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Apple Special Event – September 12, 2018

Random notes as I watched the iPhone Xr/s and Apple Watch Series 4 launch.

Phil Schiller

Watching the introductory clip, this felt like an event designed mostly for an internal audience. The events have become a parody of themselves with very well worn tropes.

Company and eco-system update

  • Apple stores: 500,000,000 visitors per year. The stores have free wi-fi and classes, so this isn’t just about purchasing or building loyalty with customers. It has become public private space.
  • 2 billion iOS devices – many users will have replaced at least three devices so the community of likely iOS users is probably closer to 600 million. iPad tend to end up being communal devices in family homes and so have a longer life.
  • Apple Watch is the number one watch – I found this clip suprising. I find that hard to believe given the ubiquity of the Casio G-Shock range, or the F-91W family of basic digital watches

Apple Watch series 4

It is clever in some of the engineering: mass producing a ceramic back. the way Apple has managed to squeeze an ECG function in there. But there is a lot not to like about the watch
The case design preportions seem off in the video, it may look better in real life. I am guessing that part of the move is about the cellular aerial, but then you have the ceramic back

  • They still haven’t sorted the crown positioning and protection – it will still fire up Siri for no apparent reason
  • The device is only minimally waterproof
  • The awful information design in the face used on Apple Watch hero images

apple-watch-series4_watch-front-training_09122018
Which got me rooting through old copies of Wired magazine. They used to have a ‘Future of’ section on the back inside cover. And lone behold
watch

iPhone Xs

I was really unimpressed by this. Don’t get me wrong it looks ‘nice’ and takes a lot of engineering. There isn’t an upgrade reason for X users. I find the AR applications are gimmicks rather than necessarily being regularly used apps. The notable exception would be the measuring tape app included in iOS 12

Screen pixel counts are now getting ridiculous – you won’t be able to see the difference in terms of pixel refinement. Contrast may improve in HDR.

The sound on the device doesn’t recognise that consumers use headphones. It was all about louder speakers.

For iPhone 6/7/8 users the battery life descriptions fo the new X devices were weasel language that I would be wary of upgrading on this cycle.

Facial recognition but no in screen biometric touch sensor means that you still have a notch. It also means that there is a dissonance in experience between the touch sensors on the latest MacBook Pro models and iPad models. How will Apple be handling websites that have integrated Apple Pay validation?

As a MacBook Pro user, this told me to hang on to my current device. Wait and see if Apple changes the authentication again on the next round.

A12 Bionic chip. 20 years ago five trillion instructions per second would have been impressive as this would have been a super computer. Now it is pretty much in line with what one would expect in Moore’s Law. Intel are squeezing double the rate fo computing power out of FPGAs. You’ve got all that power and you get animojis…

How the software handles the paralellism of the chip is key. That is something that Sony found in the Cell architecture of the Playstation 2. Don’t expect that power to be obvious in 3rd party applications. The addressable memory claim surprised me. Its a 64 bit processor, so of course it could address 512GB of memory.

  • How much of the A12 chip is required to get FaceID to work?
  • How will the software get the most out of the cores?
  • There isn’t modem integration which helps rivals with their circuit board designs.

iPhone camera ‘breakthroughs’ seem to come from intellectual property that Lytro developed?

Dual SIMs – it is definitely a minority interest. It is likely to annoy carriers in mature markets with the exception of challengers like T-Mobile US.

The SIMs are all non-standard formats which is a pain in the backside. eSIMs are only supported by EE and Vodafone in the UK. The nano-SIM is yet another smaller format of SIM which will be hard to sell to carriers. The most attractive model is the China market one with two physical SIMs.

This could be:

  • Because China Mobile, China Unicom or China Telecom wouldn’t get on board with eSIMs
  • To screw with the Chinese grey market for iPhones (which is on the decline anyway
  • An unfortunate side effect is that it makes the China models more desirable for a (minority) consumer like me. So the grey market is likely to go the other way

iPhones are coming with a USB rather than USB C cable in the box, which raises questions about the longer term commitment to Thunderbolt 3…

iPhone Xr

Why did Apple create so many colour versions. It has too many colour variations. One of Apple’s historic strengths has been keeping a tight leash on the product portfolio.

