Decoder

Thanks to Lifehacker for a handy software plug-in that allows you to play a range of different video file formats through QuickTime.I also love the application icon design, a much classier reinterpretation of the Swiss Army knife than the Really Useful Company logo.

Links for 2006-09-29 [My Web 2.0]

The buck stops where? – A good article on HewlettPackardgateTerry Semel’s long pause – Interesting, but sometimes unfair analysis of Yahoo!

Winners and loser from BenQ Mobile’s Bankruptcy – business analysis of the tragedy of the former Siemens mobile handset business

The great middle

I remember at an agency that I used to work at that we let go just under 20 team members and upgraded the soap and hand cream by putting Moulton Brown products in the bathrooms. It caused internal uproar, being viewed as insensitive by the staff who were left to pick up the pieces.Conversely penny-pinching can have as adverse effect on an employees view of their organisation. Penny-pinching is a tax on the middle-ranking employees, senior executives usually don’t have the same rules applied to them in a validation of Leona Helmsley‘s maxim that ‘only little people pay taxes’.

Slate columnist Daniel Gross received a deluge of responses from readers when he asked about incidents of petty pinching. Between secondary research and the readers responses banks Bear Stearns, Credit Suisse and Bank of America came off as being particularly unpleasant and petty employers.

However, whilst these companies may be proud of their stingyness, it may impact them in their future recruiting requirements thanks to word-of-mouth, internet forums, industry gossip blogs, job sites and the media.

When such a decision is combined with bad news that the company is trying to manage however it can add petrol on the fire. A classic example of that is my former employer Yahoo!. The company is in a continual talent war for the best technical and commercial staff with rivals (notably Yahoo!) and the good work being done by Hack Day for geek hearts-and-minds risked being undone with this memo.

Internally the memo went down like wet concrete, especially as there was widespread talk about a 1BN USD splurge on Facebook – that may or may not happen.

The memo taken with the recent downturn on internet advertising pronouncement was seen to show the company in an even worse economic light to analysts and business folk because it smelt like economic trouble. Yahoo! was scrimping on its pennies because the numbers were apparently very, very tight. The truth is that the numbers are likely to be on the low end of the expected range, but we don’t live with truths but perceptions.

People tend to forget internal communications is not just about internal emails going out allegedly written by senior management or the unread newsletter pinned to a notice board, but about every touch point that an employee has with a company.

The barriers between inside the company and outside no longer exist either.

With HR professionals in large companies increasingly wrapped up in red tape and compliance work for hirings and firings, there is a case to be made that these kind of operational decisions are too important to be left to personnel departments or middle managers.

Cool packaging

Cool cereal packaging

Usually Budgens is a desert for cool consumerism but my faith was restored with this fantastic packaging form Dorset Cereals. Gone are the day glow colours, literal illustrations and wack cartoon characters. There is no stock photography of women exercising that ends up being used on feminine hygiene product advertising as well.Instead the simple but reassuring design with dye cut windows and foil print on quality matt card provides a quality ensemble. Its a cereal equivalent of Innocent Smoothies.

Links for 2006-09-28 [My Web 2.0]

The Big Question: In 2006, are Catholics really being discriminated against in Scotland?

The Business Editors

I’m on Wikipedia, get me out of here

WS survey reveals rise in direct-to-consumer comms – Media Relations – Brand Republic

BenQ Mobile Germany faces insolvency

Click Fraud

Mobile Couponing May Soon Catch ‘Fire’ « Screenwerk

Amazon Unbox Could Unbundle Too – SeekingAlpha

The 463: Inside Tech Policy

Only a “moron” would buy YouTube, says Cuban Tech&Sci Internet Reuters.com

That PR catfight that has been doing the rounds (read from bottom)

—– Forwarded by Xxxx Xxxxxxx/Biss Lancaster/LON/EMEA/EURORSCG on 29/09/2006 16:21 —–“Liz Hunt”

