Jargon watch: HENRYS

A new label for what would be considered millennial yuppies.

High Earning, Not Rich Yet

Via Goldman Sachs and Quartz

More information
Here is your dumb new acronym for moneyed millennials: HENRYs | Quartz

Links of the day | 在网上找到

Is RSS Dead? A Look At The Numbers | MakeUseOf – interesting stats on RSS – a very-much alive format

Adidas Group Forecasts 15 Percent Annual EPS Growth Through 2020 | Team Business – interesting definition of open source

Kraft and Heinz Merger a Cost Cutting Story | Euromonitor International – cost cutting could also be from a marketing perspective

Facebook Unveils Immersive 360-Degree Video for News Feeds | WIRED – interesting moves to come up with immersive (non game) content

Messaging Apps Offer Do-It-All Services in Bid for Higher Profits – NYTimes.com – interesting article on how WeChat and LINE are blazing the trail for western OTT messaging platforms in terms of innovation and business models (paywall)

Homegrown smartphone brand beats Samsung in the Philippines | Techinasia – part of a wider story about how Samsung is getting rolled back out of high growth markets in smartphones

“Dressing down” is only a status symbol for the elite – Quartz – flagged up by our Becky

WeChat is how content goes viral in China | Resonance China – from a marketing perspective this confirms the decline in Weibo as a platform. It also provides challenges due to the lack of visibility for brands in comparison to Weibo

Five for Friday | 五日(星期五)

Things that have made my day this week:

Time lapse video of flowers blooming

Vintage British Airways advert from 1984 that sampled Beastie Revolution from the Cooky Puss debut single of the Beastie Boys

Amazing new footage from the forthcoming film instalment of Ghost In The Shell

Nike design legend Tinker Hatfield on the roots of the Nike Air Max Zero

Great explanation of how DLP MEMS chip works

Genius social media tone-of-voice

Waterstones Oxford Street realise that their customer base probably comes from the hipster sub-culture and working in the media sector. A mix of social media management in-jokes and grammar faux pas’ ensues. Here is an example of their posts.

Links of the day | 在网上找到

BlueFocus FY 2014 profit up 62.8% | PR Week – Sir Martin Sorrell will be concerned

Founding Fuel Hunting with the hounds – Indian consumers, by and large and across product categories, gravitate towards lower prices and more features instead of passionate brand loyalty

Keacher.com » How I introduced a 27-year-old computer to the web – interesting article, especially since he has to use at least two pieces of external tech to pre-process required applications to develop a web connection and render the web content itself. It puts into perspective how powerful a smartphone is