Ged Carroll

Month: October 2020

  • Things that caught my eye this week

    Positive Brand Friction is a report that looks at the impact of customer experience on brand and how to get the best benefit out of it in the long term. The report was launched by the Institute of Practitioners in Advertising (IPA) at the Effworks Global Conference.

    Positive Brand Friction identifies a number of factors that increase the complexity in customer experience:

    • CX is usually designed around business functions rather than the customer
    • Ownership (but not necessarily responsiblity) falls under different business functions. Collaboration and swift decision making become even more important
    • The conflict between identifiable efficiency gains through cost reductions versus more variable returns through effectiveness and value-growth focus
    • Investment differences between operating expenditure (OPEX) and capital expenditure (CAPEX). This can make it harder for marketing to deliver long term value where OPEX is reduced

    Positive Brand Friction identifies four areas of focus for organisations and their agencies:

    • Experience intelligence / measurement. Measurement, insights and reporting system to discovers places where the experience can be improved
    • Collaboration rather than individual ownership of the experience. This also results in a customer focused culture
    • Evolving to get the right balance of positive brand friction without impacting on customer effort
    • Marketing growing into its role as the experience leader and influencer balancing customer and business value

    More here.

    Kazakhstan gets their reputation work in to balance the new Borat film on Amazon Prime Video. Rather than righteous indignation, they’ve respun Borat’s catch phrase and put together a number of short spots that challenge viewers expectations of Kazakhstan.

    Big Daddy Kane is one of the unsung heroes of hip-hop, Micro-Chip put together this great essay on him. Take out 15 minutes and give it a read: Big Daddy Kane’s Voice is an Instrument – Micro-Chop. 

    I happened to come across this Doug DeMuro video reviewing the BMW X5 M Competition. I haven’t suddenly turned into a car nut, but I found DeMuro’s dive into the unusual aspects of the driver experience was fascinating. What becomes apparent is how much digital has become part of the car. Look at the remote finger-twirling gesture control to alter audio volume at 7:00 in. It all feels very laboured compared to other digital products and too feature heavy.

    More on design related content here.

  • Vietnam boomtowns + more things

    Apple’s Shifting Supply Chain Creates Boomtowns in Rural Vietnam – Bloomberg – Vietnam is becoming the new China. While China has been impacted by problems of its own making, resulting in diversification of supply chains and trade disputes. This Vietnam build-out feels very much like build out in China during the late 1990s and the early 2000s after China joined the World Trade Organisation. Vietnam is now likely to experience double-digit growth. Hopefully Vietnam will climb up the value chain in a similar way to China. Vietnam is already a great place to develop software and applications. More Vietnam related posts here.

    Apple develops alternative to Google search | Financial Times – “Any reasonable search engine has to have 20bn-50bn pages in its active index,” Mr Ramaswamy said. When a user runs a query, the retrieval system must sift through vast troves of data then rank them in milliseconds. Some observers still dismiss the idea of Apple creating a complete search rival to Google. Dan Wang, associate professor of business at Columbia Business School, said it would be “extremely difficult” for Apple ever to catch up. “Google’s advantage comes from scale,” he said, as the endless user feedback helps to tune results and identify areas of improvement. “Google gets hundreds of millions of queries every minute from users all over the world — that’s an enormous advantage when it comes to data.” – Apple needs search for its app store, mapping services, media services and even on device. It doesn’t necessarily mean that Apple will do a ‘Google’

    Army of avatar robots readies to invade Japanese job market – Nikkei Asia – stocking shelves in a FamilyMart

    Apple develops alternative to Google search | Financial Times – explains Apple’s massive amount of overcapacity in their datacentre space for the past decade as they built around the world

    Chinese retailer Miniso beats Uniqlo and Muji at their game – Nikkei Asia – interesting profile of Miniso. What becomes apparent is how Luckin Coffee has poisoned the well with investors for Chinese retailing businesses

    Surveillance Startup Used Own Cameras to Harass Coworkers | Vice News – not terribly surprised that this was in their sales team. It fits right in with the sales cultures I have known

    25 Years In Speech Technology. …and I still don’t talk to my computer. | by Matthew Karas | Oct, 2020 | Medium – great essay on voice technology on computers (including smartphones)

    German spy chief Gerhard Schindler: China is poised to dominate the world | World | The Times – Gerhard Schindler, who led the Federal Intelligence Service (BND) from 2011 to 2016, said Germany needed to curb its “strategic dependence” on Beijing and ban Huawei from its 5G mobile phone network. He also warned that Angela Merkel’s liberal approach to the 2015 migrant crisis had left Germany with a “large reservoir” of young Muslim men susceptible to violence and jihadist ideology, and that the true scale of the danger was only now becoming clear.

    UK risks road rage with China in Africa – POLITICO – United States Assistant Secretary of State for African Affairs Tibor Nagy told a Congressional hearing in 2019 that Washington was “weaponizing” its African embassies “to confront China on a whole range of issues, most prominently a commercial one.” Westcott, from the Royal Africa Society, pointed out that Britain was so far aiming to maintain its own influence in Africa rather than reduce Chinese influence — but that it could take a more aggressive approach in future, for example attempting to outbid China for projects.

