Five for Friday | 五日(星期五) | 금요일에 다섯 가지

Reading Time: 3 minutes Swatch and Brexit – Swatch have been doing some interesting things around personalisation of watch design. They’ve got a really nice user experience in the web interface, which makes this a disappointing post to make. What other fashion or luxury brand has looked to exploit Brexit like a tawdry souvenir seller? Cathay Pacific – Move … Read moreFive for Friday | 五日(星期五) | 금요일에 다섯 가지

ICYMI | 万一你错过了| 당신이 그것을 놓친 경우에 대비해서

Reading Time: 2 minutes How Streetwear Is Driving Innovation in Hardware | HYPEBEAST Ralph Lauren’s CMO on retelling its brand story to ‘reach the kid looking for Supreme’ | The Drum – “We’ve marketed those in a very bespoke, very direct way to newer audiences. We can market on one hand to someone who’s been into the brand for … Read moreICYMI | 万一你错过了| 당신이 그것을 놓친 경우에 대비해서

Five for Friday | 五日(星期五) | 금요일에 다섯 가지

Reading Time: 1 minute The complexity of Chinese typing. Worthwhile considering when one thinks about Chinese internet behaviour and the popularity of gaming (because chat can be a pain) Meet Liam. He has 5000 Instagram followers, but no pulse. | Campaign Asia – Nikuro is Japan’s first male virtual influencer. A 3D computer-sculpted head mapped onto to a live-action … Read moreFive for Friday | 五日(星期五) | 금요일에 다섯 가지

The post about Weight Watchers & Kraft Heinz

Reading Time: 7 minutes Two big consumer orientated companies: Weight Watchers and Kraft Heinz announced financial losses. Why is this significant? Consumer good marketing is in more turmoil than it has been for a long time. Millennial-led memes are changing the environment for consumer goods brands: Authenticity Natural trumps anything else for health Body positivism There are also some … Read moreThe post about Weight Watchers & Kraft Heinz

PR trends and Edelman’s recent results

Reading Time: 4 minutes David Brain has written a good PR trends piece over at his blog on Edelman’s recent results. In particular, David focuses on the PR industry’s reaction to those results (some find it amusing to see the class swot get a B-grade). There is a temporary amnesia of other agency group problems. Go and have a … Read morePR trends and Edelman’s recent results