand with the web. Widespread doption started in server software that worked with open standards. Pretty soon you saw attempts to put it elsewhere. Desktop Linux including Netbooks – lightweight low power laptops. Ideal for checking your email or surfing the web. At the same time Apple had transitioned from the ‘Classic’ MacOS to something based on NeXTSTEP – acquired with NeXT Computer. Motorola and other manufacturers put it into mobile phones – as forerunners of the modern smartphone. From there it went into Sony PlayStation 3 console. As globalisation drove electronics manufacturing to China; manufacturers of all kinds of gadgets saw the benefits of Linux – even if they didn’t honour the law and spirit of open source cough, cough Huawei…
Email – despite Facebook owning all our data, email is the key identifier. The identifier that you log into your Amazon account, log on to Netflix with and countless other services. Despite email being dead and countless other services being layered on top to replace it, its still very much alive. My own email account has selected correspondence that goes back to 2001.
Email marketing statistics are declining in effectiveness yet its still a very effective medium. Just look at businesses like ASOS.
Our relationship with email changed. When I left college, I had signed up for an online account with Yahoo! I could keep in touch with friends and apply for jobs. The email address went on my CV and I went to a cyber cafe Liverpool with a disc full of email messagess to send every Saturday. I usually had coffee and carrot cake with a friend whilst I sent it. We’d then go into the shopping district of central Liverpool to chat and do some window shopping.
Working in an office, I could check my personal email at lunch time. Home broadband meant that I could check my account at home. Move forward ten years and email is in the palm of our hands, everywhere we go. I managed to get email to work on a Nokia 6600. You can see a surge in Gmail accounts that coincides with the rise in popularity of smartphones.
MPEG – Motion Picture Experts Group is responsible for pretty much every form of audio and video format that we use today. Whilst the technology might come from a multitude of sources, MPEG set standards are invaluable for it. Whether its digital radio, online radio, digital physical media like Blu-Ray and DVD or streaming media MPEG has had an outsized influence. It also relates directly to voice and video communications codecs, hence their place in the 25 technologies. If you’ve done a FaceTime call, listened to Spotify or watched a movie you can thank MPEG.
NFC – Near-field communications offers a way of using devices as authentication. It has really come to its own in smartphones where they serve as contactless digital wallets, access passes and digital car keys. Admittedly mobile wallets have a poor experience and its frightening to think that you wouldn’t be able to get into your car because someone couldn’t be bothered to maintain the Android or iOS app. Yet whether we like it or not NFC has become part of our tech eco-system. I would have preferred if I didn’t have to put into this list of 25 technologies, but I had to acknowledge its impact.
2FA – over the past ten years, two factor authentication (2FA) has gone from being an enterprise level security tool to consumer grade security. The traditional RSA dongle with its constantly changing number codes was a status symbol of the corporate road warrior alongside Tumi luggage and a Blackberry. Now we get those numbers via a smartphone app or by SMS. This has happened as online identity theft and data breaches have become commonplace and massive databases of passwords have been cracked.
Strong cryptography – It’s hard to convey how pervasive strong cryptography has become. Up to a 1/4 of users online currently use a VPN application which encrypts their web traffic. Web connections between a site and a browser are now encrypted more often than not. If you’ve ever done online backing, or bought something online with your credit card you’re using strong cryptography. My laptop uses Apple’s FileVault to encrypt the drive completely. Messaging via iMessage, WhatsApp, Signal or Silent Phone all use strong cryptography. Back in the early 1990s, strong cryptography was seen as a weapon, it was limited in its export. I strongly recommend reading Steven Levy’s Crypto to find out how we got here. I remember when Lotus Notes came with weaker encryption outside the US during the dot com era. Now I am leery of using any communications platform that doesn’t have strong cryptography.
