DingDing – a Chinese equivalent of Slack, Microsoft Teams, Zoom or Skype was getting 1-star ratings in Apple and local app stores. Many school children are in lockdown due to the corona virus Covid 2019 and having to use the app as a virtual class room. DingDing was the most downloaded app in the Apple app store on February 5
They weren’t happy and bashed the app across app stores. Some of it was acting out and some was trying to get the app removed from the stores all together.
With its ratings dropping rapidly across app stores. Marketers put out this meme literate video. In it the DingDing mascot cries and begs children not to penalise it. It seems to have worked in terms of stabilising its rating.
Click to expand the video and wait through the short advert (sorry about that). There is an international version of DingDing called DingTalk that is often used by cross-border teams. The iOS and macOS versions are nicely designed. And unlike WeChat it doesn’t send your messages in the clear. But as with any software designed for the great firewall, use with care.
Back when I worked in-house at Yahoo!, Google seemed to get media coverage with ease. The Google Maps campaign around the Oscars reminded me of this. Google Maps collected famous movie locations and showcased them on Google Maps. Trendwatching has a great case study on the campaign.
Chinese brand Yili-owned baby milk formula brand JinLingGuan (JLG) decided to make its own smart speaker for parents. Which I found a bit odd given the amount of voice products available in China. But it seems more like skill-building and product giveaway in conjunction with Xiaomi. It built a parenting skill that featured 1,200 questions.
Key parental insights according to Mindshare:
62.5% of young parents in China worry they are not good enough for their children
70+% of mothers experience postpartum anxiety
Results according to Mindshare
Programme drove over 55 million Q&A sessions, 210% more than expected
Over USD$2.2m (RMB¥15m) in sales and all 10,000 smart speaker gift sets sold out
The durable history of Casio’s durable G-Shock watch – the company gets asked all the time about how it might create a smartwatch that lives up to users’ rugged expectations for its storied brand, but that any such product would have to be a G-Shock first. “I believe you can rest assured that it will be uniquely G-Shock in its form factor, unlike anything we have seen before.” If Casio carries its tradition forward, you’ll be able to read all about it—right on the face of the watch itself
Facebook does not understand the marketplace of ideas | Financial Times – The first critical flaw in Mr Zuckerberg’s thinking is the idea that the marketplace for goods is efficient without regulation. Much of the thrust of economics over the past half century has been to understand what regulations are needed to ensure that markets work. We have tort laws that ensure accountability if someone is injured and we don’t allow companies to pollute willy-nilly. We have fraud and advertising laws to protect consumers against deceptions — recognising that such laws circumscribe what individuals may say and publish – well worth reading the rest of the article (paywall)
How Loro Piana serves ‘nomadic elite’ with €7,000 cashmere coats | Financial Times – A recent report from consultants Bain & Co argued that new growth in the luxury goods industry was going to be driven by brands that go beyond just offering shoppers a product and were able to also provide a mixture of new experiences and ideas, and even provoke emotions
Jeff Staple On How Streetwear Set The Tone For Today’s Mainstream—And What To Expect Next – now, a single post can disrupt everything. A single verse from the right musician can kill off an entire brand. So the velocity at which retailers must adapt had to catch up. They could no longer wait for the Vogue “September Issue” or New York Fashion Week to see what was hot. It was blatantly obvious down to the exact number of “likes.”
Chow Tai Fook, Sa Sa closures deepen Hong Kong retail crisis | Campaign Asia – this is about deflating an overinflated retail and real estate economy. Its popularity was from the prevalence of adulterated products in China and the lack of sales tax in Hong Kong. Chow Tai Fook failed to look at international expansion and has no one to blame but its board of directors
Google acquires Pointy, a startup to help brick-and-mortar retailers list products online, for $163M | TechCrunch – built hardware and software technology to help physical retailers — specifically those that might not already have an extensive e-commerce storefront detailing in-store inventory — get their products discoverable online without any extra work – reminds me of the kind of thing you’d expect Tencent or Alibaba to do as China has led in O2O e-tailing
Mediatel: Newsline: How the UK is quietly importing a sinister political phenomenon – “I have read so many predictions and trends about journalism in the past few weeks. The most significant trend, mostly unacknowledged, is that of politicians realizing they do not need to provide access or engagement with journalists, or even tell the truth, to be electable.” – where is this going?
