Reading Time: 2 minutes In the space of a few decades Hyundai Motors have gone from building cars based on western and Japanese car manufacturers to having its own luxury marque: Genesis, that challenges Lexus and Mercedes-Benz. Genesis origins The Hyundai Grandeur was an executive saloon that they started making in 1986. It was basically a rebadged version of… Continue reading Genesis luxury car brand
Category: 铭记 | branding | 브랜드 마케팅
ICYMI | 당신이 그것을 놓친 경우
Reading Time: 9 minutes Female voices The Philippines’ secret weapon against Chinese incursions | The Economist – having women radio operators seem to be more successful and less likely to rise tensions, seems to be down to training and the nature of female voices. It reminded me of how early HCI experiments by DARPA found that jet fighter pilots… Continue reading ICYMI | 당신이 그것을 놓친 경우
Life Bread & other things this week
Reading Time: 2 minutes Life Bread homage by craft beer brand Life Bread is a brand icon. For Hong Kongers the blue or red checked wrappers mean western style bread. Life Bread is as Hong Kong as the Lion Rock – a granite peak that overlooks the city. Life Bread became an emotive icon used in the 2019 Hong… Continue reading Life Bread & other things this week