Things that caught my eye this week

Reading Time: 2 minutes Positive Brand Friction is a report that looks at the impact of customer experience on brand and how to get the best benefit out of it in the long term. The report was launched by the Institute of Practitioners in Advertising (IPA) at the Effworks Global Conference. Positive Brand Friction identifies a number of factors… Continue reading Things that caught my eye this week

ICYMI | 당신이 그것을 놓친 경우에 대비해서

Reading Time: 4 minutes Apple’s Shifting Supply Chain Creates Boomtowns in Rural Vietnam – Bloomberg – Vietnam is becoming the new China. While China has been impacted by problems of its own making, resulting in diversification of supply chains and trade disputes. This Vietnam build-out feels very much like build out in China during the late 1990s and the… Continue reading ICYMI | 당신이 그것을 놓친 경우에 대비해서

Consumerology by Philip Graves

Reading Time: < 1 minute Consumerology taps into Phil Graves experience as a consultant on consumer behaviour. In the book, he draws on experience in retail marketing and classic marketing case studies such as New Coke. These examples show the numerous ways in which marketing fails to understand consumers. Much of the tried and true testing methods used make consumer… Continue reading Consumerology by Philip Graves