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ICYMI | 万一你错过了| 당신이 그것을 놓친 경우에 대비해서

Reading Time: 3 minutes

The Irreparable Damage Boris Johnson Is Wreaking on Britain – Carnegie Endowment for International Peaceunlike many members of his party, UK Prime Minister Boris Johnson does not have any particular animus toward foreigners. He has betrayed pretty well everyone in his various lives as philanderer, journalist, and politician: wives, mistresses, editors, readers, party colleagues, Parliament, and the wider public. EU negotiators are merely the latest victims of his boundless treachery – wow a sick burn, but factual and truthful in their analysis of Boris Johnson

FCB Inferno - Valspar ad
Boris Johnson in a Valspar ad

China pledges expanded trade with EU but stops short on market access concessions | South China Morning Post – interesting that China is intransigent on so many fronts. More on China here.

Pooj Morjaria, founder, Did They Help? – Wunderman Thompson IntelligenceA growing pattern of morally driven consumption has emerged over the past few years, from ethical fashion edits to anti-excess beauty to carbon credit spending to cruelty-free travel. But what was once pioneered by a niche group of true believers is ballooning into a base rate, fundamental expectation of brands. Morally and ethically sound practices are increasingly considered table stakes for brands—and are an important factor in consumers’ path to purchase. The difficulty, according to Pooj Morjaria, was tracking and cataloguing brand behavior. Which is why he created Did They Help?, an independent watchdog website that keeps a running record of brands’ good and bad deeds

Science-backed brands – Wunderman Thompson IntelligenceA heightened focus on health is reshuffling the hierarchy of consumer priorities. In the wake of a global pandemic, consumers are putting more stock in medically and scientifically endorsed offerings. 89% of Americans put their trust in medical scientists, and those reporting a great deal of confidence in medical scientists has gone up from 35% before the outbreak to 43% in April, according to findings from Pew Research Center. Now, brands are harnessing that trust by enlisting medical professionals and spotlighting scientific credentials

Beats by Dr. Dre Sets Its First-Ever Campaign on TikTokI like when campaigns actually inspire creative action. For this challenge, people need a bit more creative than just replicating a dance. I really liked the emphasis on color, which works well on TikTok as a full-screen, immersive experience. You couldn’t really replicate this on other platforms. What we’re starting to see on TikTok is this mass participation in creativity. The concept of UGC isn’t new, but TikTok has made UGC so much more powerful. – Good TikTok Creative newsletter on the campaign

Language Log » “Mulan” critique – academics on the issues with Disney’s life action version of Mulan

China’s top 100 brands: National pride affects rankings | Marketing | Campaign Asia – With some world markets souring on particular Chinese brands, people in China rally round homegrown heroes. – the move towards rallying around the flag started before world markets went off some Chinese brands. The current environment has only accelerated this process somewhat

Ex-Google boss Eric Schmidt: US ‘dropped the ball’ on innovation – BBC NewsIn the battle for tech supremacy between the US and China, America has “dropped the ball” in funding for basic research, according to former Google chief executive Eric Schmidt. And that’s one of the key reasons why China has been able to catch up. Dr Schmidt, who is currently the Chair of the US Department of Defense’s innovation board, said he thinks the US is still ahead of China in tech innovation, for now. – The irony is that at Google Schmidt & co. pretended that this was precisely what they were doing

U.S. Google Antitrust Case Set to Expand With GOP States Joining – Bloomberg – Democrats want to more time for a broader probe. Areas focused on include Google search, advertising and Android. Of course, all of this would go away with Kamala Harris as vice president in a Biden administration.

China Defense Blog: China Army “hot chow” drone delivery service  – what looks like larger DJI drones pressed into providing hot cooked food to Chinese soldiers in the field

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Things that caught my eye this week

Reading Time: 2 minutes

The Lebanese armed forces were celebrating their 75th birthday and wanted to celebrate the contribution that they make to society. So they worked with a marketing agency to come up with PEACECAMO. PEACECAMO is based on photographs taken of different humanitarian incidents over the years that were then rendered into camouflage. These uniforms will be worn when concealment isn’t necessary. For instance parades or humanitarian work. Its a lovely idea, unfortunately this happened before the Beruit port explosion, which has fractured the government from the Lebanese people. More information here. More design related posts here.

PEACECAMO video

Marketing Week columnist and academic Mark Ritson at the Amplify marketing festival. In this presentation Ritson talks about balancing short term and long term needs in marketing. If that sounds familiar, well that’s because Ritson was inspired by this article by Tom Roach here.

Larry Shiller’s car collection and garage is a site to behold in terms of its scale. Although I wouldn’t be choosing any of these cars for myself I like the way he collects based on a narrow time period of design. You can see the jet age aesthetic coming through in the fins and tail lights.

I like the way he is pretty much self-sufficient from a parts perspective. With enough time, he can handle most of the repairs himself. This wouldn’t be possible now with the rapid evolution in technology. It was simpler times; chip design and software are essential to most modern cars.

Photographer Trey Ratcliff has been putting out these videos that would be beloved of VJs playing a rave in the early 1990s. Pull out your old Goa trance CDs and watch with this playlist for full effect.

