Planning and communications

Reading Time: 5 minutes Planning and communications: history (Account) Planning is a role focused on bringing the consumer into creative thinking. This then impacts channel choice as well. It started in advertising agencies in the mid 1960s. At the time account managers were using information provided by researchers. The problem was the poor and untimely use of the information. … Read morePlanning and communications

ICYMI | 万一你错过了| 당신이 그것을 놓친 경우에 대비해서

Reading Time: 1 minute Illegal spy cameras are still easy to find in Shenzhen’s gadget paradise | Abacus – this will make you very paranoid Jollibee acquires US-based Coffee Bean & Tea Leaf | Marketing | Campaign Asia – this is huge Coffee Bean nd Tea Leaf is a credible Starbucks competitor with a substantial footprint and great tasting … Read moreICYMI | 万一你错过了| 당신이 그것을 놓친 경우에 대비해서

ICYMI | 万一你错过了| 당신이 그것을 놓친 경우에 대비해서

Reading Time: 1 minute Swedish people are getting chip implants to replace cash | NY Post – is it just me who thinks that this might not be the smartest thing to do? Israeli group’s spyware ‘offers keys to Big Tech’s cloud’ | Financial Times – affects Facebook, Amazon, Apple and more. Guessing that major state actors can also … Read moreICYMI | 万一你错过了| 당신이 그것을 놓친 경우에 대비해서

ICYMI | 万一你错过了| 당신이 그것을 놓친 경우에 대비해서

Reading Time: 2 minutes OMEGA SEAMASTER PLANET OCEAN ULTRA DEEP | Watches News – I love some of the design details in this watch such as the lugs. Less convinced by the aesthetics of the dial, the hands and the lack of protection given to the crown So, Gutenberg Didn’t Actually Invent the Printing Press | Literary Hub – … Read moreICYMI | 万一你错过了| 당신이 그것을 놓친 경우에 대비해서

ICYMI | 万一你错过了| 당신이 그것을 놓친 경우에 대비해서

Reading Time: 2 minutes Inside China’s booming streetwear scene – Inkstone – great video on China’s booming streetwear scene that’s morphing into someithing very different Tesco Is Said to Work With Israel’s Trigo on Cashierless Stores – Bloomberg – if Chinese cashier less stores experience is anything to go by, this might not be a good idea ‘Adapt or … Read moreICYMI | 万一你错过了| 당신이 그것을 놓친 경우에 대비해서