I didn’t want to talk about space aliens. Given that some people are currently beating up on network engineers and destroying 5G network infrastructure, this art project about space aliens and electro-magnetic radiation might be considered to be a bit close to the bone. Space Aliens are no longer visiting Earth due to an allergy to our cell phones – the storytelling neatly taps neatly into the cold war and X-Files peak of alien abduction and combines it with ambient music.
Keep It Real Online is a great campaign by the New Zealand government highlighting the risk and appropriate action parents can take regarding online behaviour.
YouTube channel Awkward Puppets has become active again over the past couple of months. Imagine if Sesame Street characters grew into awkward post-modern adults.
Were TikTokers and K-pop stans really behind Trump’s low rally turnout? | Dazed – There’s no way to prove whether the fake bookings caused genuine Trump supporters to lose seats. Many have attributed the low turnout to Trump’s failing campaign, with Bernie Sanders tweeting: “Maybe people are catching on that he is a pathological liar and a fraud.” Others have cited the ongoing coronavirus pandemic as reducing turnout, with mass gatherings still not deemed safe (six campaign staffers later tested positive for COVID-19) – the catchy story about K-pop stans might be obscuring a more interesting story: that Trump just doesn’t have stadium filling power anymore. More Korea related stories here.
Rocky start for Land Rover’s new Defender | Financial Times – Despite being configured online 1.6m times by enthusiasts, only 11,000 customer orders have been placed for the car so far, with a further 11,000 test-drive cars ordered by dealers, according to JLR’s annual results – fascinating insight in terms of website conversion numbers for the Land Rover
Quite apart of the inappropriateness of defining segments by ‘generations’ some of the economic data in these presentations are quite interesting. I would challenge their assumptions about attitudes over time made in the video.
Solving online events — Benedict Evans – No-one has ever really managed to take a networking event and put it online. You certainly can’t just make a text chat channel for everyone watching the video stream and claim that’s as the same as a cocktail party. Equally, I can go up to a booth on the Qualcomm or Ericsson stand at MWC, wait my turn and then ask an engineer lots of questions, but how do we do that online? I could book a sales call, but that’s not the same at all.
Mediatel: Mediatel News: Export to survive – According to Ad Association, UK advertising exports hit £7.9bn in 2018, a 15% increase on the year before. They’re growing faster than other services exports and, surprisingly to me at any rate, the growth rate has accelerated since Brexit – but the Brexit restrictions haven’t kicked in yet
China is setting itself up to win cold war 2.0 | Financial Times – At the height of the cold war in 1963, the US federal government spent more on research and development than the rest of the world’s public and private sectors combined, Mr Atkinson says. Today, it spends less on R&D as a proportion of gross domestic product than it did in 1955
Behind China’s Twitter Campaign, a Murky Supporting Chorus – The New York Times – No doubt some of these accounts are run by patriotic, tech-savvy Chinese people who get around their government’s ban on Twitter and other Western platforms. But an analysis by The New York Times found that many of the accounts behaved with a single-mindedness that could suggest a coordinated campaign of the type that nation states have carried out on Twitter in the past. Of the roughly 4,600 accounts that reposted China’s leading envoys and state-run news outlets during a recent week, many acted suspiciously, The Times found. One in six tweeted with extremely high frequency despite having few followers, as if they were being used as loudspeakers, not as sharing platforms – surprised that the bots don’t mutually follow each other as social proof
Sophisticated card skimming in Mexico by a Romanian criminal gang was first highlighted by Brian Krebs. This documentary was produced by the Organised Crime and Corruption Reporting Project and features Brian Krebs. It is amazing how audacious this sophisticated card skimming scheme was.
Adam and Eve DDB’s Les Binet on COVID-19 and recommendations on marketing. Much of it is more common sense and nuanced consideration than simple rules by other people. The key outtakes here compared to some of the stuff that I have seen coming out of Ogilvy Asia is the differentiation between supply-side driven recession and demand-side driven recession.
Elders Corner is a documentary that focuses on the political context that Afrobeat exists and had been played in. It tells the stories of Nigeria’s musicians who pioneered the Afrobeat sound and the role of their music in society during a time of tremendous political upheaval.
Asian brands really seem to have taken to Animal Crossing, with a Hong Kong eatery hiring a marketer to build their Animal Crossing presence. The Global Pride festival seems to be no exception to brands and culture going into Animal Crossing. The creator tools allows creative expression that works really well for Pride month celebrations.
In the same week that Boston Dynamics released their ‘Spot’ robot, a Thai shopping mall are doing an interesting exercise in human computer interaction featured in the Singapore media Robot dog hounds Thai shoppers to keep hands virus-free – TODAYonline. I’d love to know if they managed to gather effectiveness data around this initiative. The only thing that surprised me about this was that it was a Thai shopping mall, rather than one in Singapore.