Five for Friday | 五日(星期五) | 금요일에 다섯 가지

Reading Time: 1 minute TV shopping channels are huge in Korea. Asian Boss did this great interview with Choi Hyun-woo, one of the most successful shopping TV pitchmen (pitchwoman) in Korea. Good document on how consumer behaviour and technology will affect the future of retailing and e-commerce by Sparks & Honey. Truth, Trust and The Future of Commerce from … Read moreFive for Friday | 五日(星期五) | 금요일에 다섯 가지

ICYMI | 万一你错过了| 당신이 그것을 놓친 경우에 대비해서

Reading Time: 3 minutes A load of laundry without a load of guilt | Trendwatching – white good manufacturer looks to combat micro fibres The Anti-Solar Panel – A Device That Generates Electricity From Darkness – at a very early stage. What’s interesting the potential for energy handover with other alternative sources to provide constant current Why strategy should … Read moreICYMI | 万一你错过了| 당신이 그것을 놓친 경우에 대비해서

ICYMI | 万一你错过了| 당신이 그것을 놓친 경우에 대비해서

Reading Time: 3 minutes Juul’s Sales Halted in China, Days After Launch – WSJ – this could be as much about IP as anything else. The e-cigarette was invented by a Chinese engineer looking for a healthier option to cigarettes. Secondly tobacco is a monopoly in China run by a state owned enterprise that is a valuable source of … Read moreICYMI | 万一你错过了| 당신이 그것을 놓친 경우에 대비해서

ICYMI | 万一你错过了| 당신이 그것을 놓친 경우에 대비해서

Reading Time: 1 minute China Set Traps To Capture Dangerous NSA Cyberattack Weapons: New Report – the implications of China trapping its attacks and repurposing its expensive code has seriously difficult optics The 10,000-hour rule has been disproven. Now what? — Quartz – what another Malcolm Gladwell ‘truth’ disproved? I am shocked, shocked I say! China’s Sinopec launches coffee … Read moreICYMI | 万一你错过了| 당신이 그것을 놓친 경우에 대비해서

Planning and communications

Reading Time: 5 minutes Planning and communications: history (Account) Planning is a role focused on bringing the consumer into creative thinking. This then impacts channel choice as well. It started in advertising agencies in the mid 1960s. At the time account managers were using information provided by researchers. The problem was the poor and untimely use of the information. … Read morePlanning and communications