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New MacBook Pro – some thoughts

Reading Time: 4 minutes

My old MacBook Pro, which had seen me through a lot of work had been starting to show its age, so I changed it out for a new model. The process has been challenging at times so I thought that I would write about the good, the bad and the weird parts of this experience.

My new machine has taken a size bump to 15.4 inches. The largest MacBook I’ve had in the best part of ten years. The reason for the size bump was to try and retain a working days worth of battery life. From a size perspective the 13 inch machine suits me better but battery performance seems to be in retreat.

Preparing the machine

I had the opportunity to make a controlled move to the new machine, so I cleaned a lot of the data from the old computer. Trying to deal with as many duplicate files as possible.

Once this process was done I used Apple’s migration tool. This moves across data effortlessly. I’ve done this a number of times since running MacOS X back in 2002. This had to be done over wi-fi as connecting the two machines via an ethernet cable would be problematic.

Preparing the hardware

I am a big fan of Incase’s hard shell that clips on to your laptop. It protects it from coffee smeared tables and the odd light prang. This is then covered in stickers like it has been bombed by a crack team of Japanese school children.


So why do I have a sticker covered laptop? A good while ago I had a client at a major telecoms sector company try and swipe my laptop in front of my eyes.

“Oh, I thought it was mine” they said whilst ignoring the Lenovo peeking out of their laptop bag.

Opening the shell up I fit a TechPrivacy web cam privacy cover. They look very thin and are fragile during the fitting process, but once on your laptop work perfectly and don’t impede closing the laptop up fully.

I use a torch to work out where the camera is and run FaceTime to check that I am not impeding the camera or the camera power light.

These new Macs are known for their keyboards. They feel unresponsive to a touch typist like me and seem to be prone to the ingress of any foreign matter. Keyboards are horrible grotty things swimming in dead skin, hair folicles and food crumbs. I can’t do much to make the keyboard feel better, but I have fitted a MOSISO Keyboard Cover to provide a bit of protection.

Finally, I topped this off with an Amazon Basics neoprene laptop sleeve. MacBook Pros are a hassle to repair, even with AppleCare+, the sleeve is a small investment.

Powering up

I have series of chargers including an in-car charger and airplane seat charger designed to work with American market airplanes that I have accumulated since my first Intel MacBook Pro back in 2006. Some of the cables have a silicon holder and MagSafe 2 connector attached.

I have breathed a sigh of relief many times when my power cable has been snagged and not taken the laptop tumbling on to the floor with it. All of which are now useless given Apple’s move to USB-C. Unfortunately USB-C is not snag proof like the earlier MagSafe power connectors. Thankfully, I can still use the extension cables that I have. Apple doesn’t include them in the box with the laptop any more.

Some third party designers have trialled products that mix the best of USB C with a MagSafe like connection. Apple’s current solution feels like a petty and backwards step.

Making a connection

I mentioned early on that I couldn’t do an ethernet-to-ethernet connection for the data migration to my new laptop. The problem is that the new MacBook Pro only has five connection points. Four of which are USB C and the fifth is a 3.5mm headphone socket.

You need dongles for everything:

SD Card reader – you need a dongle for that. Apple has one that it will sell you.

USB connection, for when you want to connect your iPhone to your MacBook Pro…

HDMI connector – Choetech’s product seems to be well made

VGA connector – Amazon Basics have connector that’s relatively good value and seems to be as well made as it’s Apple cousin

Thunderbolt 2 to USB C. Connecting to Thunderbolt 2 devices is a whole new world of pain. Apple’s own adaptor works inconsistently. Given that my home set up runs on two hubs connected to two Apple cinema displays all over Thunderbolt 2, this was critical for me to have work. In the end I found that StarTech’s adaptors whilst ugly, work a treat.

This means that as a mobile worker going in and out of agency spaces like I’ve been doing, you need a few hundred pounds worth of add-on dongles and power cords to get anything done. My laptop starts to look like a white legged arthritic spider rather than the slick working machine I previously enjoyed.

For mobile working, I’ve just started trying out a Pioneer Multiport adaptor that does VGA, ethernet, a single ethernet port and HDMI. It’s not particularly elegant but is also pretty cheap.

A migration that hits the pocket and your time

Migrating to the new MacBook Pro machine has been a major investment in peripheral hardware and a time suck in order to tune the set up to work properly. There has been much to say about good design.