29/09/2006 15:57 To”Maria Murtagh” , , “Ashley Douglas” , “Marc Landsberg” cc Subject FW: PR Disaster![Scanned] Ah From: Stella Bayles Sent: 29 September 2006 15:45 To: SplendidComms Subject: FW: PR Disaster![Scanned] From: Rachael Powlesland [mailto:rachael@kazoo.co.uk] Sent: 29 September 2006 15:45To: Jo Johnston; Stella Bayles; Elliott White; Strickland, Steve (LDN-WSW) Subject: FW: PR Disaster![Scanned] Hmmm x ***Rachael Powlesland Kazoo Third Floor 12 Goslett Yard London WC2H 0EQDirect Dial: +44 (0)20 7479 4317Switchboard: +44 (0)20 7479 4310Fax: +44 (0)20 7734 4672Mobile: +44 (0)7789 713607- —– Forwarded Message From: David Phillips Date: Fri, 29 Sep 2006 15:31:09 +0100 To: all@kazoo.co.uk Subject: FW: PR Disaster![Scanned]Read from the bottom up…. Smithy thinks it’s a stunt… I’m not so sure!! ***David PhillipsKazoo Third Floor 12 Goslett Yard London WC2H 0EQSwitchboard: +44 (0)20 7479 4310Fax: +44 (0)20 7734 4672 From: Adrienne Merrill [mailto:Adrienne@borkowski.co.uk] Sent: 29 September 2006 10:47 To: miki@goldengoosepr.comCc: Tamsin; lauralou@goldengoosepr.com; louise.hannah@mailonsunday.co.uk; esther.walker@standard.co.uk; karen.stretch@mailonsunday.co.uk; helen.nugent@thetimes.co.uk; Georgina Pattinson; katie.hind@thelondonlite.co.uk; andy.morris@condenast.co.uk; zoe.griffin@thelondonpaper.com; Mark Borkowski; Ian Hall; laura@goldengoosepr.com Subject: RE: Great Fun! I must stress – Borkowski have nothing to do with Supper Club, never have done, never will do. It was my private client who I worked on BEFORE even joining here! Surely you were aware of that Miki? They are not even aware of the SC organization. I see you fantastically out bitched me! A true pro. I have much to learn. Sigh. Thanks for the advice Adrienne From: Griffin, Zoe [mailto:zoe.griffin@thelondonpaper.com] Sent: 29 September 2006 10:46 To: Adrienne MerrillCc: andy.morris@condenast.co.uk; esther.walker@standard.co.uk; Georgina Pattinson; Nugent, Helen; Ian Hall; karen.stretch@mailonsunday.co.uk; laura@goldengoosepr.com; lauralou@goldengoosepr.com; louise.hannah@mailonsunday.co.uk; Mark Borkowski; miki@goldengoosepr.com; Tamsin Subject: RE: Great Fun! I also thought that the event was well-organised and that the girls threw a fabulous party. Rather than inviting C -list celebrities that don’t fit with the image of the brand, they made the wise desicison to have people who were influential in London and who would want to join Tamsin’s club.I have written about it in today’s londonpaper, after the girls helped me find a photo of Tamsin looking glamorous. That alone makes the party at cafe de paris look far better than the one at Sound in leicester square last night, when they were so many reality television star nobodies and C-list ‘celebrities’. Zoe From: katie.hind@thelondonlite.co.uk [mailto:katie.hind@thelondonlite.co.uk]Sent: 29 September 2006 11:37To: Adrienne MerrillCc: andy.morris@condenast.co.uk; esther.walker@standard.co.uk; Georgina Pattinson; Nugent, Helen; Ian Hall; karen.stretch@mailonsunday.co.uk; laura@goldengoosepr.com; lauralou@goldengoosepr.com; louise.hannah@mailonsunday.co.uk; Mark Borkowski; miki@goldengoosepr.com; Tamsin; Griffin, ZoeSubject: RE: Great Fun!I thought that Golden Goose were fantastic last night. They never fail to help me out when I need a favour and this, quite often leads to fabulous coverage for their clients. The Supper Club will be no exception. Tamsin and the Golden Goose girls will have a great plug in my dating column on Tuesday. Thanks for a lovely night, ladies. xx”Adrienne Merrill”29/09/06 11:20To:cc: “Tamsin”,,,,,, “Georgina Pattinson”,,,, “Mark Borkowski”, “Ian Hall”,Subject: RE: Great Fun!

Sorry – do I know you?

