Reading Time: 2 minutes Nexta Nexta media operation and its role in the Belarus protests was the main article in this weekend’s FT magazine. A few things about the article. The old maxim of ‘hearts and minds‘ is still true despite technology. Secondly, Belarus seems to view media and propaganda as a tactic rather than something strategic. This surprised… Continue reading Nexta & things that caught my eye this week
Category: 传播媒体 | media | 미디어
ICYMI | 당신이 그것을 놓친 경우에 대비해서
Reading Time: 5 minutes Klarna How Klarna’s pastel pink exterior began to crack | Dazed – Klarna isn’t new technology, its unsecured financing. Once you scratch beneath Klarna’s technology veneer you realise that Klarna is like pre-internet business like a shopkeepers lay away or the catalogue agents who used to work for Freemans and Littlewoods. Previously the catalogue companies… Continue reading ICYMI | 당신이 그것을 놓친 경우에 대비해서
ICYMI | 당신이 그것을 놓친 경우에 대비해서
Reading Time: 6 minutes The BMW brand: an automotive business crisis The BMW brand issue hadn’t been on my radar until Doug DeMuro talked about it. A number of things seem to be happening with BMW. The company’s customer base is predominantly gen-x and baby boomers; because their cars are expensive. An important part of the visual BMW brand:… Continue reading ICYMI | 당신이 그것을 놓친 경우에 대비해서