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Things that caught my eye this week

Reading Time: < 1 minute

I didn’t want to talk about space aliens. Given that some people are currently beating up on network engineers and destroying 5G network infrastructure, this art project about space aliens and electro-magnetic radiation might be considered to be a bit close to the bone. Space Aliens are no longer visiting Earth due to an allergy to our cell phones – the storytelling neatly taps neatly into the cold war and X-Files peak of alien abduction and combines it with ambient music.

Keep It Real Online is a great campaign by the New Zealand government highlighting the risk and appropriate action parents can take regarding online behaviour.

Keep It Real Online – New Zealand government

YouTube channel Awkward Puppets has become active again over the past couple of months. Imagine if Sesame Street characters grew into awkward post-modern adults.

Maybelline Launches ‘Spread Good Vibes’ COVID-19 Campaign in Thailand Branding in Asia | Branding Asia Magazine – a lovely bit of insight: that make-up and mutual social affirmation ‘good vibes’ will do wonders for how we feel during COVID-19. It also taps into Thai women’s love of beauty products. The execution was nicely done using augmented reality. The campaign was done by MRM for Maybelline-Thailand. More Thai-related posts.


Ali Goldsworthy was on BBC Radio 4: Four Thought. She explained why campaigns which succeed by polarising people can cause long-term harm, and suggests ways we might tackle the resulting damage.