—–Original Message—– From: Miki Watson [mailto:miki@goldengoosepr.com]Sent: 29 September 2006 11:18To: Adrienne MerrillCc: ‘Tamsin’; lauralou@goldengoosepr.com; louise.hannah@mailonsunday.co.uk; esther.walker@standard.co.uk; karen.stretch@mailonsunday.co.uk; helen.nugent@thetimes.co.uk; ‘Georgina Pattinson’; katie.hind@thelondonlite.co.uk; andy.morris@condenast.co.uk; zoe.griffin@thelondonpaper.com; Mark Borkowski; ‘Ian Hall’; laura@goldengoosepr.comSubject: RE: Great Fun!Dear Adrienne,We’re delighted that you enjoyed last night’s Supper Club party; it was fabulous wasn’t it! I’m terribly sorry that you obviously don’t know your media well enough to recognise some of the UK’s most influential press by face.We were looking after Esther Walker from the Evening Standard, arranging a photograph feature for Karen Stretch at the Mail on Sunday Live Magazine, introducing some of our guests to Louise Hannah from the Mail on Sunday, arranging a ‘date’ with one of the country’s most well known jockeys that is being written about by Katie Hind in the London Lite and entertaining the GQ editorial team who are writing about Tamsin in November.Oh and Helen Nugent from The Times was having a great time in VIP, along with Georgina Pattinson from BBC.co.uk whom, when she last wrote about an online networking client of us (BeautifulPeople.net), generated 9,000 hits for our client in one day.Pretty good contacts, don’t you think? But as you don’t know them, we thought we’d introduce you to them on this email; as we always like to help people out in PR here at Golden Goose…it’s a pretty sad, bitchy industry when you don’t, wouldn’t you say?As for Dave Benett…it’s a shame he didn’t get a lead picture for today’s Diary, but Tam – he had a fabulous time and your picture has also made a story in today’s London Paper with a great plug for the Supper Club..Zoe Griffin is very kindly posting us a copy for you now. Regarding celebrities..well, I don’t recall that the Supper Club was meant to be about celebrities? It’s about a calibre of person whom you get to meet at the most brilliant soiree. I think last night ticked every box. I don’t know if Borkowski solely regards celebrity attendance or celebrity association as the epitome of a campaign’s success; but at Golden Goose PR we look at what we’ve generated in terms of column inches, brand identity and revenue for our client’s business.Daily Candy, OK! Mag and London Lite pieces which ran even before the party started yesterday were only the beginning. Anyway, I’m way too busy to write about all the other pieces of editorial we’re working on as my phone is going and people are asking for pictures….I suggest, Adrienne, that you get back to doing your job too. Have a lovely weekend everyone,Miki xxx

Miki Watson Joint Managing Director, Golden Goose PR Currently shortlisted as ‘Best new consultancy 2006’, PR Week Awards www.goldengoosepr.com”

email/MSN: miki@goldengoosepr.com ” Office: 0207 223 4488 I Mobile: 07900 690 574 The Nest, Buckmaster Road Studios, 143 Battersea Rise, London, SW11 1HE Proudly supporting the Pink Ribbon Foundation during Breast Cancer Awareness Month www.pinkribbonfoundation.org.uk From: Adrienne Merrill [mailto:Adrienne@borkowski.co.uk] Sent: 29 September 2006 10:37 To: Tamsin Cc: lauralou@goldengoosepr.com Subject: Great Fun! Dear Tamsin, We all had such a great time last night, fantastic entertainment & drinks and music by the DJ was brilliant – we all danced until out feet hurt!!! As for the PR from Golden Goose – well – the celebrity attendance was what……zero? Oh no, let me think now, oh yes Syed (the one that didn’t even come second in what was that show, The Apprentice?) he was there. And journalists, well now, I did have a pretty full house crack team of publicists with me try as we might to spot one, well I think it was what…zero? Oh, no, wrong again, Chris Sullivan was there. He did let slip to me though that he only popped in to see Mick (the lovely promoter) and he’s not exactly a target writer for the Supper Club. We all make mistakes. Addi xxx

Links for 2006-09-27 [My Web 2.0]

Social networking sites keep their local flavor as they go global – Business – International Herald TribuneFamily 2.0 – Yahoo!’s fluid lives work

Western European mobile margins at five-year low (AMPU – average margin per user)

Yahoo! has acquired Jumpcut

MacDevCenter.com — Syncing iTunes

.\\ REMANISS RADIO. :: – hardcore internet radio

Compost Records MP3 Promo Downloads

Do Newspapers Have a Future?

Jargon Watch

Naivist – From a Danish social policy and current affairs book Islamists and Naivists by Karen Jespersen and Ralf Pittelkow warning of conquest by Islamic fundamentalists in Europe.A naivist is a European who ignore the threat posed by Islamists. Their book is bound to get more publicity as it compares Islamic fundamentalists with Nazis and Communists.

The book has become a bestseller in Denmark and received coverage in the European press. Kudos to the International Herald Tribune.

Road warrior envy

Business travellers usually carry a range of cables, connectors and swanky IT kit around with them so my dumb phone and MacBook Pro seldom get a second glance. However, my travel adaptor turns heads. Its a green semi-translucent plastic number thats branded Fuji (as in Fuji film) and a really neat piece of product design.I am sure that Fuji just had a canny buyer who got several thousand knocked out by an anonymous smoke-stack business in China, the design is one that the factory probably does for serveral people under different brands.

