小工具 | gadget | 가제트 艺术与设计 | design | 예술과 디자인

The netbook is dead, long live the netbook

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FastCompany published a good analysis of the netbook phenomena where they argue that the netbook as a growth item is over and has now just become another class of PC. This makes sense and we have seen it with other devices in the past, such as the Palm PDA.

I think however that the netbook phenomena needs a deeper exploration as it has changed the way we look at technology. The concept of the netbook wasn’t new. Psion had a device in the market until 2003 called a netBook which was similar in specification and abilities to the modern netbook. Nokia has developed the n8XX series of Linux-based web tablets with a similar functionality to the phlanax of netbooks. Asian markets which have a long history of sub-notebooks, came out with devices based on the low-powered Transmeta Crusoe processors which echoed the uptake of Intel’s Atom processor.

The netbook phenomena allowed consumers a cost-effective way to sample a new form factor which Western audiences hadn’t considered before. Laptops had gone bigger and more powerful in a manner that was eerily reminiscent of cars manufactured by Detroit in the middle of the 20th century and the netBook is the VW Beetle. VW in itself didn’t crash the US car market, but it opened the door for later Japanese saloons that shared a similar scale and thriftiness. The netbook is dead, long live the netbook.

初 | hygiene | 기본

Links of the day

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Canon Electronics – PR fail

Unilever to Test Mobile Coupons –

Apple raises retail stakes against Microsoft • The Register

How People Share Online Video – eMarketer

Report: Server sales declined 24.5 percent in first quarter – – it isn’t all due to virtualisation either

Omniture Adds Facebook Data to Business Comparative Tools

Semantic technology gains publishing foothold | Digital Media – CNET News

Fitting the optimal level of openness to your business strategy | The Open Road – CNET News

Google adds new features for bloggers –

Time Warner splitting with AOL

Users Over 55 Quitting Facebook: The Baby Boom Times Over?

Rzostore – shoes and cool clothes

Sneak Peak: First Video Demo Of Siri Virtual Assistant

AT&T Moves Up Its LTE Rollout, Admits To Network Issues – some interesting materials on LTE

Why e-books aren’t cheaper

Cashing in: The 73 million people opting for mobile money – Networks – Breaking Business and Technology News at

Ovi Store’s debut marred by technical hitches – Rethink Wireless

Why Nokia’s Branded Handsets Flew in Brazil (and May Flop in the States)

The power of word of mouth / we are social

@ D7: Yahoo CEO Carol Bartz Tries Image Shift | – good PR interview preparation doesn’t make a business turnaround

The Inside Word: On the Web, ‘Streams’ Are Replacing ‘Pages’—Why We Should Care |

MediaShift . How Journalists Are Using Twitter in Australia | PBS – Twitter is being used by journalists to subvert PR machines and crowdsource information from their followers apparently.

Beet.TV: Nokia CEO: iPhone was a “Wake-up Call”

小工具 | gadget | 가제트 消费者行为 | consumer behaviour | 소비자 행동

iPhone does a Facebook

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I was reading the WSJ blogs and came across Andy Jordan’s article on ‘crap apps’ iPhone applications that are the code equivalent of the whoopee cushion or the paper hat that you get in a Christmas cracker. In ‘The Trucker Hats of iPhone Apps’, one of the people interviewed rationalises these applications as ‘…add users social credibility, useful at bars or social situations.

Another developer described the target demographic as ‘younger, “social” crowd and impulse buys‘. These applications aren’t universally appreciated and it wouldn’t help Apple’s cool branding if the iPhone becomes associated with jackasses.

Facebook has faced a similar dilemma with the variations on the poke application, zombies, vampires etc. Even in the UK, where consumers have drunk the Facebook kool-aid, I recently saw the results from a survey claiming that a third of UK respondents resented receiving invites on the social network. Facebook’s redesigns and process changes have partly been about reducing the impact of these applications.

Whilst we are not looking at a Burberry-esque brand meltdown, a Nokia is starting to look the smarter choice.