OCR – optical character recognition is technology that has been around for decades. In its modern sense, the start of it is around 1974 with entrepreneur Ray Kurzweil. Now its a foundational technology for many leading edge applications:
Interpreting the real world (billboards, road signs, automatic number plate readers)
Real time translation (using Google translate to read restaurant menus etc)
Digitisation of books and manuscripts (Google Books)
handwriting recognition and pen computing
Making digitised documents searchable
All of this helps technology to interact with the real world in near real time. You need it for many of the wide range of future technologies that are envisaged. The slow rise of a web-of-no-web where the real world is blended with the online world is possible because of multiple technologies from GPS and QRcodes to optical character recognition.
Machine learning – when people talk about artificial intelligence they usually mean machine learning. Google and other companies are applying techniques that were developed at the University of Toronto in the 1980s during an AI winter. The idea is that if you show a computer programme enough pictures with cats, it will recognise cat attributes as a pattern and recognise them in the future. Its a very particular skill which is the reason why machine learning has offered so much promise and let us down at the same time.
I talked about an AI winter. That’s a time when there was a dearth of spending in artificial intelligence research. We’ve had several cycles of massive government investment and withdrawal as AI historically failed to deliver.
So under the right circumstances, machine learning can count craters on lunar photography or likely cancerous tumours in X-ray imagery. Yet machine intelligence struggles to recognise what I ask. AI driven ad platforms get targeting hilariously wrong. It mirrors some of the fuzzy logic capabilities of Japanese consumer electronics: the auto focus camera, lifts that optimise for traffic flow in tall buildings or the microwave that knows how long to cook your food for. This was based off a mathematical paper published in 1965 by an academic at UC Berkeley.
Moore’s Law and the worry of digital disruption has pushed machine learning adoption, the results may disappoint; but realpolitik will keep it in play.
USB – Computing before USB was messy. There was a range of ports for different things. Connecting a printer, connecting a keyboard and connecting an external hard drive or CD ROM drive all required different sized cable connectors. When you were setting up a computer, it would be clearly labeled on the back of the machine what its function was. I had cables which had ideograms that were moulded on the top of them which came with the Macs that I owned.
CMOS sensors – CCD sensors had been invented over 50 years ago. They were well understood and had been incorporated in video cameras since at least the early 1980s. CCD sensors offered better quality, but had issues with lag. Techniques designed to deal with this helped the performance of CMOS sensors. CMOS sensors were invented by NASA’s Jet Propulson Lab building on work that Olympus did in the 1980s. First it went into mice, then into low end cameras. The technology got better all the time. Doing more in less space with less power. Eventually they went into webcams and cellphones. Nowadays, you’re only like to see CCDs in very particular use cases now. CMOS sensors are everywhere in modern life; even high end photography equipment like PhaseOne.
What would be in your 25 technologies, how would they differ from mine or CNet’s?
I guess where I should start this post in OSS is by going back. This time 20 years ago, we were in a time of economic irrational exuberance so large as to be like a fairy tale in comparison to Brexit and the coronavirus.
Everyone believed that the future was going to be rebuilding the catalogue shopping business online. Consumers would have a raft of choice.
Advertisers were going to swap print and TV advertising for banner ads. Something that looked like small advertisements on the pages of newspapers at the time. Because of this, online display advertising was over-priced and everyone was happy.
In order to do these businesses, you needed a lot of servers and a lot of software. If you had the money you bought really good software and servers from Silicon Valley. Companies like Sun Microsystems, Silicon Graphics or Digital Equipment Corporation. These all ran variants of the Unix operating system.
If you were less fortunate you might be running on an Intel server running Windows NT, anything by IBM or repurposing a Mac from the design studio. The Mac made a surprisingly robust server solution mainly because the computer was so ‘dumb’. There wasn’t a lot that hackers could do to it at the time.
People who were hackers in the truest sense realised that you didn’t have to pay for software to run on servers. If you knew where to go and had the right technical chops, you could have robust server software. You could end up paying good money to Microsoft and still need to use three times the amount of servers for a given load because Windows didn’t handle multiple threads as well. It couldn’t do as much ‘work’ as free software. You would get even more benefit if you were skilled enough to see how you could tweak it to meet your needs. Online communities also meant that you would find fellow travellers interested in similar tweaks and would collaborate with you.
