Month: March 2008
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Microtrends:The Small Forces Behind Tomorrow’s Big Changes by Mark Penn and E. Kinney Zalesne
Microtrends is one of them must-read books if you want to recognise where your peers get some of their slideware and buzzwords from. Author Mark Penn has a rich pedigree with this, having been the political wonk who was partly responsible for popularising the ‘soccer mom‘ phrase during the late 1990s; this was to US…
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Vicarious Experiences
I had a chat with Gi at Techlightenment over a coffee in the Tea Building at Shoreditch last week when we got to discussing what I had blogged about in my ‘fire hose of content’ posting earlier on that week. And we diverted on to vicarious experiences, let me give you an example: Occasionally I…
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Social network decline + more
Social network decline Social network decline is likely hard to define at first, we would likely seem small signals here and there. It may be easier to see in smaller, niche platforms. It is hard to know when a backing track of Jim Morrison droning ‘this is the end my friend. This is the end’…
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Open Sources
In Open Sources: voices from the revolution – O’Reilly Publishing recorded the history to date and ethos of the open source community by having the main protagonists write essays on their parts in it. The essays are insightful about the development of the open source phenomena, the technology and the personalities of the protagonists. In…
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O2 Bluebook service
I was prompted to write this post in reaction to the Bluebook service by O2, which is currently being promoted as part of a 4.5 million GBP campaign across a range of print media including The Observer magazine, Heat, Nuts and Kerrang! matched by banner ads on Facebook and MySpace. First thing, the fact that…
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Slugger O’Toole – social & print
The people at Taylor Bennett and Unicorn Jobs invited me along to an event which discussed social media and how it relates to the mainstream media. The panelists were Drew Benvie, Simon Nixon of Breakingviews and Mick Fealty of Slugger O’Toole and the Brassneck blog at the Daily Telegraph. Here is the notes that I…
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Mountain Lion + more news
Mountain Lion Daring Fireball: Mountain Lion – interesting insight to Apple’s PR approach on OS X Mountain Lion Apple OS X Mountain Lion unveiled: Consumer dream, developer nightmare | ExtremeTech – Mountain Lion is leaning much more heavily on the app store and has an eye towards iOS converts Beauty Not Made Up: Tourists Boost…
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The cyber-lynching of David Motari
David Motari is a US Marine who allegedly appeared in a video that was posted on YouTube. The clip showed a US serviceman throw a puppy over a cliff or gulley. I am not going to go into the rights and wrongs of this incident or whether the video is a fake. But I was…
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Predictably Irrational by Dan Ariely
Predictably Irrational struck me on first glance at the cover as just a trendy coffee table business book similar to the ones that Malcolm Gladwell cranks out every few years. That is a book that has a bit of buzz and is entertaining to read, but is much real-world use as The Beano annual. It…