Reading Time: 3 minutes In part two, I looked at measurement and goals. In this section I am looking at Situation – this is where PR Smith grouped what Wadds called ‘Publics or Audience’, ‘Research’ and ‘Insights’. Who are the stakeholders that PR is trying to influence in order to meet its objectives? What data is there to draw upon?… Continue reading Is your PR plan good enough (part three)?
Reading Time: < 1 minute Huawei AppStore and Huawei Video Service heading to Europe in 2018 – Gizchina.com – interesting move challenging Google Apple should shrink its finance arm before it goes bananas – The Economist – the risks associated with Apple’s cash mountain LG K7i (LGX230I) – Smartphone With Mosquito Away Technology | LG India – if this wasn’t… Continue reading ICYMI | 万一你错过了| 당신이 그것을 놓친 경우
Reading Time: 3 minutes In part one I talked about setting objectives and factors to consider in assessing the qualities of the objectives. Goals and measurement There is a strong argument for having goals and measurement at the end of a plan. Paul Smith (P.R. Smith) in his SOSTAC model puts things in a different (though logical) order to… Continue reading Is your PR plan good enough (part two)?