Category: branding | 品牌推廣 | 브랜드 마케팅 | ブランディング

  • Road to Le Mans

    Porsche committed to major long form content as it followed Michael Fassbender on the road to Le Mans. Season one Road to Le Mans started off over four years ago with six short form films, each no longer than 10 minutes in length. So far, pretty much what you would expect in a prestige luxury…

  • Old money style + more things

    Old money style Old money style has been a pre-occupation behind the recent fascination with quiet luxury a la Zegna and Loro Piana. The fascination with old money style isn’t new. Streetwear brands and hip-hop culture borrowed from preppy style over the years. Brands like Stüssy, A Bathing Ape, Phat Farm and Sean Jean had…

  • Value of reputation + more stuff

    Value of reputation The value of reputation is something that various disciplines especially the public relations industry discuss ad infinitum. IPSOS have put together some interesting research and thinking that helps to quantify and shape the value of reputation. Previous discussions on reputation value that I have seen, haven’t had the same rigour behind them.…

  • Dimensions of luxury

    Dimensions of luxury as a post came together thinking about fictional influence account Gstaad Guy, Horizon Catalyst’s New Codes of Luxury report and Sense Worldwide’s Future of Luxury report. Dimensions of luxury breaks down into three areas which Catalyst calls: Nowadays, most luxury brands won’t fit neatly into these classifications. For instance the Swiss watch…

  • Clustomers

    Intuit Mailchimp are brave in terms of the the approach that they take to their marketing and Clustomers is a prime example of this. Clustomers is a great campaign that builds on the frustrations that marketers face about segmentation and personalisation of communications. It is fantastically single-minded in its execution, which is what you want…

  • Hyundai + more things

    Hyundai Hyundai have pushed out a campaign to teach British people how to pronounce the companies name properly. This is a well trodden path for foreign brands like Hyundai. My childhood featured ‘Nestle’s Milky Bars’ as the advertising jingle ignored the é at the end of Nestlé. I can only presume that it would be…

  • UK economic hole + more things

    UK Economic Hole Will anything revive UK productivity? | Financial Times – I am not convinced that anything currently on the horizon will sort out the UK economic hole.  Verdoorn’s Law and Nicholas Kaldor If we go back to 1949 Dutch economics Petrus Johannes Verdoorn came up with a law – the long run productivity…

  • Huamei Qiu + more stuff

    Huamei Qiu Huamei Qiu is now an intellectual property lawyer based in Germany. Three years ago she featured in a New York Times documentary about the pressures on Chinese women to marry. She comes across in the film as bright, smart and engaging. She’s pretty in a girl-next-door kind of way with a flattering pixie…

  • Dark Side Of The Moon 50th anniversary + more stuff

    Dark Side Of The Moon 50th anniversary Pink Floyd released their seminal album The Dark Side of The Moon in 1973. The album went on to be very influential in the decades to come. I first heard of the album in primary school, Mr Garrett talked about seeing Pink Floyd perform The Dark Side Of…