Make your China marketing pop with these pop culture tips – POP MART: the designer toy market in China is booming. Not that surprising given historic popularity in Hong Kong and Japan – in many respects culturally China is a laggard
Framed — Pixel Envy – three paragraphs in and it is already setting up the idea that personal privacy and public safety are two opposing ends of a gradient. That’s simply not true. A society that has less personal privacy does not inherently have better public safety; Russia and Saudi Arabia are countries with respectable HDI scores, brutal censorship and surveillance, and higher murder rates than Australia, Denmark, France, and the United Kingdom
Sugar Bear’s Don’t Scandalize Mine was a go to record for me, but I’ve never seen a music video of it until now
What Does Taiwan’s Public Think About Election Interference From China? – The Diplomat – hyper-polarization in views between DPP and KMT supporters highlights the difficulty in addressing cybersecurity and China more broadly. To reach a consensus requires first acknowledging and disrupting the echo chambers in which disinformation campaigns thrive, then the government must implement election transparency policies to more easily expose disinformation efforts. However, with increasing animosity between parties, this consensus may be hard to reach. Citizens may also be concerned that any steps the government takes are limiting their freedom of speech or other rights (paywall)
Try as It Might, Germany Isn’t Warming to Huawei – The Diplomat – Highest on their list of concerns has been the risk of exposing the future German 5G network to large-scale espionage and data theft on behalf of corporate and political actors in China. In recent years, Germany’s intelligence agencies have reported a steady increase in Chinese government-directed espionage and hacking activities against German targets, primarily with the aim of acquiring corporate secrets. China is now considered the source of the majority of cyberattacks against Germany. In 2019, some of the largest German companies confirmed that they had been targeted by a new wave of cyberattacks that likely originated with the Chinese government. During a parliamentary hearing on the issue of Huawei in October, Thomas Haldenwang, the president of Germany’s domestic intelligence agency (Bundesverfassungsschutz), claimed that Chinese espionage and cyberattacks have been expanding into more and more sectors of the economy and the state. According to Haldenwang, while Chinese cyberattacks in Germany were previously focused primarily on private corporations and technology
China Manufacturing:”Elvis Has Left the Building” | China Law Blog – “China’s rising costs, tricky regulations and increasingly unstable geopolitical situation are forcing more manufacturers to move production elsewhere” and we should expect this exodus to gain speed in 2020, “despite the prospect of a minor US-China trade truce.”
Bose and HERE Fuel AR Experience Innovation By Combining Location and Audio Technologies – Semiconductor Digest – HERE Technologies, a global leader in mapping and location platform services, today announced a collaboration with Bose Corporation to jointly enable their respective developer communities to deploy augmented reality (AR) location applications and services. This collaboration gives HERE developers access to the Bose AR platform and spatial-audio capabilities, and extends the HERE platform, positioning and mobile SDK location technologies to developers building audio AR applications and experiences. – ok so turn by turn direction or tourist style apps probably. The most interesting thing for me was that Bose AR isn’t just the audio enabled frames but recent noise cancelling headsets as well
SPH print newspaper ad sales dive 20% on year | Media | Campaign Asia – Singapore Press Holdings, the parent company of The Straits Times, Lianhe Zaobao, and other news publications, saw overall revenue drop 3.8% in the first quarter of fiscal 2020 – interesting acceleration. Part of which is down to media agencies making more money from digital and some due to changing consumer habits. I’ve started taking a print newspaper subscription again as I value the juxtaposition good print design can bring
NYT: Russian hackers successfully targeted Ukrainian gas company Burisma – Axios – Public awareness of the Burisma hack cuts both ways politically. For former Vice President Joe Biden’s campaign, it means document dumps could happen at any time, with accompanying media frenzy and potentially damaging revelations. For the Trump campaign, it means that any such revelations will come pre-tainted with a Russian label
John Lewis marketing boss Paula Nickolds departs before starting | The Drum – Anusha Couttigane, principal fashion analyst at Kantar, said that whoever takes the lead will need to rethink its long-running, and arguably tired, festive advertising strategy which has relied on blockbuster, tear-jerker creative to encourage shoppers into stores. “John Lewis needs to continue evolving its digital marketing efforts. While the company’s Christmas mascot, the accident-prone dragon Excitable Edgar, was warmly received, the debut of the brand’s Christmas advert is simply not the event it once was,” – quite a burn right there.
Sonos hits Google with lawsuit over wireless speaker patents – “Google has been blatantly and knowingly copying our patented technology” for years. Sonos and Google collaborated in 2013 to add the Play Music service to Sonos speakers, and more recently, the two worked to bring Google’s digital assistant to Sonos speakers, alongside Amazon’s counterpart, Alexa. “Despite our repeated and extensive efforts over the last few years,” Spence told the Times, “Google has not shown any willingness to work with us on a mutually beneficial solution. We’re left with no choice but to litigate,”
With nothing to lose, loners build future in China’s hollowed-out north – Reuters – “Social classes are fixed,” Li said. “The poor can never achieve anything. When you encounter problems, if you can solve it, great. There’s not much you can do otherwise.” – interesting consumer comments that explain the slow down in China’s economic growth
Dark Patterns after the GDPR: Scraping Consent Pop-ups and Demonstrating their Influence by Nouns, Liccardi, Veal, Karger and Kagal – The results of our empirical survey of CMPs today illustrates the extent to which illegal practices prevail, with vendors of CMPs turning a blind eye to — or worse, incentivising —- clearly illegal configurations of their systems. Enforcement in this area is sorely lacking. Data protection authorities should make use of automated tools like the one we have designed to expedite discovery and enforcement. Designers might help here to design tools for regulators, rather than just for users or for websites. Reg- ulators should also work further upstream and consider placing requirements on the vendors of CMPs to only allow compliant designs to be placed on the market. (PDF)
Machines for emoting, is the problem of our internet in the palm of our hands? Over the past few years the sentiment towards the internet has changed dramatically.
