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市场营销 | marketing | 마케팅

Its a Google-world we just live in it

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I’ve never been that concerned search engine traffic to my blog posts and more bothered about owning my own reputation on Google.

This is primarily because I don’t monetise the site through advertising and instead think that having a good search karma is payment enough. However I gave some additional thought to search engine optimisation (SEO) and personal blog traffic after Improbulus provided a primer presentation at the June London Bloggers event and summarised it on her blog. The advice there is all very good and I would recommend that you nip over and check it out.

One thing I do, is use Flickr for my picture hosting on this blog. If I use an image, I post a link to the blog post that used it. That provides at least inbound link to the post and the blog provides contextual text around the image. What this allows people to do is find your content in both image search and normal search options.  This can also be done for embedded video as well if you felt inclined.

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初 | hygiene | 기본

Links of the day

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Big Ideas – interesting events in London

Luxury brands discover social networks – International Herald Tribune

Biting the Apple Article – Eurogamer – interesting analysis piece from a games publication trying to make sense of the digital living room. One interesting quote in the comments: this is probably the last gen that we can really call them “games consoles”

Format Magazine » Kidrobot interview

Categories
市场营销 | marketing | 마케팅

Apple fumbles social media issues management

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I suck big time

MobileMe has managed to ruin the performance of Apple’s .mac service and has had a patchy rate of success that makes Twitter look like a cast-iron solid enterprise platform. Even Walt Mossberg realises that MobileMe is a metaphorical dog. Now contracts and calendar synchronisation is a non-trivial computing problem especially across multiple computers and phones, but Apple promised ‘Exchange for the rest of us‘.

Apple’s tight-lipped approach has been put one-side to try a more open social media approach. The posting tries to be transparent  about what Apple is doing to make MobileMe perform better.

There is no sense of a real person behind the post, beyond the ‘Steve made me write this’ introduction like as if the author brought it down on stone tablets from the executive suite. There is little to no emotion; i.e. we’re unhappy that our product sucks and these are the things that we’re doing. There was no obvious way to react to the post.
Is the company going to enter into a dialogue?A better approach would be to demonstrate some real contrition about the unholy mess, especially when you compare it with the crisis management efforts of brands like JetBlue. And to start thinking about building up a dialogue in advance of any future bumps in the road.