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ICYMI | 万一你错过了| 당신이 그것을 놓친 경우에 대비해서

Reading Time: 3 minutes

Consumers don’t believe use of personal data leads to more relevant ads, report finds | Campaign AsiaThe report also found that consumers still trust TV ads over their digital counterparts. On average, consumers are twice as likely to say TV ads provide a more positive impression of brands than common digital formats. The top concern about digital platforms amongst those polled was fake news on social media (53 percent), followed by cyberbullying, online predators, child endangerment online and children’s data privacy. “While consumers embrace the technology, there remains a multitude of concerns regarding advertising on the technology. These concerns are a significant reason why TV actually still remains the medium most likely to provide a positive impression of brands,” Juhl said. – So why would you recommend digital for brand building activity??? Supports Gartner’s position that businesses will move away from personal data. More on personal data targeted online ads and ad blocking here.

Street Media
Television via Flickr account Naked Faris

People call for boycott of filmmaker Sam Morales after alleged catfishing of trans woman | Rappler – interesting online scandal in the Philippines at the moment with apparent complex catfishing of gay men and trans-women

Facebook eyes multibillion-dollar stake in Reliance Jio | Financial Times – if the board game Risk was about global telecoms infrastructure instead of military conquest, the truism ‘never fight a land war in Asia’ would change to ‘never buy a carrier in India’. I can’t see how Facebook is going to do any better with its holding than Vodafone etc

Singtel-backed OTT service Hooq enters liquidation | Advertising | Campaign Asia“Global and local content providers are increasingly going direct, the cost of content remains high, and emerging-market consumers’ willingness to pay has increased only gradually amid an increasing array of choices,” a Singtel statement said. “Because of these changes, a viable business model for an independent, OTT distribution platform has become increasingly challenged. As a result, HOOQ has not been able to grow sufficiently to provide sustainable returns nor cover escalating content costs and the continuous operating costs of an independent OTT distribution platform.” – it will be interesting to see how people like MUBI and NowTV do moving forwards

Recession pushes Hong Kong shoppers to sell their luxury goods | Financial Times – interesting article however the speculation on mainland Chinese trading in secondhand luxury might be impeded a bit. A mix of fakes and and a desire for new things. They would need to have strong trustworthy authentication. And might want to vent that market abroad as well as Japanese players like Brand-Off have managed

Inside China’s controversial mission to reinvent the internet | Financial Times – this sounds like a right mess. We’ll soon have a splinternet

How to Beat Science and Influence People: Policymakers and Propaganda in Epistemic Networks | The British Journal for the Philosophy of Science | Oxford Academicweak or subtle interventions are often most effective for the would-be propagandist. In particular, outright scientific fraud—intentional publication of incorrect, fabricated, or purposely misleading results—is not only unnecessary to influence public opinion on topics of scientific inquiry, it is also riskier and often less effective than other forms of manipulation. Biased production, which does not involve fabricating results, is a successful strategy for misleading the public. And in many cases, biased production is itself less effective than selective sharing – HT Ian Wood

What Does the Symmetry of Your Logo Say About Your Brand? – asymmetric conveys excitement. I was left with so many questions, like what about rotational symmetry in a logo?

Madison Avenue Insights | The Next Big Thing in Media & Advertising: Simplification – great read by Michael Farmer, but will they look with a clear eye at the current digital marketing being done from a brand marketing perspective?

“Krisenmarketing”: Warum Werbungtreibende nun ihre Etats nicht einfrieren sollten › Meedia – yes its in German but it comes out fine in Google Translate: Financial, insurance or telecommunications companies in particular should instead rely on customer-centered communication and pick people up instead. They would have to show existing customers that they are there for them during the crisis and offer solutions. For example, Deutsche Telekom is doing exemplary with its campaign “We connect Germany” and the specific services. Banks could also help with liquidity shortages.

London has the highest productivity levels in UK PwC – without productivity improvements levelling up isn’t going to work. Interesting that London performed this high, yet was lower on females in employment with a higher female unemployment rate

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ICYMI | 万一你错过了| 당신이 그것을 놓친 경우에 대비해서

Reading Time: 2 minutes

Facebook executives ‘knew for years’ about misleading ad metric | Financial TimesThe lawsuit claims that Facebook represents the potential reach metric as a measure of how many people a given marketer could reach with an advertisement. However, it actually indicates the total number of accounts that the marketer could reach — a figure that could include fake and duplicated accounts, according to the allegations. – Facebook’s misleading ad metric isn’t news in its own right. What’s interesting is that the FT article goes on to claim that potential audience size in some states were bigger than publicly available data and seemed nonsensical in comparison to say census data

