I’ve been listening to My Analogue Journey which has got an amazing selection of Japanese music as part of his videos. Check this out. My Analogue Journey pulls together some buttery smooth records; like a high class version of smooth radio.
I am a big fan of SIGGRAPH demo videos. They are are an amazing amalgam. Reality and Daliesque surrealism. This video is very much in that SIGGRAPH vein. The physics of this video is amazing, but has a distinct otherworldly quality.
Huggies candid campaign takes on parent-shaming | Canvas8 – Procter & Gamble have built a stable of expertise in mixing ads with social purpose. Some of these ads have been more effective than others, for instance the Gillette ads have fallen flat with male customers. This reminded me a bit of Brooklyn Brothers work for Water Wipes which hinged around authenticity around the parenting experience. More posts related to Procter & Gamble here.
ICYMI: Vanilla Ice apologises for crimes against music in this campaign from Virgin to ‘Right Music… | Creative Moment – using celebrities and getting the balance right is always a tough one. In this particular case Virgin seems to have done a better job rebuilding up the brand of Vanilla Ice than its own brand. It was an interesting insight that consumers no longer know about Virgin’s musical heritage that gave it its original cool factor. I guess its time for Mike Oldfield to release another follow on to Tubular Bells and remind gen Z of Virgin’s relevance. I do wonder if Vodafone had a similar but less extreme issue with its ads that revolved around Martin Freeman.
Facebook executives ‘knew for years’ about misleading ad metric | Financial Times – The lawsuit claims that Facebook represents the potential reach metric as a measure of how many people a given marketer could reach with an advertisement. However, it actually indicates the total number of accounts that the marketer could reach — a figure that could include fake and duplicated accounts, according to the allegations. – Facebook’s misleading ad metric isn’t news in its own right. What’s interesting is that the FT article goes on to claim that potential audience size in some states were bigger than publicly available data and seemed nonsensical in comparison to say census data
Xenophobia amid the coronavirus pandemic is hurting Chinese immigrant neighborhoods – Vox – anti-Asian xenophobia and racism have become a bigger issue around the world as a result of Covid-19. As Nylah Burton reported for Vox, in major cities like Los Angeles, Seattle, and Toronto, East Asians have been targeted — from racist comments made by TSA agents to verbal street harassment. Meanwhile, Chinese restaurants across the globe say they are struggling for business because of widespread misconceptions about the “cleanliness” of their food – exceptionally dark reading
Madison Avenue Insights | Creative agencies: winning the battle but losing the war – Creative agencies have mastered the requirements of integrated campaigns, from TV to online video, websites, Facebook, Instagram, ad banners and e-mail marketing. It’s a pity, then, that this victory is being undermined by agency price-cutting strategies that leave agencies understaffed and underpaid. Senior agency executives need to create winning business practices – they’re losing the business war. – great read by Michael Farmer. I suspect the piece that’s missing is the devastation wrought by procurement
Russian influence operations using netizens in Ghana to target African Americans – Grapfika – The operation used authentic activists and users, fronted by an ostensible human rights NGO, to covertly propagate an influence campaign. It is not the first time such an attempt has been made, but the tactic is of concern. The unwitting individuals co-opted into the operation bear the risk of reputational or legal jeopardy; indeed, CNN reported that the Ghanaian operation was raided by law enforcement as a result of their online activities. For the human rights community, the risk is that genuine NGOs may be misidentified as being involved in influence operations by accident or malice, and there is also the danger of tarnishing the reputation of important work and organizations across the field – its a fascinating read – a mix of information ops, subterfuge and offshoring. The west African link is interesting
Really interesting extension by Nordic Choice Hotels. How do you build loyalty and revenue from customers when they aren’t at their hotels? Nordic Choice Hotels, is building on a concept pilot project it has named Hotellkänslan (Hotel Feeling).
The project, launched in October 2019, has seen two dozen members of the hotel’s Nordic Choice Club loyalty programme who live nearby to the Clarion Hotel Amaranten in Stockholm presented with housekeeping services in their homes. The hotel chain has two million members in total.
Christian Lundén, director of future business at Nordic Choice Hotels, has stated in the campaign video that the brand is thinking about what would be best for its guests in relation to loyalty. ‘If our most frequent guests are visiting us maybe 60 days a year,’ he says, ‘That’s a great frequent guest – what happens with the other 305 days? How can we become a bigger part of our guest’s life in their own town and not just when they are travelling?’
An overly emotional but stepwise analysis of where Microsoft’s Xbox went wrong versus Sony’s PlayStation.
Gene Kelly was usually associated with the golden age of Hollywood. With amazing song and dance routine. Kelly also had a seldom seen serious actor side to his work. His best performance came during the second world war. Kelly was the main protagonist in a film on PTSD.
Apple has spent over 30 years doing product placement in film and television. Apple Japan put together a film showing Apple laptops in anime. This takes a different slant on product placement programmes that Apple used, but didn’t go public on. More Japan-related posts here.
https://youtu.be/V85CQzsyvj4
Knix aims to celebrate the bodies of women over the age of 50. With this film they make Dove’s work seem crass and money grasping. Dove didn’t embrace race as part of body positivism in the same way that Knix have.
Working as a remote team got me thinking about playlists and mixtapes. One of my colleagues started off a themed playlist on Spotify. The playlist creativity was based around a narrative. The narrative is driven by song title.
Thegreenj / CC BY-SA (http://creativecommons.org/licenses/by-sa/3.0/)
Spotify made it easy to collaborate on putting more in there.
Its a form of surface data, easy to see. Easy for machines to grasp. It is easy to analyse. Hence Spotify’s ad campaigns and pitch to advertisers based on data.
