Is your PR plan good enough (part three)?

In part two, I looked at measurement and goals. In this section I am looking at Situation – this is where PR Smith grouped what Wadds called ‘Publics or Audience’, ‘Research’ and ‘Insights’. Who are the stakeholders that PR is trying to influence in order to meet its objectives? What data is there to draw upon? […]

ICYMI | 万一你错过了| 당신이 그것을 놓친 경우

Huawei AppStore and Huawei Video Service heading to Europe in 2018 – Gizchina.com – interesting move challenging Google Apple should shrink its finance arm before it goes bananas – The Economist – the risks associated with Apple’s cash mountain LG K7i (LGX230I) – Smartphone With Mosquito Away Technology | LG India – if this wasn’t […]

Is your PR plan good enough (part two)?

In part one I talked about setting objectives and factors to consider in assessing the qualities of the objectives. Goals and measurement There is a strong argument for having goals and measurement at the end of a plan. Paul Smith (P.R. Smith) in his SOSTAC model puts things in a different (though logical) order to […]

ICYMI | 万一你错过了| 당신이 그것을 놓친 경우

Majority Of White Americans Say They Believe Whites Face Discrimination : NPR – where to start with this? Uniqlo’s Four Secrets for Building a Global Brand | Fortune – ‘truth telling’ rather than storytelling Trump Data Guru: I Tried to Team Up With Julian Assange  – A Republican digital strategist who worked with Cambridge Analytica during […]

Five for Friday | 五日(星期五)

Things that made my day this week: In hindsight it makes perfect sense from a brand and product design perspective: Casio G-Shock makes an action camera Amazing animation that I found via Matt Muir’s email newsletter Stussy has put out a look book with the feel of a classic skate film in Hawaii. It has […]