UK lays out plans for legal e-scooters, medical drones and more transportation innovation in test cities | TechCrunch – if electric scooters is going to be anything like what I saw in Paris, it’ll be carnage

Xenophobia amid the coronavirus pandemic is hurting Chinese immigrant neighborhoods – Voxanti-Asian xenophobia and racism have become a bigger issue around the world as a result of Covid-19. As Nylah Burton reported for Vox, in major cities like Los Angeles, Seattle, and Toronto, East Asians have been targeted — from racist comments made by TSA agents to verbal street harassment. Meanwhile, Chinese restaurants across the globe say they are struggling for business because of widespread misconceptions about the “cleanliness” of their food – exceptionally dark reading

Time Out rebrands to Time In as coronavirus ‘social distancing’ takes effect | The Drum – circumstance encouraged Time Out to rebrand, but the strong equity they have in their brand allowed them do so successfully, like Pizza Hut’s Pasta Hut or the Google Doodle

Madison Avenue Insights | Creative agencies: winning the battle but losing the warCreative agencies have mastered the requirements of integrated campaigns, from TV to online video, websites, Facebook, Instagram, ad banners and e-mail marketing. It’s a pity, then, that this victory is being undermined by agency price-cutting strategies that leave agencies understaffed and underpaid. Senior agency executives need to create winning business practices – they’re losing the business war. – great read by Michael Farmer. I suspect the piece that’s missing is the devastation wrought by procurement

Russian influence operations using netizens in Ghana to target African Americans – GrapfikaThe operation used authentic activists and users, fronted by an ostensible human rights NGO, to covertly propagate an influence campaign. It is not the first time such an attempt has been made, but the tactic is of concern. The unwitting individuals co-opted into the operation bear the risk of reputational or legal jeopardy; indeed, CNN reported that the Ghanaian operation was raided by law enforcement as a result of their online activities. For the human rights community, the risk is that genuine NGOs may be misidentified as being involved in influence operations by accident or malice, and there is also the danger of tarnishing the reputation of important work and organizations across the field – its a fascinating read – a mix of information ops, subterfuge and offshoring. The west African link is interesting

The Public Interest and Personal Privacy in a Time of Crisis (Part II) – Google Docs – part two of an essay by a Chinese academic- l linked to part one in this post

Between Privacy and Convenience: Facial Recognition Technology in the Eyes of Citizens in China, Germany, the UK and the US by Genia Kostka, Léa Steinacker, Miriam Meckel :: SSRN 

Lao Dongyan, “Artificial Intelligence” – Reading the China Dream – piece on biometric recognition

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ICYMI | 万一你错过了| 당신이 그것을 놓친 경우에 대비해서

Reading Time: 2 minutes

Chinese attitudes to immigration. Some really interesting interviews done by Inkstone. Inkstone is part of South China Morning Post. Whilst the attitudes seem shocking, you do see them mirrored in other monocultural countries.

Marketing in times of upheaval | LinkedIn – cites Beeston’s Law and then fulfils it

The 1970 Osaka Expo: Looking back at the past to gauge where Japan sits in the present | The Japan Times – some of these pictures are fascinating

SMS In Emergency Situations: SF COVID19 Updates Via SMS | Forrester Research – mature platforms work well

Coronavirus Is A Headwind For Search Advertising, But The Outlook Remains Promising – not a terribly surprising analysis given Baidu’s recent financial performance in the Chinese New Year period

Innovation of the Day | Heineken – alcohol free beer aimed at drivers without running the risk of drunk driving

Augmented-Reality Startup Magic Leap Is Said to Weigh a Sale – Bloomberg – interesting that Johnson & Johnson are mulling an investment in Magic Leap

Introducing Fluent Devices – System1 Group – is it fashion or is it a lack of effectiveness?

cyberpunk « Adafruit Industries – Makers, hackers, artists, designers and engineers! – great series of posts on cyberpunk and its impact on culture

Innovation of the Day | Time – letting exhiibition attendees get some sense of the experience involved in the 1963 civil rights march on Washington DC and experience Martin Luther King Jr’s ‘I have a dream speech’. VR’s real power to engage audiences is emotional experiences rather than storytelling in the way that we usually understand it

Persona Spotlight: Generation X – GlobalWebIndexWhile younger audiences are actively trying to regulate their digital activity – nearly 3 in 10 millennials and Gen Zs track their screen time each month – only 1 in 5 Gen Xers have done the same. Another possible reason is that, compared to Gen X, younger age groups are now using social media more passively. When on these sites, 4 in 10 Gen Zs fill up their spare time or search for funny content, while Gen Xers still flock to their social accounts with a greater emphasis on socializing. – this bit feels like they’re throwing hypotheses against the wall, planners pick your favourite

In February Smartphone sales in China Crashed more than 50% – Patently Apple – not terribly surprising, Apple’s increase in iPad sales probably didn’t compensate for the drop

The Public Interest and Personal Privacy in a Time of Crisis (Part I) – Google Docs – translation of a Chinese blog

Is busy the new stupid? – hustle porn etc.

