Ged Carroll

Yeezy + more stuff

Published: (Updated: ) in beauty | 美容產品 | 화장품 | 化粧品, branding | 品牌推廣 | 브랜드 마케팅 | ブランディング, china | 中國 | 중국 | 中華, consumer behaviour | 消費者行為 | 소비자 행동, design | 設計 | 예술과 디자인 | デザイン, economics | 經濟學 | 경제학 | 経済, finance | 은행업, fmcg | 雜貨業務 | 소비재 | 食料品事業, gadget | 小工具 | 가제트 | ガジェット, germany | 德國 | 독일 |ドイツ, health | 衛生保健 | 보건 의료, hong kong | 香港 | 홍콩 | 香港, ideas | 想法 | 생각 | 考える, innovation | 革新 | 독창성 | 改変, japan |日本 | 일본, luxury | 奢華 | 사치 | 贅沢, marketing | 營銷 | 마케팅 | マーケティング, materials | 原料 | 원료 | 原材料, online | 線上 | 온라인으로 | オンライン, retailing | 零售 | 소매업 | 小売業, security | 保衛 | 정보 보안 | 情報セキュリティー, software | 軟件 | 소프트웨어 | ソフトウェア, taiwan | 中華民國 | 중화민국 | 民国, technology | 技術 | 기술 | テクノロジー by .

Yeezy In 2020 Forbes magazine described Yeezy’s rise as “one of the great retail stories of the century”. Yeezy influenced and inspired a multitude of other fashion brands. Kanye West and the Yeezy brand has been a phenomenal power in street wear. West collaborated with BAPE early on his career and Yeezy took off with the famous Nike […]

Brand proposition

Published: (Updated: ) in branding | 品牌推廣 | 브랜드 마케팅 | ブランディング, howto | 怎麼做 | 방법 | 実行する方法, ideas | 想法 | 생각 | 考える, marketing | 營銷 | 마케팅 | マーケティング, tools | 工具 | 도구 | ツール by .

The brand proposition is what fires creative thinking in advertising and the bane of junior planners. In fact, the brand proposition is a topic of conversation for advertising planners, in the same way that the weather is for British and Irish people. It is a source of endless debate and discussion. Firstly, let’s discuss what’s […]

Brand purpose

Published: (Updated: ) in branding | 品牌推廣 | 브랜드 마케팅 | ブランディング, consumer behaviour | 消費者行為 | 소비자 행동, ethics | 倫理 | 윤리학, fmcg | 雜貨業務 | 소비재 | 食料品事業, ideas | 想法 | 생각 | 考える, marketing | 營銷 | 마케팅 | マーケティング by .

What is brand purpose? For senior marketers who came up with a Jack Welsh influenced shareholder value focus, brand purpose was a seductive concept for otherwise empty and meaningless careers that could even be considered ‘bullshit jobs‘. Brand purpose campaigns are not coming from the need of consumers mostly but from the desire of marketeers […]

Diwali 2022 adverts

Published: (Updated: ) in branding | 品牌推廣 | 브랜드 마케팅 | ブランディング, business | 商業 | 상업 | ビジネス, fmcg | 雜貨業務 | 소비재 | 食料品事業, marketing | 營銷 | 마케팅 | マーケティング by .

Diwali 2022 adverts celebrate the Hindu festival of light. I’ve previously covered Chinese New Year ads & thought I could cover Diwali this year as well. Ferrero Roche The advert features Hrithik Roshan. Mr Roshan is an Indian actor who appears in Hindi films. He has 41 credits as an actor. It very much fits […]

And1 + other stuff

Published: (Updated: ) in branding | 品牌推廣 | 브랜드 마케팅 | ブランディング, china | 中國 | 중국 | 中華, consumer behaviour | 消費者行為 | 소비자 행동, culture | 文明 | 미디어와 예술 | 人文, economics | 經濟學 | 경제학 | 経済, energy | 能源 | 에너지 | エネルギー, ethics | 倫理 | 윤리학, hong kong | 香港 | 홍콩 | 香港, innovation | 革新 | 독창성 | 改変, luxury | 奢華 | 사치 | 贅沢, marketing | 營銷 | 마케팅 | マーケティング, materials | 原料 | 원료 | 原材料, media | 媒體 | 미디어 | メディア, online | 線上 | 온라인으로 | オンライン, retailing | 零售 | 소매업 | 小売業, security | 保衛 | 정보 보안 | 情報セキュリティー, style | 時尚 | 유행 | ファッション, telecoms | 電信 | 통신 | テレコム, web of no web | 無處不在的技術 | 보급 기술 | 普及したテクノロジー, wireless | 無線 |무선 네트워크 | 無線 by .

And1 tapped culture I worked peripherally on And1 early on in my career, but it didn’t catch fire in Europe than it did in the US. I hadn’t known the full extent of the buzz marketing campaign that backed up the brand in the US. Here’s the early versions of their ‘mix tapes’, which did […]