ICYMI | 万一你错过了| 당신이 그것을 놓친 경우에 대비해서

Reading Time: 2 minutes IoT Trouble: The Sonos Example — And More – Monday Note – the recent Sonos issue is interesting for a number of reasons. Firstly, the basic IoT issue that older equipment on a network can block security updates to newer Sonos gear. The second aspect of this relates to consumer attitudes. Early Sonos sales positioned the … Read moreICYMI | 万一你错过了| 당신이 그것을 놓친 경우에 대비해서

ICYMI | 万一你错过了| 당신이 그것을 놓친 경우에 대비해서

Reading Time: 3 minutes Hong Kong’s Industrial History : How Plastic Flowers Built A Global Metropolis – In the years after World War II, buying a bunch of plastic flowers was trendy, not tacky, and Li Ka-shing built their novelty into a business empire that now spans the globe – more on Hong Kong here Airline vlogger faces backlash, … Read moreICYMI | 万一你错过了| 당신이 그것을 놓친 경우에 대비해서

ICYMI | 万一你错过了| 당신이 그것을 놓친 경우에 대비해서

Reading Time: 5 minutes Google acquires Pointy, a startup to help brick-and-mortar retailers list products online, for $163M | TechCrunch – built hardware and software technology to help physical retailers — specifically those that might not already have an extensive e-commerce storefront detailing in-store inventory — get their products discoverable online without any extra work – reminds me of … Read moreICYMI | 万一你错过了| 당신이 그것을 놓친 경우에 대비해서

Breaking norms

Reading Time: 3 minutes Breaking norms to create shock is a well-trodden path. Look at the way the Conservative Party used transgressions to dominate news cycles during the last election. For a cynical marketer like myself it has all become rather jaded. This news footage of audience reactions from screenings of The Exorcist reminded me of the power in … Read moreBreaking norms

ICYMI | 万一你错过了| 당신이 그것을 놓친 경우에 대비해서

Reading Time: 10 minutes IPA | The Wide and the Narrow of it – Building ‘Wide’, I propose, is driving a brand’s meaning and equity through the power of shared and collective cultural moments.  Building ‘Narrow’ is defined as creating meaning and equity through the power of individual and personal customer experience.  Both of these definitions can impact how … Read moreICYMI | 万一你错过了| 당신이 그것을 놓친 경우에 대비해서