Before the internet
Going back to the 1960s, my parents told me about the ‘No Blacks, No Irish, No Dogs’ signs. These were found in many British towns at the same time that hippies were advocating peace and love. And when Enoch Powell made his rivers of blood speech; 70 percent of British people surveyed agreed with him.
Real world media and underground subcultures traded blows over racism at a slower pace. Though many of those blows were real.
Is it the internet?
This is no longer the information superhighway of Al Gore. The reasons for the changes aren’t obvious. One popular narrative is that algorithms are to blame. It is common to hear that narrative in news media.
But academic research suggests that it isn’t ‘radicalisation’ by algorithms isn’t true.
Is it the devices we use?
There were smartphones before the iPhone. They were made by numerous companies including Nokia, Palm, SonyEricsson, Panasonic and even Microsoft (who partnered with a number of manufacturers). In Japan, NTT DoCoMo put the ‘smart’ in the network through iMode rather than building a mini-PC in the phone itself.
Smartphones had initially started with business users and gradually broadened its base. Quite early on, phones focused on social functions, a classic example would be Danger’s Sidekick model which was designed for messaging. Nokia first popularised the app store and security signed apps that Apple and Google built upon.
The move to the ‘pictures under glass’ interface that we now know from Android and iPhone devices coincided with a surge on social.
Social media existed before 2010, but not as we now know it. Few of us had smartphones in 2009. Facebook’s active user base has grown sevenfold over the past 10 years, and there simply aren’t enough people for that to happen again. Instagram and WhatsApp were both launched about a decade ago, and swiftly absorbed into the mother of all social networks. As for Twitter, let me simply note that Donald Trump only started tweeting in earnest in 2011.
Did the pictures under glass metaphor and apps designed to utilise it make social too easy to share? It allows people to emote. From mild emotions usually expressed with emoticons or GIFs to visceral anger that seems to flood Twitter – there seems to be evidence of correlation if not causality. So how can design slow the hose pipe down to encourage more considered responses?
If that’s the case then user experience design has to play a part in resolving some of the worst issues online, given that people can’t seem to be able to respond appropriately by moderating their behaviour.
Apple Captures 66% of the Smartphone Industry’s Profits in Q3 leaving all of their Competitors Combined in the Dust – Patently Apple – it is becoming a challenge for Chinese smartphone brands to increase their smartphone ASPs and margins due to a combination of longer consumer holding periods and Apple lowering pricing on some key SKUs, which has limited the headroom that Chinese vendors had used to increase their ASPs – in the long term Huawei having to be vertically integrated all the way up the stack could be to their benefit
Gildo Zegna: tailoring masculinity for changing tastes | Financial Times – luxury goods industry is feeling the heat of technological disruption, social upheaval and identity politics. Furthermore, within the high end fashion industry few items of clothing are facing more pressure from falling consumer demand than the one that made the Zegna family rich: the traditional men’s suit. “The big challenge we face is a rethinking of masculinity,” he says. – I think streetwear is interesting because of the reassurance it provides on masculinity. The basics of streetwear go back to the mid-century sports basics. The hooded top, jeans, t-shirts, plaid shirts, Letterman jacket, track jacket etc
A Surveillance Net Blankets China’s Cities, Giving Police Vast Powers – The New York Times – Chinese authorities are knitting together old and state-of-the-art technologies — phone scanners, facial-recognition cameras, face and fingerprint databases and many others — into sweeping tools for authoritarian control, according to police and private databases examined by The New York Times. Once combined and fully operational, the tools can help police grab the identities of people as they walk down the street, find out who they are meeting with and identify who does and doesn’t belong to the Communist Party. The United States and other countries use some of the same techniques to track terrorists or drug lords. Chinese cities want to use them to track everybody.
Is LVMH’s Digital Transformation Working? | Luxury Society – “Over the last few years our market has become highly fragmented,” it added. “Customer journeys and purchasing habits have become more complex. Now, in addition to magazines and other traditional media, our customers – especially young people – use a range of digital options to stay informed, communicate with friends and shop. Brand awareness and customer engagement are built on these many different touchpoints.”
