Reading Time: 1 minute The complexity of Chinese typing. Worthwhile considering when one thinks about Chinese internet behaviour and the popularity of gaming (because chat can be a pain) Meet Liam. He has 5000 Instagram followers, but no pulse. | Campaign Asia – Nikuro is Japan’s first male virtual influencer. A 3D computer-sculpted head mapped onto to a live-action […]
Category Archives: 铭记 | branding | 브랜드 마케팅
The post about Weight Watchers & Kraft Heinz
Reading Time: 7 minutes Two big consumer orientated companies: Weight Watchers and Kraft Heinz announced financial losses. Why is this significant? Consumer good marketing is in more turmoil than it has been for a long time. Millennial-led memes are changing the environment for consumer goods brands: Authenticity Natural trumps anything else for health Body positivism There are also some […]
PR trends and Edelman’s recent results
Reading Time: 4 minutes David Brain has written a good PR trends piece over at his blog on Edelman’s recent results. In particular, David focuses on the PR industry’s reaction to those results (some find it amusing to see the class swot get a B-grade). There is a temporary amnesia of other agency group problems. Go and have a […]
Is there a luxury smartphone segment?
Reading Time: 3 minutes There are luxury smartphones, but is there a meaningful luxury smartphone segment? From Apple’s iPhone price inflation to Huawei and Blackberry’s Porsche Design devices, manufacturers have looked to cater to a ‘luxury’ consumer. Prior to this is you had the Vertu phone with its concierge service and niche players like Goldvish catering for the the […]
Five for Friday | 五日（星期五) | 금요일에 다섯 가지
Reading Time: 1 minute BMW’s X7 advert about the Legend of Old McLanden has been cited as a piece of feminist advertising. I won’t spoil it for you watch the clip and you’ll see why. I think that its part of something different which has been less heralded: a return to craft in advertising. We’re starting to see a […]