Ged Carroll

The cyber-lynching of David Motari

Published: (Updated: ) in consumer behaviour | 消費者行為 | 소비자 행동, ethics | 倫理 | 윤리학, online | 線上 | 온라인으로 | オンライン by .

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David Motari is a US Marine who allegedly appeared in a video that was posted on YouTube. The clip showed a US serviceman throw a puppy over a cliff or gulley. I am not going to go into the rights and wrongs of this incident or whether the video is a fake. But I was fascinated and disturbed by the public reaction online.

There was an online groundswell that condemned his actions. A quick Google search showed how many people then researched and published personal details about Motari. From there they looked at  his spouse, his friends and family. They listed two telephone numbers with different area codes for him and provided an address in Monroe, Washington State.

Screen shots were taken of his Bebo profile that had a clear picture making him easy to identify. They researched his customised Honda Civic and listed the Hawaii registration number of his vehicle.

They posted his wife’s social network details. This was followed by the social network details of his sister. These also included pictures. The online mob had spoken and they wanted punishment meted out to David Motari. This all happened before the military authorities had a chance to respond and investigate adequately.

My efforts to get on to the two domains ( and used by the US Marines to see how they were handling the online reputational aspect of this event was fruitless as the sites seemed to be overwhelmed with traffic (or taken down to prevent hacktivism).

Thinking about the incident and the response, gave me some questions to mull on:

I get the sense that we (online users in western society) entered moral territory that we don’t understand the full impact of yet.

We have yet to wrestle with the great individual and collective responsibility that comes with having access to the internet and all its services. At the moment too many people treat the web as a playground and it concerns me that stupid and senseless acts may happen before this lesson is widely learned.

Some links to provide a bit of background on this story:

More online culture related content here.