Month: February 2015
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Singapore police + more things
The Singapore Police issued this video where a cardboard cut-out sign warning shoplifters is brought to life, hilarity ensued amongst Singaporean netizens Post by Singapore Police Force. Disclosure: Singapore Home Team is a former client. The Singapore Home Team is made up of the different services that sit under the Ministry of Home Affairs including…
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8K resolution & other things
NHK unveils 8K tech | TelecomAsia – of course the challenge is having a TV big enough to make 8K worthwhile. 4K is the height of digital experience at the moment. If you go to watch a film in the West End on a digital projector, you will be watching 4K rather than 8K images. Secondly…
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A Twitter experiment on fake followers
In 2013, I worked with a number of companies and executives that has used services to inflate their Sina Weibo accounts standing with fake followers. (In case you haven’t heard about it, Sina Weibo is a Chinese micro-blogging service). Often this was seen as a cheap way of getting an ego-boosting metric on their account…
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Marketing singularities
This post was prompted by a couple of conversations over the past few days that culminated in the idea of marketing singularities. Conversation number one A friend pointed out that they’ve got a new job, just received a document on what we’re doing from my global social agency ‘X’. What’s your opinion of them and…
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Gree + more news
Gree Asiajin ยป Gree CEO Talks To National Paper Readers By A Full-Page Ad – interesting how social businesses had to respond to accusations of preying on consumers by ‘traditional’ business. Gree is a Japanese Internet media company with headquarters in Tokyo. The name was borrowed from the idea of six degrees of separation. It…
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Ogilvy social trends + other things
Ogilvy social trends Marshall and James delivered their Ogilvy social trends presentation on a webinar. Included in the Ogilvy social trends presentation is Here is this year’s Ogilvy social trends presentation: Vintage logo design Flickr user Eric Carl has put together an amazing album of vintage logo design from the 1970s and they are truly…
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O2O (online to offline) big in China
My friend Sam Sun used to flag up O2O as the most important trend he saw when we worked together on mainland Chinese campaigns. O2O means online-to-offline. An integration of digital marketing tactics with marketing to drive retail footfall. O2O in China In China, there is real consumer demand for this type of marketing. Tencent…