There are luxury smartphones, but is there a meaningful luxury smartphone segment? From Apple’s iPhone price inflation to Huawei and Blackberry’s Porsche Design devices, manufacturers have looked to cater to a ‘luxury’ consumer. Prior to this is you had the Vertu phone with its concierge service and niche players like Goldvish catering for the the […]
Category Archives: 铭记 | branding | 브랜드 마케팅
Five for Friday | 五日（星期五) | 금요일에 다섯 가지
BMW’s X7 advert about the Legend of Old McLanden has been cited as a piece of feminist advertising. I won’t spoil it for you watch the clip and you’ll see why. I think that its part of something different which has been less heralded: a return to craft in advertising. We’re starting to see a […]
Is it western companies, or China in a financial crisis? Part 2
Apple and Jaguar Land Rover blamed the Chinese economy for their recent financial results. The truth is probably more complex. What factors are affecting affecting these businesses that aren’t directly related to the Chinese economy? China is a unique mobile environment and in some ways it mirrors the hopes (and fears) for the internet in […]
On the sofa: The Man from Mo’Wax
The documentary The Man from Mo’Wax was something that I’d been looking forward to watching for a while. Lavelle made his name as the guy at Honest Johns who was the go to guy for Major Force Records releases. Major Force was a Japanese hip hop label that featured the likes of Hiroshi Fujiwara Takagi […]
Oprah time: Thoughts on Design by Paul Rand
Paul Rand’s slim book Thoughts on Design was originally written after World War 2 when he was in his 30s. He hadn’t yet done some of his most iconic work such as the IBM or TV network ABC. Straight out of the gate it focuses on design and its applicability to the job in hand. […]