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Five for Friday | 五日（星期五) | 금요일에 다섯 가지

Things that made my day this week.

The top thing would be catching up with old friends. ‘Old is gold’ as they say. I got to go to the Bicester Village outlet centre (as guide rather than shopper) and the contrast between the restaurants just outside the village was an eye-opener to my foreign guests. My key take away on their reaction: China isn’t going to be jumping up and down to invest in a post-Brexit UK. Bicester Village’s owner has already hedged its bets; it has twin outlet villages in Barcelona, Dublin, Madrid, Milan, Paris Shuzhou and Shanghai – all competing for global luxury buyer spending. They are either in nicer climes or more convenient for East Asian shoppers. They’ve been changing the way Chinese consumers buy luxury and Bicester may not reap the full rewards now.

This documentary on genre defying Chinese group Re-Tros and their first European tour in support of Depeche Mode. People often use the descriptor post-punk. They’re style definitely has a jazz or progressive rock-style improvisation feel to it. The 1980s descriptor ‘electronic body music’ applied to the likes of Front 242 seems to be as good a descriptor as any.

In what has become an internet tradition, Mary Meeker presents her annual trends presentation

And here are the slides

 

If Mary Meeker hadn’t convinced you about the robust state of innovation in the Chinese technology eco-system then this presentation by George S Yip may do the trick.

I started using the Usenet for the first time in years for a research project. I wanted to go back and understand longer term trends. The Usenet archives were a handy primer. The Usenet served a similar purpose to the likes of Reddit. I wanted a native application and this was the best Usenet client that I found. NZBVortex | Simply the best Usenet client for Mac. Many old favourites were no longer in development or supported by the latest version of macOS.

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The current state of where 2.0

Interesting Churchill Club discussion on location based services. The key take out that I took from it was the slow pace of inside wireless based location services. I know vendors that have been at it for over a decade and companies like EADS and Ruckus Wireless. Yet, it still seems to be an area of relatively slow adoption (at least at the moment). Ultrasound or BlueTooth LE beacons seem to have only esoteric adoption.

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App constellations 2018 research

I initially looked at app constellations back in 2014, when Fred Wilson put a name to the the phenomena. And every two years or so I have gone back and looked at a number of major internet companies to see how many different types of apps that they had in play.

I originally selected the companies back in 2014 because I felt that they represented the largest and best of their ilk. It skews Asian because the west can be viewed as one eco-system represented by Google, Facebook and Microsoft.

China is an enclosed eco-system; though Microsoft is actively engaged in the app eco-system there. I chose Tencent and NetEase as being my Chinese bellwethers. DaumKakao and Naver were representative of the Korean eco-system which blends highly-used domestic services with western platforms. Finally LINE of Japan (a subsidiary of Korean company Naver) provided a similar bellwether of the hybrid Japanese eco-system which mirrors Korea.

App constellations survey methodology

For the sake of convenience I have compared the contents of Apple’s mobile app store for each of the companies. While most of the internet companies have some Android-only or iOS-only apps; the iOS app store is still a good indicator of their app activity.

I stayed true to the definition of app constellations in terms of deciding what kind of app should go in.

App constellation definition

I manually assessed each app, rather than relying on the category that the app had been submitted into. Tencent and Netease, had a number of mobile utilities that aided discussion and kept players updated on their favourite game. These didn’t fit within the definition.

Changes in the environment

Since 2016, a couple of things have changed:

  • Apple had a purge of apps that didn’t support 64 bit processing
  • They moved away from supporting the app store within iTunes application and on the web; to within the app store on the device

2018 marks over a decade of mobile apps in the Apple store. Many of the major players have delisted almost as many Android and iOS apps as they currently have in the store. This happens for a number of reasons:

  • The app was serving a purpose for a fixed time
  • It is an application that has fallen so far out of favour that it is no longer worth maintaining
  • The code base no longer meets Apple’s or Google’s minimum standards
Data analysis

I started off by looking at the number of apps. In terms of app constellations:  Tencent, Microsoft and Google were clear winners.

