Category: culture | 文明 | 미디어와 예술 | 人文
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The John Donahue post
Who is John Donahue? John Donahue is the outgoing CEO at Nike. Full disclosure, I have Nike in my wardrobe and I own a share in the company at the time of writing. Anyway back to Donahue, according to his biography on the Nike website: John Donahoe is President & CEO of NIKE, Inc. He…
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Not the target demographic
My parents are not the target demographic for most brands. Like me they don’t see themselves represented on screen. Even the old guy from the Werther’s Original advert doesn’t appear any more. Spending some time with them recently allowed me to see what brands might be missing out on and how they related to brands.…
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AI search + more things
AI search This section on AI search is largely down to Rowan Kisby’s observations over at LinkedIn. I worked with Rowan when I was her client at Unilever, super-smart, can’t recommend her enough. Now on to AI search: Google has looked to augment its web search in a more obvious way with generative AI providing…
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Roots
I spent a good deal of time thinking about roots and what they mean to me, with a change in my wider family situation. I spent a lot of my time growing up on the family farm owned by an Uncle. I knew the neighbours, knew the dogs and was familiar with many farm chores.…
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The ultimate driving machine + more things
The ultimate driving machine Interesting interview with author Steve Saxty on how BMW as a modern car brand came into being as the ultimate driving machine and a discussion on what eventually became the 1-series. The brand value of it being the ultimate driving machine actually came from a review by US magazine Road &…
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Zynternet + more things
Zynternet is a portmanteau made up of Zyn and internet. If you’re reading this internet is self-explanatory, the Zyn in question is tabacco-free Skoal bandit type nicotine pouches. Zyn comes in a tin and has various flavours. According to journalist Max Read, the Zynternet is a kind of 90s to early 2000s sports obsessed ‘lad’…
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Media virus by Douglas Rushkoff
By the time Media Virus came out, Douglas Rushkoff was a public intellectual with the same kind of cultural impact of Simon Sinek back in the 1990s and early 2000s. I went back to read Media Virus for the first time in decades. The book design feels very dot com, with neon colour details a…