Five for Friday | 五日(星期五)

Reading Time: 2 minutes

This week mean’t late nights in the office to the sounds of Jose Padilla courtesy of the legends at Test Pressing. Jose Padilla is responsible for the Ibizan sound and its place in modern club culture

Complex magazine have been delving into the story behind some of the great hip-hop records. I was switched on to Jeru the Damaja by a mancunian in college with me called Chris Bellis.

Chris was really into his urban music: lovers rock and hip-hop; notably Jeru. I saw this remember and it took me back. Interesting that McDonald’s are sponsoring the content.

Honda have banged out another thoughtful advert for the Japanese market:

What’s interesting about this is how the company is reliving its Formula 1 glory days. Honda seems to be one of those companies who manage to make these victories work harder for longer in terms of the brand halo effect.

By comparison Mercedes and Audi have worked hard at having continuous motorsport programmes that burnish their brand halo effect.

Paul Armstrong flagged up this nice slide deck from comScore talking about mobile gaming behaviour.

Casual games have brought back a more gender balanced gaming experience, but it’s the boys who will pay for the virtual goods. A lot of casual games allow for levelling up by inviting contacts to play socially. I have had these invites exclusively from female friends. Are men paying for virtual goods as they lack social currency? I wonder if this gender specific behaviour is reversed for virtual goods and stickers in messaging apps?

Finally check out the Martini guest list app on Facebook it is like a voice-activated version of the old text-based adventure games; where you have to use the right key words in order to get past the door staff and on to the guest list of a brand party.