brand planning ^ culture ^ design ^ east asia ^ ephemera ^ media ^ tech
Reading Time: < 1 minute The problem with pattern matching or prejudice by another name Singaporean telecoms firm SingTel does adverts that focus on traditional family roles and often run into unintended consequences. For instance take this advert / meditation on snowflake gen-z Jaguar launched its F-Type with this video – it taps into the nostalgia for Hot Wheels and … Read moreFive for Friday – but late
Reading Time: 4 minutes Gartner’s ‘Predicts 2020’ report has started to get pick-up across the marketing media. The reports top-line predictions of most interest to me in the report are: By 2022, 25% of marketing departments will have a dedicated behavioural scientist or ethnographer as part of their full-time staff By 2023, CMO budget allocation on influencer marketing will … Read moreGartner Predicts 2020
Reading Time: < 1 minute There is a certain irony in a media agency that promoted just the kind of short-termist platforms for advertising. Still we have the echoes of a disruption narrative ripping through advertising spend and and brand equity like a hot knife through butter The FT on the subprime car loan problem from an economic perspective that’s … Read moreFive for Friday | 五日（星期五) | 금요일에 다섯 가지
Reading Time: 2 minutes Opinion | Living in Dark Mode – The New York Times – of the Hong Kong liberation movement was a plot device in a William Gibson novel, I would expect him to write a character like Karen. (Paywall) As facial recognition tech races ahead of regulation, Chinese residents grow nervous about data privacy | South … Read moreICYMI | 万一你错过了| 당신이 그것을 놓친 경우에 대비해서
Reading Time: < 1 minute Section 4’s Scott Galloway on Louis Vuitton A great mix of the hits of European disco producer Daniel Bangalter (Vangarde) Mark Ritson on 50 years of Effies Scott Galloway on online business. Some interesting points here Fabio Wibmer does to an Austrian city what Bullit did to San Francisco.