Reebok in crap-looking sneakers scandal

I love it when shoe companies experiment with edgy designs and new materials like New Balance’s past Super Team 33 efforts, but someone needs to give Reebok a slap over these efforts I saw in their Neal Street, Covent Garden shop based on the vintage Reebok Pump basketball design. I know that this is supposed […]

Things I learned on the Christmas break

I met with a number of people and observed a number of things during the Christmas break. On their own not enough for a blog post about them, but I thought there maybe something in putting them all together. According to an entrepreneur I met even targeted high circulation print coverage delivered little traffic to […]

Jargon Watch: Curb mining

Marketing agency Blu Dot teamed up with furniture designer Mono to start a word-of-mouth campaign through a ‘Real Good‘ experiment. They placed chairs around New York city, tracked them to their new homes when they were picked up and interviewed the new owners. This was to investigate the concept of curb mining (kerb mining in […]

Links of the day

Household PC use swells to 76% – Hong Kong has a home internet penetration of 73.3 per cent Whole Foods Launches Resolution Facebook Application – smart thinking which fits in with Whole Foods brand proposition really well. Video: SMCKL#2 Steve Rubel – Social Media Club * Kuala Lumpur – Rachel flagged up this video of […]

Amazon: Christmas, Kindle and hype

The tech headlines were dominated after Christmas day with tales of Amazon’s spectacular e-book success. The fact that Kindle e-books outsold paper ones during Christmas day was hailed as a landmark. You can find the press release here. However it doesn’t tell you how many books were actually sold on Christmas day. It maybe three […]