A classic example of this would be Hotmail. Hotmail was founded on NetBSD servers and it took years for Microsoft to migrate away from it due to performance and scaling issues with Microsoft’s own software.
Yahoo! which used and contributed to various OSS projects including:
Debian Linux and later moved to an adapted version of Red Hat Linux
A peer of Yahoo!’s founders David Filo and Jerry Yang, decided to make hacking together servers and web services easier for businesses and technologists. The founder was called Larry Augustin and the company he founded was VA Linux. VA Linux built workstations and servers for websites. VA Linux is now most famous for the largest opening day price increase on the NASDAQ; but they made seem really great computers.
For smaller businesses, a small start-up called Cobalt Networks came up with a relatively friendly server that could sit in the corner of an office called the Qube. This was popular in a number design offices as a file server and also ran numerous websites. As well as the cute form-factor, it made OSS more approachable for a lot of businesses and changed expectations about IT complexity.
I was working on a mix of telecoms, enterprise and consumer technology clients. One of my clients . By the time I was working with VA Linux in April 2000, open source software (OSS) was a hot ticket. And both Cobalt Networks and VA Linux were at the forefront.
At this time OSS, in particular the Linux operating system was endorsed by IBM with a $1 billion investment in the community. This helped adoption by other large business technology companies including Oracle, SAP and Sun Microsystems.
Suddenly it was OSS everywhere. My client Palm was trying to move its photo-smartphone operating system to Linux underpinnings.
Where was Microsoft in all this?
Its hard to explain to someone under 30 how dominant Microsoft was a business at the time. They were steadily working towards a goal outlined by Bill Gates and Paul Allen in the mid-1970s
A computer on every desk, and in every home, running Microsoft software.
Paul Allen and Bill Gates, 1974 – 1975
Bill Gates wasn’t a cuddly billionaire who wanted to give the world toilets, but a dodgy looking technocrat who made Mark Zuckerberg seem human.
Microsoft had won the PC industry and was looking to extend itself into every aspect of business and home life. Microsoft injected investment into Apple at a time when the company was days away from bankruptcy. This made sense for a number of reasons:
The Apple Microsoft Office business was worth more than the investment into Apple
The deal allowed Microsoft to settle a number of patent disputes
It was a cheap distribution deal for the Microsoft Internet Explorer browser
The disappearance of Apple would have had serious issues in terms of antitrust regulation in the US into Microsoft’s core Windows business.
They’ve done a great job. They’re a company that’s done a great job. If you go back to 1997, when Steve came back, when they were almost bankrupt, we made an investment in Apple as part of settling a lawsuit. We, Microsoft made an investment. In a way, you could say it might have been the craziest thing we ever did. But, you know, they’ve taken the foundation of great innovation, some cash, and they’ve turned it into the most valuable company in the world.
Back then Bill Gates was the Mark Zuckerberg or the Sergei Brin of his day and even he almost missed the importance of the world wide web and the internet. Gates was paranoid about the next thing coming along and sweeping all his success away.
The internet represented one such threat.
Gates is as fearful as he is feared, and these days he worries most about the Internet, Usenetand the World Wide Web, which threaten his software monopoly by shifting the nexus of control from stand-alone computers to the network that connects them. The Internet, by design, has no central operating system that Microsoft or anybody else can patent and license. And its libertarian culture is devoted to open—that is to say, nonproprietary—standards, none of which were set by Microsoft. Gates moved quickly this year to embrace the Net, although it sometimes seemed he was trying to wrap Microsoft’s long arms around it.
Headliners: Bill Gates. – Time magazine. December 25, 1995
OSS represented a second such threat. Microsoft’s sales of enterprise software for businesses and other organisations was a high margin business. OSS was a threat to that business. Back in 2001, I started working with colleagues at an agency who were asked to deposition OSS products and the the underlying legal agreement (the GPL).
I was asked by my colleagues to write a briefing document of what OSS actually meant. It didn’t g0 down that well as it outlined the challenge of assailing an idea and a committed community. That didn’t stop our client Microsoft trying, mostly at the C-suite and policy level.