If Trey Ratcliff’s videos weren’t trippy enough for you maybe refractive glasses are what you need? Refractive glasses turn each firework into an explosion of hearts

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ICYMI | 万一你错过了| 당신이 그것을 놓친 경우에 대비해서

Reading Time: 4 minutes

China’s inward-facing ‘dual circulation’ strategy leaves many wondering where domestic demand will come from | South China Morning Post – dual circulation faces an uphill struggle. some structural issues. Finances in China are designed to benefit the state and the uber rich. China’s Gini co-efficient shows an astonishing gap between rich and poor. COVID-19 has meant that Chinese consumers have even less money to spend. This means that the domestic demand aspect of the dual circulation strategy won’t work as desired. More on China here.

Forget TikTok. China’s Powerhouse App Is WeChat. – The New York TimesIt has even extended Beijing’s reach beyond its borders. When secret police issue threats abroad, they often do so on WeChat. When military researchers working undercover in the United States needed to talk to China’s embassies, they used WeChat, according to court documents. The party coordinates via WeChat with members studying overseas – I loved the descriptor of WeChat as a super filter bubble. I am continually surprised by how nationalistic Chinese friends have become over my nine years using WeChat

Jaron Lanier Thinks Things May Have Gotten Better, or Facebook ‘Might Have Won Already’ – Slashdot – interesting takeouts from an interview with GQ. This wouldn’t have made GQ five years ago, which goes to show how online privacy has become more important to the general public

The True Story of Lee Kuan Yew’s Singapore | Palladium Magazine

The User Always Loses | Hacker News – fascinating Silicon Valley discussion on user-hostile companies

How Did the Internet Get So Bad? | The Nation“Search strings used to be phrased like ingredients: ‘revolution AND french OR russian NOT american,’” McNeil writes. But in the past two decades, the language and tone of our search queries have become more baroque and confessional. “When I search for information now, I feel like I should add ‘please’ and ‘thank you’ to every request. There is no way around it, talking to the Google search bar like a human generates more relevant results.” This feels anecdotally true; I’ve certainly gotten into the habit of phrasing my searches, as McNeil notes, along the lines of “‘how do i download a printer driver for mac’ rather than ‘download printer driver mac.’” – one of my biggest frustrations is the lack of depth that ‘human language’ search allows versus the previous use of boolean terms

‘Is PR structurally ageist? Sadly, I think it is’ – PR leaders respond to Mark Read’s comments on age | PR Weekwhen the realisation you’re old hits you in PR, you have six options. You can set up your own shop (if you haven’t already). You can go in-house for breadth. You can run an agency (or help someone run theirs). You can become a functional ‘guru’ (a strategist, for example). You can fully embrace freelance consulting. Or you can go full side hustle and open a gin still

Apple Watch Podcasts App Found to Falsely Inflate Listener Numbers – MacRumors – interesting, I wonder if this will change as we go ‘post-smartphone’?

TikTok ads have pushed scams about apps, diet pills, other products, report says – CNET – to be fair most of Facebook and Instagram ads sourced from Chinese merchants and drop-shippers are just as bad. Given the continued export focus of China’s dual circulation strategy I can’t see TikTok changing this at all

SoftBank unmasked as ‘Nasdaq whale’ that stoked tech rally | Financial Times – this almost sounds like a desperate gambler

The Big Tesla Hack: A hacker gained control over the entire fleet, but fortunately he’s a good guy – Electrek – but what happens if its the GRU, the MSS or North Korea who find the next hack?

‘The Man in the White Suit’: What Will We Do When We’ve Nothing to Make? — Jim Carroll’s BlogShould science pursue innovation that improves people’s lives regardless of the impact it may have on industry and employment? How do we deal with the concentration of capital that results from such disruptive change? How do we accommodate the workers who have lost their jobs? What will we do when we’ve nothing to make?

WePresent | Mong Tong are an ambient psychedelic group from Taipei – Taiwanese krautrock?

Harrods’s bold new bet: Suburbia | Vogue Business – in Essex and Milton Keynes. Surprised at this, I would have thought branches in Singapore and Berlin would make more sense?

Dive action hero: meet the new Rolex Submariner | Financial Times – still the cleanest design of dive watch. The 70-hour power reserve is impressive

Hong Kong cardinal warns priests to ‘watch your language’ in homilies – Catholic HeraldThe priest, who asked not to be named because of concerns he could be prosecuted under the National Security Law, told CNA on Tuesday that many local Catholics were dismayed by Cardinal Tong’s actions. “The youth of the Church is for democracy, they simply are,” he told CNA. “They are looking for leadership, and I doubt you would find any Catholic under 35 here who is not angry and does not see the chancery as siding with the people tear-gassing them in the streets.”

A TALE OF TWO NIKE ADS: MARKETING’S UNHEALTHY OBSESSION WITH “INSPIRATION” – BBH LabsGenerally speaking, ordinary folks are just much more chilled out than marketers. They are far less preoccupied with their careers, their personal fitness, keeping up with technology and looking at social media. They look for good deals and use coupons and loyalty programs but they are less likely to consult “expert opinion” before a purchase. They are much more interested in books and literature than they are in business. They are unashamed about their love of television. In fact they just love to be entertained.

‘We May Be Losing The Race’ For AI With China: Bob Work – US defence establishment think that they may be losing the race for AI with China.