Number of apps

Both Microsoft and Google’s growth has been driven by ‘experimental’ apps that they have put out in the public for their own reasons and enterprise focused apps.

compound annual growth in app number

But it was quickly apparent to me that the number of apps developed were only part of the story. What about the rate of change in numbers of apps developed? This would be indicative of the rate of change in moving to mobile. Here both Facebook and Microsoft’s pivot became immediately apparent. The Asian companies looked less impressive as they had been able to keep steady in their focus on mobile.

All of this growth in the number of apps developed by major internet companies is all the more remarkable when you consider the following:

  • In mature markets consumers are not really downloading new apps
  • They are sticking with a few in terms of regular usage. Many of the apps on their phones don’t get used
Notes on a few of the companies in terms of their app constellations
  • Daum Kakao – notable for being the only company who I looked at who had a decline in the number of applications versus 2016. A lot of this seems to be in service consolidation of both Daum and Kakao to remove duplications or non-core services. It is the Daum brand that has taken the biggest impact. This is understandable, since Daum struggled on the move to smartphones and Kakao is a mobile-first brand.
  • Dropbox – the growth in apps has been down to the larger business acquisition strategy at Dropbox. I don’t expect further growth like what we have seen with  Facebook’s pivot to mobile
  • Facebook – Facebook’s pivot to mobile was one of the reason why I decided to look at compound annual growth rate as well as the size of app constellation in terms of app numbers. In terms of raw app ‘SKUs’ Facebook is dwarfed by most of the other companies that I have looked at. It is only by looking at the growth in apps developed where one can really see their move to mobile
  • Netease – was interesting for its focus in a couple of areas. Like other Asian internet companies, education was a big target area, but Netease went into it with major commitment. Both NetEase and Tencent were big in magazine and book apps as well. I think this is down to the fact that ‘traditional’ web surfing is harder to do with (at the moment) when URLs are written in western script and numbers.
  • Tencent – the raw app numbers beggars belief. There are a number of reasons for this. Like NetEase, Tencent has a lot of apps solely optimised for the iPad and a separate iPhone app. There are free and paid-for product variants. Lastly Tencent will have four or five apps competing in a given category like streaming music which seems insane. Only time will tell if Tencent is spreading itself too thin; like when Yahoo! was described Brad Garlinghouse’s Peanut Butter Manifesto
More information

Jargon watch: app constellation – back in 2014 when I wrote this post, it still took me the best part of a week to research and describe each of the apps in the main eco-systems. It would take me much longer today due to the growth in apps

Peanut Buttergate – analysis of Garlinghouse’s original memo about Yahoo! from back in 2006

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Chinese smartphone eco-system for beginners

Ok this isn’t the most technical video in terms of its review of the Chinese  smartphone eco-system and it doesn’t touch on the WeChat eco-system, but its a good introductory video for westerners by Winston Sterzel, a YouTuber living in Shenzhen. It focuses on only the top domestic Chinese smartphone brands.

If I was looking to explain Chinese smartphone dynamics to a western client, this video is as good an introduction as any to the hardware side of the business.

Here are the key points I’d highlight and additional comments that I would add to the film.

Mobility in the working population drove Chinese smartphone adoption

The transitory nature of the Chinese workforce following China’s opening up has mean’t that many people are migrants and many only return home once a year (for lunar new year) if they are lucky. Staying in touch is critical to keep families together. Secondly being migrants, having a ‘computer’ that you can carry makes more sense than a traditional PC. Finally, the price point of smartphones puts the internet in the hands of pretty much anyone who wants one. These three factors explain why smartphones took off so dramatically in China. This started in the urban areas, but then migrants brought them home to relatives and gave them away as Chinese new year gifts.

