Links of the day | 在网上找到

Build them and they will come | The Economist – or how AirBnB doesn’t make much of a difference in London due to structural issues IBM’s Supercomputer is Controlling a Massive Virtual Reality Game, and They Need Beta Testers – In Brief This virtual reality game will be powered by cognitive computing and cloud technology. And they […]

MWC 2016 as a case study on talkability, brand mentions and brand performance

Mobile World Congress (or in industry parlance MWC 2016) is where the telecoms industry goes to set out its stand. It has gradually changed from being a conference where the big issues of the day are hashed out, to more of a trade show a la CES or CeBIT. From a brand point of view, […]

Links of the day | 在网上找到

Demand for heat-pipes for smartphones may emerge – DigiTimes – suggests a lack of die size and power saving improvements. Interesting technology through Facebook Officially Launches Canvas Ads That Load Full-Screen Rich Media Pages In-App | TechCrunch – Instant Articles, meet Instant Ads. Facebook wants to give advertisers an immersive way to reach people without making them leave […]

Five for Friday | 五日(星期五)

Things that have made my day this week Come to Singapore! The Sights (And Branding) Are Lovely | WIRED – it feels very Monocle-esque William Gibson on the decline of cyberspace Interesting to see Renault going back to Alpine’s sports roots with the Vision. Similar formula to the 1960s cars, a light, small car with a […]

An idea for the CIPR to provide even more benefit to the PR profession

First of all the Chartered Institute of Public Relations (CIPR) has improved immeasurably from where it was a few years ago. It acknowledges that social media is now a thing. It has given consideration to social media being part of public relations campaigns. If you dig around there are freely available journals on communications on […]