Category: branding | 品牌推廣 | 브랜드 마케팅 | ブランディング
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Clustomers
Intuit Mailchimp are brave in terms of the the approach that they take to their marketing and Clustomers is a prime example of this. Clustomers is a great campaign that builds on the frustrations that marketers face about segmentation and personalisation of communications. It is fantastically single-minded in its execution, which is what you want…
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Hyundai + more things
Hyundai Hyundai have pushed out a campaign to teach British people how to pronounce the companies name properly. This is a well trodden path for foreign brands like Hyundai. My childhood featured ‘Nestle’s Milky Bars’ as the advertising jingle ignored the é at the end of Nestlé. I can only presume that it would be…
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UK economic hole + more things
UK Economic Hole Will anything revive UK productivity? | Financial Times – I am not convinced that anything currently on the horizon will sort out the UK economic hole. Verdoorn’s Law and Nicholas Kaldor If we go back to 1949 Dutch economics Petrus Johannes Verdoorn came up with a law – the long run productivity…
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Huamei Qiu + more stuff
Huamei Qiu Huamei Qiu is now an intellectual property lawyer based in Germany. Three years ago she featured in a New York Times documentary about the pressures on Chinese women to marry. She comes across in the film as bright, smart and engaging. She’s pretty in a girl-next-door kind of way with a flattering pixie…
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Dark Side Of The Moon 50th anniversary + more stuff
Dark Side Of The Moon 50th anniversary Pink Floyd released their seminal album The Dark Side of The Moon in 1973. The album went on to be very influential in the decades to come. I first heard of the album in primary school, Mr Garrett talked about seeing Pink Floyd perform The Dark Side Of…
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Yeezy + more stuff
Yeezy In 2020 Forbes magazine described Yeezy’s rise as “one of the great retail stories of the century”. Yeezy influenced and inspired a multitude of other fashion brands. Kanye West and the Yeezy brand has been a phenomenal power in street wear. West collaborated with BAPE early on his career and Yeezy took off with the famous Nike…
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Brand proposition
The brand proposition is what fires creative thinking in advertising and the bane of junior planners. In fact, the brand proposition is a topic of conversation for advertising planners, in the same way that the weather is for British and Irish people. It is a source of endless debate and discussion. Firstly, let’s discuss what’s…
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Brand purpose
What is brand purpose? For senior marketers who came up with a Jack Welsh influenced shareholder value focus, brand purpose was a seductive concept for otherwise empty and meaningless careers that could even be considered ‘bullshit jobs‘. Brand purpose campaigns are not coming from the need of consumers mostly but from the desire of marketeers…
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Diwali 2022 adverts
Diwali 2022 adverts celebrate the Hindu festival of light. I’ve previously covered Chinese New Year ads & thought I could cover Diwali this year as well. Ferrero Roche The advert features Hrithik Roshan. Mr Roshan is an Indian actor who appears in Hindi films. He has 41 credits as an actor. It very much fits…