Category: media | 媒體 | 미디어 | メディア
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#theinternetisdying
Perhaps due to the febrile nature of the times we live in, the tech-savvy community seems to have become aware of various trends, leading them to conclude that #theinternetisdying. This term itself is imprecise. The internet is a series of abstractions, ranging from physical infrastructure to software and functions upon which communication, messaging, video streaming,…
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Collapsing the funnel
I was prompted to write about collapsing the funnel as a trope that marketers and adtech salespeople tell each other after listening to Jon Evans Uncensored CMO podcast. Jon was interviewing Josh Feldman. Josh Feldman Feldman is CMO at NBCUniversal’s advertising and partnerships business. He has been a long-time NBCUniversal marketer. Prior NBCUniversal, Feldman started…
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Mobilizing for monuments & more
Mobilizing for monuments Mobilizing for Monuments is an interesting brand collaboration. Flickr was a natural partner for the the environmental charities due to it being the destination community for serious photographers. Rivian also makes sense, given that they make electric all-wheel drive vehicles – which presumably have a lower carbon footprint. The Mobilizing for Monuments…
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Shutting down
Shutting down is a conscious choice. You might see it described as digital detox or a digital break. I, like a number of people that I know have a ‘dumb’ phone to complement my smartphone. This is different from the pre-broadband era of the internet where going online was an active decision punctuated by the…
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Very Ralph and other things
Very Ralph Very Ralph is a documentary that celebrates the career of Ralph Lauren. What’s interesting is Lauren’s lack of expertise in fashion and design. Instead Very Ralph captures Lauren’s childhood ability as a stylist and art director to eventually create a Ralph Lauren world. Very Ralph became a descriptor of a style and a…
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Six hundred pairs + more stuff
Six hundred pairs of Nikes in a custom-built house The six hundred pairs of Nikes are owned by a Japanese lady who now is head of marketing for Ugg in Japan. Previously she’d spent over 20 years in sales and marketing for Nike. Her house was designed around her shoe collection and the double height…
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Pipes by Yahoo
I discovered something at the end of last year. The belatedly missed Yahoo Pipes was, in fact, officially called “Pipes by Yahoo.” I made that mistake, despite being well-versed in the brand guidelines, having spent a year working there with a copy consistently at my side. Now, why this journey down the memory superhighway? That’s…
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Complaint resolution + more things
Complaint resolution My mind cast back to one of the first modules I studied at college. There was a lecture on the role of complaint resolution as part of customer services. The idea was that effective complaint resolution engendered trust in a customer service function and was more likely to increase brand loyalty and recommendation…
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FOOH (and John Holmes)
The inspiration for this post on FOOH (fake out of home advertising) was Ryan Wallman’s marketing predictions for 2024 on LinkedIn. In particular two of his five predictions 2. Someone will post a viral ad that is a) fake and b) terrible. Hundreds of people will comment: ‘Genius!” 5. Marketers will try to emulate the…