Despite the adaptors humble origins, its unknown product designer who deserves some proper recognition.

I lucked out when I found my first one at a Dixons store airside at Heathrow on my way to San Francisco. No more carting around stubby pieces of white fragile plastic that interconnect into one and other, instead one small block that does everything.

When I flew to Dresden this month, my trusty adaptor went with me, however you have no idea of the horror I had when I left it in a hotel room by accident. The cleaning staff didn’t hand it in so I had a frantic hunt around the web for a new one, after trawling through Froogle and Shopping.com Kelkoo came good with a reasonably priced item by Misco.

Now I keep a close eye on my new one, I have already had a couple of American clients looking at it enviously. It just goes to show, good design sells.

Links for 2006-09-26 [My Web 2.0]

72 Point online research company

Internet advertising revenues to accelerate at unprecedented rate – according to the IAB

S-Bahn München – the Munich underground

The Swiss Army cell phone – smartphones are the future

How to give a 90-second demo – good presentation skills

Cool Stuff

Cool Stuff

NBC’s new TV show Heroes is being promoted with a graphic novel online here. Check it out.

See Nokia’s launch of the N95 in New York, it has a great video interview featuring luminaries including Ben Hammersley. I love the speakers line: “it has GPS, it has HSDPA it has blah, blah, blah, blah. You thing of any acronym in the industry the N95 has it” – Finnish humour at it’s best (or too much vodka.)

Blind Tiger, Drunken Dragon

My friend Roz asked me to promote this for her so here it goes:

 

We’d like to invite you to Blind Tiger – a new night at AKA, vamping up Friday nights. Blind Tiger is inspired by 1920s Speakeasies. The underground, decadent nature of these parties gave the ‘Roaring Twenties’ its nickname. AKA’s Fridays are a nod back to those heady times – with secret passwords; a clandestine entrance to the venue; popular cocktails of the day; occasional burlesque showcases, and the venue brought alive with 1920s visuals and décor.

Our DJ for the night, Aldo Vanucci, plays everyone’s favourite records. A genre-spanning genius, he plays a mix of the coolest soul, classic hip hop, disco and indie – records that make you smile or have you heading for the dancefloor. Labelled an ‘obsessive vinyl junkie’ by Fatboy Slim, he’s the perfect person to head up our Speakeasy soundsystem.

 

Pizza Express pizzas are available for an after-work meal or a late evening snack.Reserve tables in advance / book a private area on our Mezzanine level: blindtiger@akalondon.com
Every Friday – launching 29th September ‘066pm – 4am Free before 2300 – £7 after.We’re inviting along a few people who work near us and who we think are like-minded, and hope you’d like to come down. If you give your name on the door, they’ll be expecting you.

Please feel free to bring a guest, and do take advantage of this invitation on any Friday from the 29th September onwards.If anyone else from your company would like to come down, please ask them to email us on the above address.

~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~

Your Questions

Do me and my guest have to pay? No, there is no door charge for you and your guest all night, and we will set you up with 25% off your bar bill.

Can I use my discount on any drinks?Your 25% discount can be used on the full range of AKA’s drinks, including the extensive spirit range, but excluding Champagnes and cocktails.

Is there a dress code?Dress up or dress down, but no suits please. www.akalondon.com

Links for 2006-09-25 [My Web 2.0]

All the Simpsons you need in Flash

Japanese fret that quality is in decline – New York Times article on Japanese fretting that their indstry

VCs new sinkhole for a flood of investors money
– mobile web 2.0 and VoIP snake oil – San Jose Mercury News

Pervasive architecture – looking at information systems

Lancing the bubble

 A number of different sources are pointing to a decline in the semicondustor industry to occur by the middle of next year. Semiconductors are the canaries in the mine shaft of the technology sector.

These are the components that take the longest to make and are essential for all modern equipment from controllers for factory machines to laptops, microwaves and toasters. Demand is slowing down and may slip into a recession.

On the other side of the coin you are starting to have a new telecoms bubble hyped by companies providing VoIP services for cheaper calls the same way that the likes of Deltathree did eight years ago.

Wearing web 2.0 clothing the idea of the call back to get around mobile carriers for cheap calls has been floated as a new concept, when in fact it is already being done by low cost operators providing services to immigrant communities in London.

For the PR sector though this time around there has been little sizzle to the steak, what will the downturn bring?