Initially, I thought it was this data treasure trove that made me feel uneasy about music streaming services. Where other people felt Spotify’s ads were clever, I felt they were intrusive, even voyeuristic. It felt voyeuristic reading some of them.
Music curation is a very personal thing. But in the end I realised it wasn’t the data that bothered me. Now I realise its the nature of curation and consumption on the platforms.
Music is something that exists in everyone’s lives. For some people it was background wallpaper. It occasionally took on ‘sound track’ starring roles at important life moments. For instance, the track the bride and groom choose to dance to at their wedding. Or a one-hit wonder attached to holiday nightlife memories.
For some people it moves beyond being a trigger. It stirs a passion. Myself and some friends have collections of records. Owning a thing has a power of its own. Digital services don’t really understand this drive.
iTunes organisation
iTunes in its day revolutionised digital music. It made music accessible in way that consumers wanted. But it wasn’t a perfect experience.
For instance, someone like myself won’t necessarily follow an artist. Electronic music often sees artists change names as often as changing an overcoat.
The producer or remixer becomes important. Tom Moulton back in the days of disco, Danny Krivit’s famous edits or London’s Nicolas Laugier (The Reflex). All of them have distinctive sounds that bring tracks to life.
A record label becomes synonymous with a particular sound. Blue Note Records’ jazz, Strictly Rhythm’s New York tinged house music or the early rock of Sun Records. This is a mix of a curators ear, in house studios, producers and engineers.
Yet in iTunes you could never search by remixer, or record label in the way that you could search for an artist or group name. Even the way iTunes treated DJ names indicated a lack of understanding. Someone like myself would treat DJ, the way rock fans would treat ‘The’ in a band name. So DJ Aladdin would come before The Beatles. But DJ Krush would come after. In iTunes, it ignores ‘The’ so The Beatles sit just behind The Beastie Boys. Both of them come before DJ Aladdin who is grouped with with all the other DJ names.
Playlists and mixtapes
iTunes introduced the concept of playlists with the iPod, but the marketing around it was creating lists for how they made you feel. Music to run by, a chillout list etc.
In design, this was closer to a mixtape than a typical Spotify playlist. Apple worked on making them social. At one stage artists could share playlists of tracks that influenced them. Apple tried to create editorial content around it. It was an interesting idea, but discovery in iTunes was problematic.
A mixtape is about careful curation. You take the listener on a journey, it is often meant to convey a feeling or an emotion. One of the few people that I’ve seen do this within Spotify has been Jed Hallam’s Love Will Save The Day selections. A non-verbal message.
A mixtape was often time bounded by its medium.
Cutting your own vinyl record which was done on 78rpm discs might give you 2 minutes. Enough for a short voice mail home, if the record survived the postal system.
Reel to reel tape might give you up to 90 minutes at reasonable quality on a 10 1/2 inch reel of tape.
Cassette tapes were typically 30 or 45 minutes per side.
CDs could provide up to 80 minutes, depending on the disc. But the original ‘Red Book’ standard capacity was 74 minutes
The playlist has no capacity considerations. No limitations that force choices or prioritisation.
Consuming playlists and mixtapes
A mixtape often brought a deeper experience to the listener. Whether it was an expression of love, passion or nerdiness. A playlist tends to operate much more at a surface level. This changes the dynamics of consumption. A playlist doesn’t require active listening. Its like drive-time radio. A backdrop to life.
A playlist is often found, again rather like tuning into a radio station. It is usually a more passive consumption experience. The audience has less invested in it.
Playlists and mixtapes business models
This difference in attitude helps explains how music changed in fundamentally in business model. When you’re more passive, you don’t need to own your music.
You don’t mind if tracks disappear due to licencing disputes. Music becomes a utility that you pay for each month. In this respect Spotify looks a lot like the post-war Rediffusion service.
It’s an operating expense rather than a capital outlay for young consumers. It facilitates algorithm as taste maker which leads to a reductive path. Apple Music has tried to keep away from this. They’ve got specialist curators in niche genres. Want to hear the best of bluegrass and outlaw country? Apple Music likely covers you better than Spotify.
If I am following your playlist, it opens up opportunities for payola. Artist brands become less important than a steady stream of releases in popular genres. Music plugging becomes an arbitrage play; streams versus promotional costs RoI. Traditional artist development no longer makes sense. Instead you end up with a model that looks closer to a fast-failure production line. More on media related topics here.
Chinese attitudes to immigration. Some really interesting interviews done by Inkstone. Inkstone is part of South China Morning Post. Whilst the attitudes seem shocking, you do see them mirrored in other monocultural countries. The monocultural country has a very strong sense of self. In China this is exasperated by Han nationalism which explains Chinese attitudes to immigration. In Japan, despite a demographic crisis, attitudes to immigration has meant that the country has focused much more on robotics to solve the human labour deficit beyond manufacturing.
Innovation of the Day | Time – letting exhiibition attendees get some sense of the experience involved in the 1963 civil rights march on Washington DC and experience Martin Luther King Jr’s ‘I have a dream speech’. VR’s real power to engage audiences is emotional experiences rather than storytelling in the way that we usually understand it. More related content here
Persona Spotlight: Generation X – GlobalWebIndex – While younger audiences are actively trying to regulate their digital activity – nearly 3 in 10 millennials and Gen Zs track their screen time each month – only 1 in 5 Gen Xers have done the same. Another possible reason is that, compared to Gen X, younger age groups are now using social media more passively. When on these sites, 4 in 10 Gen Zs fill up their spare time or search for funny content, while Gen Xers still flock to their social accounts with a greater emphasis on socializing. – this bit feels like they’re throwing hypotheses against the wall, planners pick your favourite
