中国 | china | 중국 初 | hygiene | 기본 市场营销 | marketing | 마케팅 法 | legal | 법률학 豪华 | luxury | 사치 道德 | ethics | 윤리학 铭记 | branding | 브랜드 마케팅

ICYMI | 万一你错过了| 당신이 그것을 놓친 경우에 대비해서

Reading Time: 2 minutes

Inside China’s booming streetwear scene – Inkstone – great video on China’s booming streetwear scene that’s morphing into someithing very different

Tesco Is Said to Work With Israel’s Trigo on Cashierless Stores – Bloomberg – if Chinese cashier less stores experience is anything to go by, this might not be a good idea

‘Adapt or die’ – Martin Sorrell’s message to ‘Pavlovian’ ad industry holding companies – Mumbrella AsiaS4 Capital’s low overheads and a cheaper wage bill due to the average employee age being 25 at Mightyhive – the programmatic firm – and 33 at MediaMonks, the production house, meant it could deliver greater bang for the buck than the networks – so its not a smart marketing play but a manpower cost play? We’re better run because we employ cheaper staff? Sorrell gets made to look like a chump in this article; I’d also suggest that he does his homework looking at effectiveness and creativity more closely

Opinion | A Major Police Body Cam Company Just Banned Facial Recognition – The New York Times – interesting move by Axon. The US seems to be doing to facial recognition what the EU did to online data with GDPR

FCB parts with Nivea amid rising tensions, including allegations of homophobic remark | AdAgeclient reported said ‘we don’t do gay’ on agency call. That’s being leaked from FCB staff or freelancers

Crazy/Genius: Are Influencers Frauds or the Future? – The Atlantic – the dystopian age of whuffie capitalism

Nike Withdraws Products After Brand Partner Vexed China for Supporting HK | Jing Daily – Nike and the bullshit of brand purpose, especially when you contrast this to the Colin Kapernick campaign. When sales are lacklustre principles go to shit

Huawei Personnel Worked With China Military on Research Projects – Bloomberg – looks like a mix of internal security work (analysing emotions in online video content, and external security on collecting and analysing satellite images and where 2.0 data. One also has to remember that Qualcomm has got a heavy national security background in the US. Given the current situation this news couldn’t have landed at a worse time for Huawei.

Naomi Wu has an interesting discussion on professionalism versus engagement to maximise pay off on video. You need to have 2 million+ viewers to make the transition from 1080P to 4K worthwhile

Carrefour sells 80% of China grocery business — Quartz – surprised they didn’t use China to jump start experience on e-commerce so they could take Amazon on in the home market. Talk about a missed opportunity

China’s millennials are mourning the end of an era in online hook-up culture | Quartz – really interesting, given how early marketers like China Merchants Bank used drift bottle for its CSR programme. Its also unsurprising given China’s tightening grip on media distribution

中国 | china | 중국 传播媒体 | media | 미디어 初 | hygiene | 기본 媒体与艺术 | culture | 미디어와 예술 市场营销 | marketing | 마케팅 铭记 | branding | 브랜드 마케팅 香港 | hong kong | 홍콩

Five for Friday | 五日(星期五) | 금요일에 다섯 가지

Reading Time: 3 minutes

BMW NEXTGen event included a concept car the BMW Vision M Next. What I found most interesting about this is how BMW whilst looking forward with the i8 and the M Next; is still stuck with designs resembling the Giorgetto Giugiaro designed M1(E26) of the late 1970s. Don’t get me wrong, when I was a pre-teen my ideal car would have looked like the BASF sponsored M1 track car with the spiral paint work.

BMW M1 écurie BASF série PROCAR 1980

Here’s what the M Next looks like (© Copyright BMW AG, München, Deutschland.)

BMW M Next courtesy of BMW

Which raise an interesting question. From a branding perspective does iconic legacy design make it harder to draw a line under one technology as you transition to another? We have various bias’ in our expectations, some of which BMW have tried to challenge with the sonic experience in their cars. I’d argue that they need to think about this outside the vehicles as well. From a safety perspective and because part of driving a BMW is being ‘seen’ to drive the marque.

I think that there’s still work to be done by BMW and other manufacturers on getting their arms about the future of performance from a brand perspective, for a post-ICE (internal combustion engine) age.

Abacus (a tech media publication from the South China Morning Post) has channeled the Pixel Boys to come up with a way of trying to make the Chinese tech sector make sense to foreigners. China Tech City | Abacus is well worth checking out.

