Ogilvy social trends + other things
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Ogilvy social trends
Marshall and James delivered their Ogilvy social trends presentation on a webinar. Included in the Ogilvy social trends presentation is
- Disposable / transient content
- Brand banter
- Sub-dividing communities using greater ad targeting
- Twitter zero as the organic reach on the platform plunges towards zero
- Platforms battle for video dominance
- Rise in privacy facilitating services
- Digital and identity are blurring the lines between aspiration and self actualisation
Here is this year’s Ogilvy social trends presentation:
Vintage logo design
Flickr user Eric Carl has put together an amazing album of vintage logo design from the 1970s and they are truly splendid in monochrome. They are like set of post modern mons – the iconic symbols that Japanese clans used to represent themselves. They also feel timeless rather than trend driven.
Great to finally see something we’ve been working on for a good while break cover. I have been working on a global website redesign and digital strategy for the Family Brands unit at Unilever. This is their worldwide margarine (and related cooking ingredients including cream analogues) product portfolio of products. A second project that I have been involved in is a set of adverts that will be rolling out globally. This is debuting in Mexico. Unfortunately, I couldn’t enjoy it as the new, new thing beckons.
There was the usual marketing folk shoe-gazing about the American Super Bowl ads, here they are if you have somehow managed to miss them over the past week. I am finding that there is less and less material to fuel client discussions from the Super Bowl adverts over the years, despite it being one of the best brand building / reinforcement opportunities available in any media market.
Finally, Apple’s financial performance dominated mobile related discussion. It highlighted to me how commoditised around AndARM (Android and ARM) the mobile handset industry has become with vendors not learning from past PC industry lessons. The analogue of Wintel (Windows and Intel) is becoming increasingly common in the mobile industry. More related content here.