Category: branding | 品牌推廣 | 브랜드 마케팅 | ブランディング

  • January 2025 newsletter

    January 2025 newsletter introduction Welcome to my January 2025 newsletter, this newsletter marks my 18th issue. As a child 18 represented experiences denied. 18 and R18 in the UK and Ireland is broadly equivalent to Hong Kong’s ‘category III’ or the US R and NC-17 ratings. This was prior to the Marvel universe infantilising adult…

  • CNY 2025

    CNY 2025 or Chinese new year 2025 is shorthand often used as a hashtag on social media to circulate songs, sales promotions and advertisements from across China, Hong Kong, Indonesia, Singapore and Malaysia. I started off this post into gathering some of the best examples of CNY 2025 advertising just after Christmas and there was…

  • December 2024 newsletter

    December 2024 newsletter introduction Welcome to my December 2024 newsletter, this newsletter marks my 17th issue. MIT computer students described 17 as the least random number following research asking respondents to provide a number between 1 and 20, 17 was the most popular answer. In some Chinese dialects 17 can be considered unlucky as it…

  • Advertising archive list

    An advertising archive can come in all shapes and sizes from a hobbyist love of a particular brand as advertising archive through to professional resources for academics, marketers and intellectual property lawyers. I am not going into an argument for what is, or is not advertising as I don’t think it would be particularly productive…

  • 2024 Christmas advert collection

    The idea for this 2024 Christmas advert collection was two-fold. Collect and reflect on the European ad industries most creative period of work, which tends to happen at this time of the year. In advertising at this time of the year, we’re usually head-down getting things done until the middle of December, so it made…

  • Klad + more stuff

    Klad Klad is a new trends in illegal drug distribution. Klad sprang out of the online anonymity of the darknet. Breaking Klad: Russia’s Dead Drop Drug Revolution | Global Initiative goes into detail about how the Klad system works. Klad seems to be the narcotics equivalent of an Amazon locker. The customer pays the money…

  • October 2024 newsletter

    October 2024 newsletter introduction Welcome to my October 2024 newsletter, this newsletter marks my 15th issue. This is the second year that I have written about Hallowe’en sharing my Mam’s recipe for barmbrack – an Irish household standard. When I lived in Hong Kong, the locals enthusiastically adopted western Hallowe’en culture with local amusement parks…

  • The John Donahue post

    Who is John Donahue? John Donahue is the outgoing CEO at Nike. Full disclosure, I have Nike in my wardrobe and I own a share in the company at the time of writing. Anyway back to Donahue, according to his biography on the Nike website: John Donahoe is President & CEO of NIKE, Inc. He…

  • Cocaine Cowboys + more things

    Cocaine Cowboys Cocaine Cowboys by Nicola Tallant tells the story of the Kinahan organisation. The Kinahan organisation is a group that wholesales and retails illegal drugs in association with other organised crime groups. Tellant explains how deprivation, geography and economic growth fuelled drug trafficking and abuse in Ireland. Isolated council estates and economic hardship drove…