Instagram: we need to talk about fakes

I’ve noticed these kind of accounts popping up on Instagram over the past few months.

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Interesting shots probably re-grammed from the brands marketing materials or a magazine shoot. Going through to the site….

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Great site design. Only the URL and the prices give it away as fake goods. For those who aren’t as sophisticated Facebook now has its classifieds section. Think Gumtree but inside Facebook.

Here’s a second example, this time replicas of BAPE’s iconic shark head hooded top.

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This time they are selling the products through Amazon merchants accounts

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Instagram has a lot of heat from brands, but this could turn very quickly when they realise that Instagram can be a facilitator of fake products sales. Look at how Alibaba and eBay have been vilified in the past.

Personal online brand

Ketchum’s David Gallagher wanted to know whether he should have his own website? He initially felt that publishing on Facebook and LinkedIn was enough. Wadds like me felt that owning your own platform was important.

Why?

  • LinkedIn and Facebook don’t have the same agenda as you. Your content becomes a hostage to their business whims
  • It is hard for users to discover your content, Facebook and Google make it so
  • Even on Medium you no longer really own your content. It can’t be easily exported like content on the Blogger platform
  • Even in the world of Facebook, Google is still a reputation engine

So show do you manage the process?

You need to find a system that works for you. Here is what mine looks like.

1801 - personal publishing

IFTTT – if then, then that. A service that allows you to trigger actions based on pre-created inputs. It allows rules to be built up based around different inputs:

  • A new post via RSS
  • A favorited tweet
  • A photograph tagged with a particular label or hashtag

It supports numerous services including Flickr photography and pinboard.in

Buffer – buffer is a social publishing tool. I have pre-scheduled slots. It is also compatible with publishing posts sent via IFTTT.

Pinboard.in – pinboard is a way of storing your bookmarks with notes and tags online rather than on your computer. Your bookmarks then become accessible wherever you are. It is handy to be able to search things that you have found previously. Google seems to have moved away from organising all the world’s information to mainly focus on ‘now’ content. Pinboard helps you get around this.

Indra Nooyi, PepsiCo & Doug McMillon, Walmart talk about the intersection between brand and product

This is from last year and there is a lot of filler but interesting discussion about the intersection between brand and product.

Out and about: Blade Runner 2049

*** No plot spoilers*** Where do you start when talking about the most hyped film of the year?

Blade Runner 2049 starts up some 20 years after the original film. It captures the visuals of the original film, moving it onwards.  The plot has a series of recursive sweeps that tightly knit both films together which at times feels a little forced, a bit like the devices used to join Jeremy Renner’s Bourne Legacy to the Matt Damon canon.

Blade Runner 2049

The 1982 film took the neon, rain and high density living of Hong Kong in the late summer and packaged it up for a western audience.  Ever since I first saw  it represented a darker, but more colourful future. I felt inspired, ready to embrace the future warts and all after seeing it for the first time.

The new film is a darker greyer vision largely devoid of hope. You still see the Pan Am and Atari buildings of the first film, now joined with brands like Diageo. The police cars are now made by Peugeot. It also captures the visual language of the book, something that Scott hadn’t done in the original to the same extent. In the book, Dick (and the Dekkard character) obsess on how the depopulated world’s crumbling ephemera is rapidly becoming dust.

Visually the film dials down its influences from Hong Kong, Tokyo or Singapore and instead borrows from the crumbling industrial relics of the west and third world scrap driven scavenging from e-waste in China and Ghana to the ship breaking yards of Bangladesh. The filthy smog and snow is like a lurid tabloid exposé of northern China’s choking pollution during the winter. It paints a vision more in tune with today. Automation and technology have disrupted society, but orphans are still exploited for unskilled labour and vice is rampant.

Ryan Gosling and Harrison Ford do very capable performances. And they are supported by a great ensemble of cast members of great character actors at the top of their game. Dave Bautista, Robin Wright, Barkhad Abdi (Eye in The Sky) and David Dastmalchian (MacGyver, Antman, and The Dark Knight). The one let down is Jared Leto – who now seems to play the same character in every film since his career high point of Dallas Buyer’s Club – I suspect that this is as much a problem with casting as performance. I think he needs to be cast against type more.

For a three-hour film it still manages to hold your attention and draw you in to its universe without feeling tired. It’s also a film that forces you to think, so if you are looking for visual wallpaper for the mind a la Marvel’s Avengers series of films it won’t be for you.

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Vape Nation?

My exposure to electronic cigarettes (or vapes) was with seasoned smokers looking for a healthier opportunity, or a path to help wean themselves off nicotine all together. I had seen some research that suggested teen trial of vaping was growing – this was from E-Cigarettes: Youth and Trends in Vaping – Journal of Pediatric Health Care, volume 29, issue 6, pages 555 – 557 (November – December 2015)

Among youth in the United States, e-cigarette use rose from 3.3% in 2011 to 6.8% in 2012 (Grana, Benowitz, & Glantz., 2014). This increase resulted in an estimated 1.78 million middle and high school students having used e-cigarettes (CDC, 2013). The trial and use of e-cigarettes have been higher among youth in Europe and Asia. A recent study on Korean youth found the trial use of e-cigarettes rose from 0.5% in 2008 to 9.4% in 2011 (Lee, Grana, & Glantz., 2014), and among youth 10 to 15 years of age in Poland the rate of those who had ever used e-cigarettes was 62% in 2014 (Hanewinkel & Isensee, 2015).

Now what I don’t know is how good the research quoted actually was, or the factors in ‘trialling’.

You also have to remember that there is a big health research grant eco-system that depends on tobacco control which has sprung up over the past 40 years which will affect the framing of the data.

I am not saying tobacco isn’t harmful, but it is useful to understand the likely factors framing the presentation of information.

I was surprised by this video from the Shanghai Vap Expo in China. It was more like going to a skateboarding convention back in the day:

  • Lots of independent resellers from around the world for vaping liquid – mirroring the variety of skateboard parts makers. Many of the formulations on sale had no tobacco
  • Vaping tricks and demonstrations
  • Clear tying of vaping to sub-cultures: hip-hop, race-girl type outfits. Pretty much any ancillary activity would expect around a Red Bull event or the X-Games

Vaping is clearly being positioned as a central part of a youth sub-culture in China.