ICYMI | 万一你错过了| 당신이 그것을 놓친 경우에 대비해서

Reading Time: 1 minute Bullet Time – Logic Magazine – Bullet comments, or 弹幕 (“danmu”), are text-based user reactions superimposed onto online videos: a visual commentary track to which anyone can contribute. When a beloved character dies in a web series, a river of grieving kaomoji (╥﹏╥)—a kind of emoticon first popularized in Japan—washes over whatever happens next Mark … Read moreICYMI | 万一你错过了| 당신이 그것을 놓친 경우에 대비해서

Five for Friday | 五日(星期五) | 금요일에 다섯 가지

Reading Time: 1 minute Japan Wants to Launch Gundam Into Space for the 2020 Tokyo Olympics – I am looking forward to the next Tokyo Olympics. Not for the athletics but everything else that the Japanese organising committee wraps around it. Challenging stereotypes has become a key trend in advertising recently. Part of it is down to the movements … Read moreFive for Friday | 五日(星期五) | 금요일에 다섯 가지

ICYMI | 万一你错过了| 당신이 그것을 놓친 경우에 대비해서

Reading Time: 2 minutes Toxic masculinity P&G exec behind viral Gillette ad interview — Quartzy – I’d argue that some of this work shows poor judgement in the way its executed that damaged rather than helped Reputation Inflation | National Bureau of Economic Research – A solution to marketplace information asymmetries is to have trading partners publicly rate each … Read moreICYMI | 万一你错过了| 당신이 그것을 놓친 경우에 대비해서

Five for Friday | 五日(星期五) | 금요일에 다섯 가지

Reading Time: 3 minutes Swatch and Brexit – Swatch have been doing some interesting things around personalisation of watch design. They’ve got a really nice user experience in the web interface, which makes this a disappointing post to make. What other fashion or luxury brand has looked to exploit Brexit like a tawdry souvenir seller? Cathay Pacific – Move … Read moreFive for Friday | 五日(星期五) | 금요일에 다섯 가지

ICYMI | 万一你错过了| 당신이 그것을 놓친 경우에 대비해서

Reading Time: 2 minutes How Streetwear Is Driving Innovation in Hardware | HYPEBEAST Ralph Lauren’s CMO on retelling its brand story to ‘reach the kid looking for Supreme’ | The Drum – “We’ve marketed those in a very bespoke, very direct way to newer audiences. We can market on one hand to someone who’s been into the brand for … Read moreICYMI | 万一你错过了| 당신이 그것을 놓친 경우에 대비해서