Good design (with a huge debt to Dieter Rams):

  • Is innovative (but doesn’t idolise innovation)
  • Makes a product useful (out of the box)
  • Is aesthetic (balance, good tastes and proportions)
  • Makes a product understandable (it just works)
  • Is unobtrusive (doesn’t call attention to itself in operation)
  • Is honest
  • Is long-lasting (consumption is an experience of layers with new and old products in a user journey)
  • Is thorough down to the last detail (and delights the user with that level of thought)
  • Is environmentally friendly (not wasteful, designed for the long haul, user serviceable)
  • Involves as little design as possible (Economy of experience, for instance not having a laptop’s ports hidden behind doors. it just is. This is as much about the metaphysics of quality intrinsic in the product as anything else)
  • Is knowing when to say no (or yes) – not having an FM radio on the iPhone or iPod. But having ports people would actually use on the new MacBook Pro
  • Is function first, form second (a build on making a product useful first, then aesthetically pleasing)

The MacBook Pro fails on many of these attributes.

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ICYMI | 万一你错过了| 당신이 그것을 놓친 경우에 대비해서

Reading Time: < 1 minute

Swedish people are getting chip implants to replace cash | NY Post – is it just me who thinks that this might not be the smartest thing to do?

Israeli group’s spyware ‘offers keys to Big Tech’s cloud’ | Financial Times – affects Facebook, Amazon, Apple and more. Guessing that major state actors can also do this. NSO basically democratises this for countries like Saudi Arabia….

Individual Beyond the Personal | Ogilvy Consulting – Global Strategy and Innovation – interesting take on AR/VR level immersion

Salesforce talk about a vision that’s way beyond narrow machine learning skills to something that looks much more like general purpose AI. I can’t work out if this is long term concepting or snake oil….

‘Cordless’ Dyson fan advert falls foul of watchdog – BBC News – really interesting judgement. I think the ASA is right, but implications for future demonstration visuals of products

Black Pastors Group Petition Nike to Drop Colin Kaepernick – Footwear News – ok this is going to get interesting

Juul CEO: “I’m Sorry” for Teen Vaping Epidemic – “First of all, I’d tell them that I’m sorry that their child’s using the product,” Burns told CNBC during an interview for an upcoming documentary on the rise of vaping in the U.S. “It’s not intended for them. I hope there was nothing that we did that made it appealing to them. As a parent of a 16-year-old, I’m sorry for them, and I have empathy for them, in terms of what the challenges they’re going through.” – Good design attracts users of all ages….

初 | hygiene | 기본

Things that made my day this week

Reading Time: 2 minutes

My week had been truncated somewhat by a fierce head cold and am cranking this post out with less deliberation normal due to a backlog of household chores that aren’t going to take care of themselves.

Paul Armstrong shared this AR/VR example with me: Swedish creative agency Warpin posted a video of a H&M-commissioned experience for Magic Leap glasses. The concept looks like everything my cyberpunk fan brain would want; like being inside Max Headroom’s mind. I’d also imagine that it would be hellish for any length of time.

Warpin Media for H&M

BBH came up with this campaign for Carabao energy drink. The ad is aimed at the Chinese market and asks the question ‘What fuels your fighting spirit?’. In western English – this would be closer to ‘what makes you resilient, or what gets you through?’. It’s pretty much the same question that any ad planner or creative in an agency has asked as they chug their energy drink of choice whilst working on a client pitch, or particularly tough creative brief.

BBH Shanghai for Carabao

‘Dear young people don’t vote’ by Shokasonjuku is a great video highlighting the need for younger Japanese to get involved in the electoral process, if they want issues that they care about to be heard. Shokasonjuku is a production company set up by Nana Takamatsu – a Japanese comedian. Young people in Japan aren’t educated or engaged by the political process, something that Takamatsu wants to change.


Martin Lindstrom on how data separates businesses from consumers and how ethnography can bridge the gap. It’s also interesting how he talks about small data; or what you and I would call qualitative data that leads to insight based on a human truth.

Smart cart guides the visually-impaired around grocery stores | Trendwatching – so a beer brand comes up with a smart shopping cart, but is the marketing benefit to the beer brand anything other than ambient marketing? There’s nothing wrong in that of course, but the linkage that will be made with social purpose looks spurious at best. If you want to help people and you sell alcohol. Stop. Don’t enable drunk drivers, wife beaters and alcoholics.