Reading Time: 2 minutes Digital Chief Kevin King Quits Edelman After 14 Years – More recently, sources familiar with the situation also point to ongoing questions regarding the agency’s investment priorities. Famously, Edelman has hired more than 600 creatives and planners over the last three years, in a bid to better compete with agencies across the paid and earned media spectrum… Continue reading ICYMI | 万一你错过了| 당신이 그것을 놓친 경우
Reading Time: 8 minutes From Hollywood to the marketing industry we’re told that stories resonate with us. They are the reason why films, books, video games and TV dramas entertain. According to storytelling theorists like Joseph Campbell; we find fulfilment understanding what is happening. Campbell et al think that our enjoyment of stories analogous to the enjoyment of solving… Continue reading What if Stories are Brain Code?
Reading Time: 3 minutes COSCO SHIPPING Lines | Customer advisory on network breakdown within America Regions – Customer statement on how their business IT systems were (allegedly hacked and) shut down ITV Self Serve – this could be the equivalent of 1980s era slideshow style cinema ads for your local Indian restaurant. I could see the benefits for estate agent chains,… Continue reading ICYMI | 万一你错过了| 당신이 그것을 놓친 경우