SoftBank Vision Fund’s Rajeev Misra: 18 months will prove I’m right | CNBC – it will be interesting to see how this plays out

Measure your distinctive brand assets | Ehrensberg-Bass Institute for Marketing Science – well worth downloading and reading (PDF)

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ICYMI | 万一你错过了| 당신이 그것을 놓친 경우에 대비해서

Reading Time: 5 minutes

Mark Ritson: Coronavirus won’t hurt Corona, it will actually boost salesdifferentiation, particularly at the symbolic level, was overstated. Any evidence that people perceived Brand A as vastly different from Brand B could be largely explained by its size and prior purchase experiences. Purchase caused brand image, not vice versa. Ergo building a brand image was waste of marketing effort. The big job of brand was to create salience, so a brand came to mind in buying situations.

Pandemic brands – Wunderman Thompson Intelligence – nice counter-cyclical brand building and CSR during the corona virus outbreak

Terabytes Of Stolen Adult Content From OnlyFans Have LeakedThere are communities on Reddit and Telegram dedicated to cracking performers’ accounts and sharing the content without their consent. Many of those videos eventually make their way to various tube sites. A similarly large, though different, OnlyFans leak was posted last Saturday to forums dedicated to cracking and leaking pirated content – that is one of the bleakest things that I’ve read in a good while

Nando’s-inspired sex slang used by girls as young as 10 | Technology | The Guardian – you’ve got to wonder about what other level of monitoring and censorship is going on. I find this monitoring of kids distasteful.

Second-hand clothes sales: fashion forward | Financial Times – vintage all over again

porsche to print giant fingerprints of customers onto hood of 911 sport cars | Designboom – not sure I think its smart to post a copy of a biometric data on the bonnet of your car. These are the kind of people rich enough to personal safes and secure rooms with finger print locks. I’ve got visions of hackers working out how to take advantage of this

IBM and Microsoft sign Vatican pledge for ethical AI | Financial Timesthe pledge, called the “Rome Call for AI Ethics”, will be presented on Friday morning to Pope Francis by Brad Smith, the president of Microsoft, and John Kelly, IBM’s executive vice-president, as well as Vatican officials and Qu Dongyu, the Chinese director-general of the UN Food and Agriculture Organisation – so it wasn’t a Vatican driven initiative after all but a public affairs exercise

Baidu/tech groups: traffic warning | Financial TimesBut higher traffic does not equate to higher income for search platforms. The contrast is with gaming, where more time playing means surging in-game purchases. For Baidu, which makes about three-quarters of total revenue from advertising, that is bad news. Even before the outbreak, a slowdown in China had trimmed the advertising budgets of clients. Marketing campaigns have now been cut further. Cancelled events and concerts contribute to the malaise. Baidu’s biggest clients, which include online gaming companies, real estate developers and plastic surgery clinics, have little incentive to advertise. A surge in new sign-ups for online games means fewer game ads are needed. Demand for homes has plunged and some cities have banned home sales altogether. Plastic surgery clinics, a lucrative source of core ad revenues, are taking a hit.

Twitter is testing new ways to fight misinformation — including a community-based points system – sounds curiously like Cory Doctorow’s concept of whuffie

How to deliver the personalization consumers want while respecting the privacy they expect | Think with Google – I am not convinced by the focus on mass personalisation. What about brand, culture etc?

Ogilvy brings on global executive creative directors for Instagram | Campaign Asia – God help us

Volvo Trucks – The Tower By Forsman & Bodenfors, Sweden – THEINSPIRATION.COM – interesting that they got the head of their business directly involved

Did America Forget How to Make the H-Bomb? – Mother Jones – and things are probably worse with processes reliant on electronic records

Chinese navy accused of using laser on US military aircraft | Financial Times – This reads like something from a William Gibson novel

Otl Aicher: The Olympic Designer Who Shaped Your Journey To The Toilet – FlashbakLike a paperclip, we don’t think of Aicher’s pictograms as designed objects per se, but rather as the objects themselves. The chairs we own are someone’s take on a chair. That’s not the case with the average, everyday paperclip. It is what it is, a paperclip. That’s it. Objects at this level of comprehension are simply there. They feel as though they have always been there, and did so from the moment they were presented to the masses. In every country, in every city, they are simply there. In the case of Aicher’s icons they’ve become shorthand that everyone can understand, a set of simple shapes that successfully tells us where to go when we need to use a bathroom. – pretty much sums it up

