3UK scraps roaming charges – only four years after abolishing it. It was called 3 Like Home rather than Feel Like Home but the principle was the same
Yahoo to close its blogging service, | Marketing-Interactive.com– an interesting move, I will talk about this in more depth
G2 Crowd – interesting aggregated opinions
Just a simple post about five of the things that have made my day this week:
A former colleague from my time at Yahoo! Tomi Poutanen has a new curation / recommendation-based start-up called Milq this is worthwhile taking a look at. You can get the iPhone application here, they are currently looking for Android talent.
Only four years later than I should have done, I am finally getting around to read Ship of Fools by Fintan O’Toole which describes how the unholy trinity of corruption, banking and property became an Irish economic nuclear bomb.
There was this touchingly naive tweet from the UK Home Office account which warned in the kind of tone that reminded me of the average 20 year-olds parents. I wonder what happened to all that work on messaging that went into the Talk To Frank and Pablo the Drug Mule Dog?
O2’s equivalent of its GiffGaff youth orientated brand in Ireland is called 48; it has some interesting call plans including ones that advocate the use of OTT messaging and VoIP usage. I love the style of the advertisements as well. On a personal note, after all the problems I had getting away from 3; it looks like they are reinstating 3 Like Home style free roaming on sister networks again according to TotalTelecom.
I love Vice’s content for Ray-Ban which gets Action Bronson to talk about cooking and rap with some rolling breaks underneath the dialogue. What is interesting is how Bronson realises his hip-hop career will have a finite life.
Way back a number of years ago, I learned to scuba dive. One the key things that was drilled into us was the concept of ‘Plan the dive, dive the plan’ meaning plan what you are going to do and the follow through with it.
It sometimes become clear when a brand doesn’t follow this approach on their social media channels:
The moral of the story is having a calendar of conversation-starters that will be used as part of the ongoing brand dialogue.