Month: May 2012
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Luxury QRcodes
Luxury QRcodes give advertisers the opportunities to be creative in the ‘noise’. This happens in two ways. Luxury QRcodes increase the brand footprint, allowing for more brand salience Luxury QRcodes allow for less copy on page, increasing the size of a visual advert and tagline. This allows the brand to better use the space for…
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VC industry transformation
Technology venture capitalists (VC) have been going through a lot of change since the dot.com bust, with disruptions to their model including start-ups needing less cash and Sarbanes Oxley suppressing the pipe line for early exits via an IPO. As innovation (ok web services) has become cheaper, it has attracted a wider range of entrepreneurs…
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The golden age + more news
‘The Golden Age of Silicon Valley Is Over, and We’re Dancing on its Grave’ – Derek Thompson – Business – The Atlantic – the golden age of Silicon Valley is considered over because it is now chasing the easy money. In reality this decline from the golden age is an evolution rather than a radical…
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Gamification trends
I am doing some part-time study at the moment and teamed up with some of my fellow students to look at gamification trends. We had a grand total of just over 2 1/2 hours to score sources for information about gamification and its use in marketing. From the research we had some key takeouts. Gamification…
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Pinterest + more news
Pinterest Pinterest is an image sharing and social media service. Pinterest is designed to enable saving and discovery on the internet using images, and on a smaller scale, animated GIFs and videos. Things saved on Pinterest are organised in the form of pinboards. Pinterest feels very much like a classic web 2.0 service. Pinterest seems…
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Revox B77 series
When I started off having an interest in DJing I went around to a a friend’s house whose older brother was into audio engineering. As well as having one of the first set of Technics 1200s I had ever seen he had a Revox B77 tape recorder. He used to record tracks on to the…
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Nokia N9
Hong Kong-based independent mobile industry analyst Tomi Ahonen is one of the most prominent critics of Nokia. One of the points that Ahonen makes is that the Nokia N9 (based on the MeeGo operating system; parts of which has now been incorporated into Samsung’s mobile operating system Tizen) is more attractive than the equivalent Nokia…