Google tops Facebook, Instagram in e-commerce activity, study finds | Mobile Marketer – context wins, but guessing that this may vary by category

LinkedIn | Balenciaga Summer 2020 collection video – Jay Owens – This is a genius bit of media buying for a collection themed around power and power dressing. The catwalk show saw private equity associates, architects & engineers stalk an EU-blue stage set like a parliamentary building. Advertising on LinkedIn now is just 👌– nails context

Featured Customer – Oscar the Grouch – Squarespace – I used to hate writing case studies for technology companies at the start of my career, but I do like this one that Squarespace did for Oscar the Grouch

How Japan’s family businesses use sons-in-law to bring in new blood | Financial TimesFor hundreds of years, owners of Japanese companies have been adopting their sons-in-law as a way to recruit talent — a practice known as mukoyoshi — giving rise to the saying “You can’t choose your sons, but you can choose your sons-in-law”. The histories of zaibatsu (conglomerate) families such as Sumitomo, Mitsui and Iwasaki (of the Mitsubishi group) are studded with adopted relatives and sons-in-law

The Sun posts £68m loss as it pays out £27m in legal costs over phone-hacking scandalHowever, revenue at News Group Newspapers for the 52 weeks ending 30 June 2019 were up, with total turnover growing to £420m in 2019 from £401.4m in 2018. Circulation of The Sun was down to 1.38 million last year from 1.51 million in 2018, and fell to 1.16 million from 1.28 million for The Sun on Sunday. – so despite revenue increasing losses were up. You also have to wonder how sustainable revenue increases can be with a declining audience

Smartphone startups take on Google, Apple and put privacy first | DW – I just can’t see these taking off. Interesting data on Google and consumer attitudes

How Adidas is using WhatsApp as a direct marketing channel – DigidayThe most recent example of the strategy was the “100% Unfair Predator” campaign. Earlier this month, Adidas opened up a hotline on WhatsApp for people in need of a footballer to cover for unreliable teammates on their team. Adidas-sponsored players were made available for games last week once fans had shared some basic information with the hotline such as the game they need the player for. The company’s marketers would notify fans on the morning of their game if their request was successful. The rented players turned up dressed in Adidas’ new Predator20 Mutator footwear. “We know our audience use it to share fixture info, team selection — and team-mates messaging to find last-minute replacements,” said Coveney. “WhatsApp was perfect for the more functional elements of the ‘Rent-a-Pred’ hotline as it allowed consumers to share private information one-to-one with us for review, before being allocated a Predator player near them.”

Unilever kicks off strategic review of personal-care brands | Campaign Live – this could get interesting

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ICYMI | 万一你错过了| 당신이 그것을 놓친 경우에 대비해서

Reading Time: 2 minutes

Tablet demand in China gaining momentum from epidemic | DigiTimes – compared to global demand drop of 20% predicted for tablet computers. This is a fascinating change. Any explanation of this tablet demand is just a hypothesis. My own guess is . More tablet computer related posts here.

Great mix by Andy Weatherall. It is interesting that for a considerable amount of time there was destination radio and a loyal taping culture. Some cassette decks featured timers similar to a video recorder. People would set them up before they left. Prior to digital formats becoming commonplace, I remember die-hard fans using VHS Hi-Fi audio recording to capture these shows in as high a quality as possible. More listening material here.

Targeting v context | Campaign Live – really interesting article by Dave Trott. I’d argue (like Dave has) targeting and context together is what matters, rather than targeting or context.

Experts react to Google’s Brexit-driven decision to move UK data to the US – Business Insider – also probably Google trying to avoid double-jeopardy between EU and UK law presented by UK consumers being out of the EU

Victoria's Secret
Victoria’s Secret by Eternity Portfolio

WSJ City | Victoria’s Secret goes private at $1.1 billion valuation – this is down from over $7 billion. This marks the end of an astonishing destruction of value. The company was also quick to get the power of online. Designers now think live-streaming their show is a matter of course. Back in 1999 I worked at an agency where we did their first live stream. They were also quick to get into e-commerce.

WSJ City | Grocers Wrest Control of Shelf Space From Struggling Food Giants – is this really news? Interesting that Clorox and General Mills are called out though

Hackers can trick a Tesla into accelerating by 50 miles per hour – MIT Technology Review – MobilEye complains that it would also fool the human eye, but most humans would at least question it. Artificial smarts isn’t intelligence

Banned recording reveals China ambassador threatened Faroese leader at secret meeting | Berlingske – the problem might not be Huawei but the Chinese government with Huawei just a conduit – but yeah