Singapore Airline’s Sensory Branding – PSFK – you have your favourite aftershave or perfume; Singapore Airlines has its own brand scent. Makes perfect sense in an OCD kind of way Baidu to Hire in Silicon Valley | AllThingsD – it will be interesting to see how the Baidu culture matches the Silicon Valley culture Anothershop [...]
I spent my formative years in agency life working with a senior colleague who loved champagne and fine wine – and a weakness for new shoes. Alcohol is often a good social lubricant when building relationships with influencers, but it is lethal when it is mixed with a journalist looking for a story. Whilst Stanley [...]
I, Cringely » I’m with stupid – interesting article on click fraud Leak: EU pushes for criminalizing non-commercial usages in ACTA | La Quadrature du Net – The leaked document shows that the EU Member States are willing to impose prison sanctions for non-commercial usages of copyrighted works on the Internet as well as for [...]
I was speaking with a former colleague who now works for a major marketing combine. We were talking about future trends and how organisations are coping with them when he came out with “I have been told that we can’t do strategy anymore we need to get gen-y to do it“. WTF! Some things struck [...]
Life is not in recession, originally uploaded by renaissancechambara. I loved the strapline in this ad for the Camel tobacco brand owned by RJ Reynolds in the latest edition of Wired magazine (US edition). Think I might hit CaféPress to set up this slogan on t-shirts and other merchandise.
Cheaper Knock-Off Phones Reportedly Doing Well in Smartphone Market | WebProNews Italian Priest Develops iPad Mass App for Catholic Services – interesting niche use for the iPad Schiit Audio — made in USA. – amazing gear Canvas VOD JV Approved: BBC Must Publish Specs In 20 Days | paidContent Facebook Goes After Google – facebook [...]
This Pat Law post inspired me to think about my own travel retail rituals. When I travel I have a number of rituals, a shrink may consider them to be coping mechanisms for dealing with dislocation whatever. One of them is that I always watch CNN if I can get it. It makes me feel [...]
Today’s Financial Times has an article covering Mark Zuckenberg’s presentation at the Cannes Lions advertising festival. In it Zuckenberg talked about four countries that Facebook doesn’t have a lead in: Japan, South Korea, Russia and the People’s Republic of China. The authors seem to think that Zuckenberg’s remarks about ‘Now for the first time we [...]
Facebook CEO Admits Growth Has Slowed – no clear understanding on the why though The Most Powerful Secret In Facebook Ads – smart copywriting and leveraging of the social graph on Facebook’s ad platform China Seeks To Rein In Online Payment Services « The China Tracker – Forbes.com – virtual currency to be regulated like [...]
SMI 2010 thoughts | notes, originally uploaded by renaissancechambara. My notes and takeaways from Social Media Influence 2010 distilled down into a mind-map on my Moleskine notebook. Enjoy.
Online Feedback Strategy Map 2010, originally uploaded by birgerking. A whiteboard, marker pens and a lot of work to map out what the online environment looks like for businesses and organisations.
JESS3 and Eloqua created a neat infographic that helps envisage how different online communications techniques | social media vehicles relate to public relations strategies. It’s deceptively simple. Thanks to Simon Owen for flagging this up for me.
I am hoping that I can get decent wi-fi reception to live blog from Social Media Influence conference. Hopefully it will all work really well. <a href=”http://www.coveritlive.com/mobile.php/option=com_mobile/task=viewaltcast/altcast_code=071297878c” >Social Media Influence 2010</a>
MAXROAM – Data Calculator – nice data estimator What EMI’s Repositioning Means | Forrester Blogs – consultant speak no real change Dell is breaking away from microsoft – The Inquirer – this is less about Dell leaving Microsoft and more about Microsoft not scaling its product offering in a competitive manner Facebook CEO Mark Zuckerberg [...]
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