In an era when there is a chance that Jeremy Corbin could be a prime minster in waiting should a general election come along, And speak with people who profess to be MacBook totting communists. I am surprised that Marxman haven’t seen a resurgence in popularity. I randomly came across this great interview of them by a French TV programme around about the time their first album broke.

Hong Kong’s leaderless movement against the Chinese extradition law (or their CIA paymasters if you believe the Chinese government) have been doing some really nice creative to rally internal and international audiences to their cause. There were print ads that ran in the newspapers of many G20 countries and video content. Taking the politics to one side for a moment, just look at the craft in this video. At the time I have written this has been dubbed into:

  • Taiwanese variant of Chinese
  • Dutch
  • English
  • French
  • German
  • Bahasa Indonesia
  • Italian
  • Japanese
  • Nepali
  • Norwegian
  • Spanish
  • Swedish
  • Tagalog

It makes Led By Donkeys look a poor effort in comparison.

Bubble tea shops are opening around London outside of the usual China town locations. It’s success is in a sharp contrast to the likes of Jamies and Patisserie Valerie chains recent closures. Bubble tea actually came out of Taiwan in the late 1980s and London has been way behind in adopting the drink. Asian Boss tracked down the Taiwanese inventor of bubble tea Lin Hsiu Hui (of Chun Shui Tang) and the interview is great.

中国 | china | 중국 初 | hygiene | 기본 小工具 | gadget | 가제트 工艺学 | technology | 기술 消费者行为 | consumer behaviour | 소비자 행동 豪华 | luxury | 사치

ICYMI | 万一你错过了| 당신이 그것을 놓친 경우에 대비해서

Reading Time: 2 minutes

Flickr best social network experience going / Boing Boing – this, but I am not blind to the communities flaws

An Oral History of Oakleys, the Most Badass Sunglasses of the 1990s | MEL Magazine – or how Luxottica made a great brand merely good

The Ad Contrarian: The Stupidity Of Ignoring Older People | Ad Contrarian – interesting, it used to be that half the lifetime spend was done before the age of 35. Given that most marketing is short term programmes marketing to older people as well makes sense

China Counterfeiters’ Hot Product in 2019? Peppa Pig Couture | Jing Daily – interesting China’s fake clothing people have been cranking out snide Peppa Pig wear; including dreaming up Burberry, Chanel, Louis Vuitton, Off-White and Givenchy collaborations that haven’t happened! It’s wonderful and subversive at the same time

They welcomed a robot into their family, now they’re mourning its death – The VergeWilliams understands that companies have bottom lines and that gadgets come and go, but Jibo was also designed to appeal to children, and those kids are now learning what it means to own a robot and have no control over its fate – pretty dark stuff. It sounds like the product succeeded with customers but was too pricey for what was required – A couple of things here; it wasn’t that long ago that we thought Japanese people were odd for having Shinto funeral ceremonies for their dead Aibos. Now we see similar behaviour playing out for Jibo. Secondly, unlike the first Aibo, Jibo is essentially a cloud personality, which begs the question when’s the move towards device based AI etc coming back as seeing your kids cry is too much?

Dolce & Gabbana’s Expanded Sizing “Proves They’re Really about Selling Clothing,” Not Just Leveraging it — The Fashion LawDolce & Gabbana has announced that it will increase its sizing to include garments that will range up to size 54 in Italy, the approximate equivalent of a stateside size 18? You bet it is. The move by the Milan-based brand to extend its sizing – which went into force with its currently available pre-fall collection – “makes it one of the most inclusive designer brands for women,” according to The Independent’s Olivia Petter, a far cry from most high fashion brands, which Fashionista’s deputy editor Tyler McCall says “stop much closer to a size 10 [or] below that even.” – I think its a smart move given their problems in China

The crisis in creative effectiveness | WARCThere has been a serious declining trend in the effectiveness of creatively awarded campaigns over the last ten years. The most recent IPA/WARC Rankings data, explored in the new Crisis of Creative Effectiveness report, confirms this continuing decline; creatively awarded campaigns are now less effective than they have ever been in the entire 24-year run of data and are now no more effective than non-awarded campaigns. We have arrived in an era where award-winning creativity typically brings little or no effectiveness advantage.

Top 1000 Brands | Intelligence | Campaign Asia – for China

Study Shows Big Rise in Teen Vaping This Year – The New York Times and Juul faces House investigation over teen e-cigarette use – this is going to get regulated sooner rather than later and the whole Philip Morris International ‘dialogue’ campaign is going to leave some creative agencies holding the reputation equivalent of a live hand grenade