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中国 | china | 중국 初 | hygiene | 기본 小工具 | gadget | 가제트 铭记 | branding | 브랜드 마케팅 零售业 | retailing | 소매업

ICYMI | 万一你错过了| 당신이 그것을 놓친 경우에 대비해서

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Illegal spy cameras are still easy to find in Shenzhen’s gadget paradise | Abacus – this will make you very paranoid

Jollibee acquires US-based Coffee Bean & Tea Leaf | Marketing | Campaign Asia – this is huge Coffee Bean nd Tea Leaf is a credible Starbucks competitor with a substantial footprint and great tasting coffee

Inside Amazon’s pitch for new audio ads in music on Alexa devices | AdAge – Amazon sells 15 and 30 second radio type adverts. It looks like a modern version of Rediffusion style radio….

Forever 21 Sent Some Customers Atkins Diet Bars And People Are Very Angry | Buzzfeed News – interesting how Forever 21 took the brunt on this on what was a co-promotion with Atkins

Extinction Rebellion breaks into fashion in Stella McCartney sustainability campaign | The Drum – Extinction Rebellion gets co-opted

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中国 | china | 중국 初 | hygiene | 기본 市场营销 | marketing | 마케팅 艺术与设计 | design | 예술과 디자인 香港 | hong kong | 홍콩

Five for Friday | 五日(星期五) | 금요일에 다섯 가지

Reading Time: < 1 minute

Work & Co.’s clean looking website for Celine.

Céline.com from Work and Co on Vimeo.

I have deliberately ignored a lot of the brands trying to cling on to the proverbial vapour trail of the Apollo space programme; but this video caught my eye because it showed the amazing engineering chops of Sony. Just look at the detail-orientated design.

Dentsu (the agency network formerly known as the Dentsu Aegis Network) released its CMO survey (registration wall). From the almost 40 pages of content, one paragraph struck me as being the single most important take out:

CMOs are often simply not incentivised to deliver long-term change. In terms of performance metrics, they’re primarily accountable for growing the customer base (see Figure 3), while medium/ long-term brand health and digital transformation are way down the pecking order. Coupled with the fact that, in many markets, CMOs often ‘enjoy’ the shortest average tenure of anyone in the C-suite (around three and a half years in the United States, for example) there is little reason for many CMOs to look beyond the near-term.

2019 Dentsu Aegis Network CMO survey (sample size 1,000 CMOs)

It’s like as if this opinion piece was written with marketing in mind…. Watermelons vs. Sesame Seeds | World Bank.

Interesting academic research paper that reflected on the triad actions against Hong Kong’s civil society and democracy movement in 2014, which seems sensible to revisit. Resurgent Triads? Democratic mobilization and organized crime in Hong Kong – Federico Varese, Rebecca WY Wong, 2018  

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信息安全 |security | 정보 보안 初 | hygiene | 기본 在线 | online | 온라인으로 小工具 | gadget | 가제트 工艺学 | technology | 기술

ICYMI | 万一你错过了| 당신이 그것을 놓친 경우에 대비해서

Reading Time: < 1 minute

How to replace El Capitan’s missing Secure Empty Trash | Macworld – SSD as security risks. This is because they can only be read and written to a limited amount of times which poses problems when you want to do three or more overwrites on a regular basis as part of the secure empty trash process. More on SSDs here.

Fake Everything 2019 Update – 50 odd examples of how the online advertising marketplace is thoroughly corrupted. This should bring up questions around efficiency and effectiveness. Unfortunately this seems to have been surprised by the cult of disruption above everything else.

Internet advertising to grow at slowest rate since 2001 dotcom bust | Media | The Guardian – deceptive visuals, but interesting analysis. We’re now in the tyranny of high numbers. In addition, there is now data available that underlines concerns about having a balanced media mix in play. More on online advertising here.

AR/VR early stage valuations soften, leading to investment and acquisition opportunities | VentureBeat – China investing more in VR and AR than the US. These investments seem to be focused exclusively on domestic market requirements.

Hackers breach FSB contractor, expose Tor deanonymization project and more | ZDNet – interesting that Tor networks have been breached. Tor was developed by US defence department grants to provide secure internet communications for people living under repressive regimes.