China Mobile had a government mandate to build out connectivity into even the most rural areas in China. Data packages and the applications that run on it like WeChat made telecommunications even cheaper and easier.

The smartphone is where the majority of Chinese online shopping takes place, how families keep in touch and are starting to be a tool for the delivery of government services.

The price-value balance of smartphones

The development of the iPhone had an unintended on the Chinese smartphone contract manufacturers. If we go back to the early Samsung Galaxy models from the S to the S4; the industrial design of these phones owed a lot to Nokia. They had replaceable storage with micro SD cards and a replaceable battery with a battery hatch in plastic. If you dropped the phone the hatch may pop off. This was by design as it got rid of the some of the energy from the fall and the frame had a degree of flex to protect the innards. This is one of the reasons why Nokia 3310 feature phones ran and ran. The face and back might pop off your phone if you dropped it; but they could easily be snapped back on.

Manufacturing phones of that nature also helps with scaling up manufacturing based on mouldings.

Apple didn’t bother with external batteries, which at the time sparked a huge controversy. Their battery life was awful and most working stiffs kept their phone charging from their office PC during the day. By comparison I had a desktop charger with previous Ericsson and Nokia phones, along with a few spare batteries and felt comfortable going on holiday for a few days with a spare charged battery in a zip loc bag and no phone charger. Up until the 6 plus, Apple’s battery has been a real pain. 

So Apple differentiated by done what seemed like an insane idea of using a CNC (computer numeric controlled) machine to make the phone chassis. This is like a robot version of the machine tools that you would have used in shop class individually making each phone chassis.

Apple tried this out with the stainless steel ‘belly band’ of the 4 series phone and then perfected it with the 5 series. I suspect the reason why they moved from stainless steel to aluminium alloy for manufacturing was to balance durability with optimising manufacturing time.

Over time these machines move from the Apple production lines onto another product. Soon you can’t be the smartphone chassis manufacturing business unless you have this capability. Apple’s machines may have been sold on, but there was probably an increase in the CNC machine makers manufacturing capacity as well.

So all of the smartphones shown, whether it cost £80 or £800; none of them felt cheap or had a ‘China penalty’ in terms of case design.  This has affected the market in the Chinese smartphone eco-system. They are more durable, but there is less incentive to go premium when a cheap or medium priced phone looks and feels this good.

The durability of modern Chinese smartphones might be one fo the reasons why sales in smartphones have declined year-on-year. I’d argue a second reason is WeChat; so long as you can use WeChat your smartphone is fine. WeChat has had a similar effect on Chinese smartphones to what the web had on western PC sales over the past two decades – computers had become about as useful as they were going to be and performance became less of an issue.

Chinese smartphone market consolidation

Winston kind of alluded to it in his video but Oppo, Vivo and OnePlus are all related to BBK Electronics; a longtime Chinese phone and consumer electronics manufacturer. When I first went to visit China I bought a BBK ‘keitai’ style clamshell feature phone. At that time BBK competed with international players like Nokia or Samsung and domestic brands like Ningbo Bird. (Ningbo Bird was the largest manufacturer in China from 2003 – 2005).

Now they make everything from cheap TVs and speakers under the Memorex brand, to smartphones and high end Blu-Ray players as Oppo.

In the smartphone sector, they operate under three main brands. OnePlus is aimed at international users and kind of similar to Xiaomi in terms of the balance that it strikes between technology, features and price. Oppo is more of a Samsung or Huawei analogue. Vivo was launched to have a lower price youthful brand.

Between BBK, Xiaomi and Huawei you now have most of the Chinese smartphone eco-system, by value and sales volume. Just a few years ago there would have been far more players that would have merited a review including the following the companies and their sub-brands:

  • ZTE
  • Lenovo
  • Meizu
  • Coolpad
  • TCL

These are still big businesses, and I am not denigrating these brands. The analyst reports show that the Chinese smartphone eco-system is undergoing rapid consolidation; in the same way as Sony and HTC have been dwarfed by Samsung and Huawei.