Reading Time: 9 minutes Female voices The Philippines’ secret weapon against Chinese incursions | The Economist – having women radio operators seem to be more successful and less likely to rise tensions, seems to be down to training and the nature of female voices. It reminded me of how early HCI experiments by DARPA found that jet fighter pilots… Continue reading ICYMI | 당신이 그것을 놓친 경우
Category: 铭记 | branding | 브랜드 마케팅
Life Bread & other things this week
Reading Time: 2 minutes Life Bread homage by craft beer brand Life Bread is a brand icon. For Hong Kongers the blue or red checked wrappers mean western style bread. Life Bread is as Hong Kong as the Lion Rock – a granite peak that overlooks the city. Life Bread became an emotive icon used in the 2019 Hong… Continue reading Life Bread & other things this week
A message from the future & things from last week
Reading Time: 2 minutes Jolibee – a message from the future Filipino fast food restaurant Jolibee have created a series of films that tap into the zeitgeist. A message from the future captures Filipinos dreams for a post-COVID future, leaving hard times behind them. A message to the future is well worth watching, despite its efforts to pull at… Continue reading A message from the future & things from last week