ICYMI | 万一你错过了| 당신이 그것을 놓친 경우에 대비해서

Reading Time: 5 minutes Google acquires Pointy, a startup to help brick-and-mortar retailers list products online, for $163M | TechCrunch – built hardware and software technology to help physical retailers — specifically those that might not already have an extensive e-commerce storefront detailing in-store inventory — get their products discoverable online without any extra work – reminds me of … Read moreICYMI | 万一你错过了| 당신이 그것을 놓친 경우에 대비해서

Breaking norms

Reading Time: 3 minutes Breaking norms to create shock is a well-trodden path. Look at the way the Conservative Party used transgressions to dominate news cycles during the last election. For a cynical marketer like myself it has all become rather jaded. This news footage of audience reactions from screenings of The Exorcist reminded me of the power in … Read moreBreaking norms

ICYMI | 万一你错过了| 당신이 그것을 놓친 경우에 대비해서

Reading Time: 10 minutes IPA | The Wide and the Narrow of it – Building ‘Wide’, I propose, is driving a brand’s meaning and equity through the power of shared and collective cultural moments.  Building ‘Narrow’ is defined as creating meaning and equity through the power of individual and personal customer experience.  Both of these definitions can impact how … Read moreICYMI | 万一你错过了| 당신이 그것을 놓친 경우에 대비해서

Five for Friday | 五日(星期五) | 금요일에 다섯 가지

Reading Time: < 1 minute A gorgeous unreleased adaption of Akira for the Sega MegaDrive. I presume that these visuals are designed to move the game play from level to level. As technology has improved computer graphics has become more prosaic. You no longer see the kind of surreal computer graphics visuals that you enjoyed from the late 1970s to … Read moreFive for Friday | 五日(星期五) | 금요일에 다섯 가지

Five for Friday | 五日(星期五) | 금요일에 다섯 가지

Reading Time: < 1 minute Volkswagen Beatle – after seven decades Volkswagen is finally saying goodbye to its most iconic vehicle. It seems the Beatle won’t make it into the electric future of Volkswagen. We lost visual futurist Syd Mead at the end of 2019. Mead was best known now as the stylist on Blade Runner, but had worked for … Read moreFive for Friday | 五日(星期五) | 금요일에 다섯 가지