    How The Epoch Times Created a Giant Influence Machine – The New York Times – The Epoch Times was a small, low-budget newspaper with an anti-China slant that was handed out free on New York street corners. But in 2016 and 2017, the paper made two changes that transformed it into one of the country’s most powerful digital publishers. The changes also paved the way for the publication, which is affiliated with the secretive and relatively obscure Chinese spiritual movement Falun Gong, to become a leading purveyor of right-wing misinformation. First, it embraced President Trump, treating him as an ally in Falun Gong’s scorched-earth fight against China’s ruling Communist Party, which banned the group two decades ago – the enemy of my enemy is my friend. I see this as a failure of liberal politicians engaging with a plurality of opinions about China.

    The Belt and Road Strategy Has Backfired on Xi | Palladium Magazine – The Belt and Road is less a geoeconomic power play than a marketing strategy. Few of the myriad projects and investment schemes labeled ‘Belt and Road’ exist because of the initiative as such. Grand strategists in Beijing did not cause the tremendous outbound flows of money, men, and material that comprise Belt and Road, and they cannot direct it either. What statesmen like Xi Jinping do have power to influence is how these flows are understood and perceived by the world

    How Did China Beat Its Covid Crisis? | by Ian Johnson | The New York Review of Books – ambiguous lessons on handling COVID-19

    WeChat ban a catch-22 for Chinese Australians – The China Story – some members of the Chinese Australian community have created parallel chat groups on WhatsApp, Letstalk, Line or Telegram in case of a local WeChat ban. But they continue to be drawn back to WeChat as their main social media platform. Why do members of the Chinese diaspora choose to self-censor when they have many other options available? The answer may lie in platform affordances available in WeChat as well as techno-material features of the app that produce ‘habits’, engender ‘necessity’ and provide users with a sense of ‘vitality’.

    Inside Out: China’s Forgotten Domestic Politics – The China Story – China digging itself into a soft power hole

    Adobe’s new AI experiment syncs your dance moves perfectly to the beat | The Next Web – I was thinking about the effect that quantisation had on music software in the early 1990s which allowed for perfect beat synching (in theory, though MIDI and USB could throw that off slightly

  • Consumerology by Philip Graves

    Consumerology taps into Phil Graves experience as a consultant on consumer behaviour.

    In the book, he draws on experience in retail marketing and classic marketing case studies such as New Coke. These examples show the numerous ways in which marketing fails to understand consumers.

    Consumer.ology
    Consumerology by Philip Graves

    Much of the tried and true testing methods used make consumer marketing decisions have their own built in biases and affect the results that marketers use to base major decisions on.

    AFECT criteria

    In Consumerology, Graves recommends a set of criteria to assess any research project against. The more that the research project aligns with these principles, the less likely it is to be adversely affected by consumer or marketer bias.

    A – Analysis of behavioural data. Does the research look at consumer behaviour or not? If it doesn’t look at some aspect of consumer behaviour, it isn’t valuable.

    F – Where the consumers in the right frame of mind? Where they observed whilst in a retail experience, making a purchase?

    E – Environment. What is the context of the content. Research that isn’t observational / behavioural in nature should at least be done where retail decisions happen. Environment is bound together with frame of mind.

    C – Covert study. Being aware of being observed affects behaviour. Think about the use of close circuit TV and fisheye mirrors to try and prevent casual shoplifting.

    T – Timeframe. Did the timeframe of the study match the timeframe that consumers would typically use themselves?

    Other book reviews here.

  • Mental health data hack + more

    Hackers hijack and publish mental health data of hundreds of people – a scandal caused by the extortion of a group of hackers to a private company that provides mental health services as a psychotherapy center for the Finnish public health system. Finland claims to be at the forefront of digitisation and data security. The criminals managed to access the mental health data of thousands of customers of the Vastaamo after detecting vulnerabilities in their system.How can Vastaamo be sure that mental health data won’t be leaked or sold on in the future. Hackers have already targeted women who shop for plus size clothing with weight loss scams. Now imagine the ‘opportunities’ for bot based counselling, black mail or fake medications that mental health patients offer. Hackers would enrich this data and sell it on again and gain over time allowing for relentless targeting and retargeting of vulnerable people with mental health issues. Given the increase in mental health issues among adults, this would present hackers with a total lifetime revenue stream.

    Smart Solution: Laser Indicators to Make Backing Trucks Up to Loading Docks Easier – wonderfully clever piece of design

    Mark Ritson: Fred Perry must do more than stop selling the Proud Boys shirts – Indeed, if you really want to make something hot among any group, the use of faux-exclusivity or – even better – a genuine attempt to exclude people from the product typically sends them rabid with desire. De-list a salad cream and once-uninterested consumers start bulk-buying it. Make your clothing in sizes that won’t fit older blokes and they will queue up around the block to squeeze their big units into it. Shutting down sales of black and yellow Fred Perry shirts in America will have zero impact on the proportion of them being worn by the Proud Boys. It will most likely exacerbate the situation. Those who already own a shirt will treasure and wear it with even greater pride. And the rest of the membership will resort to the grey and black markets to ensure that they too look like all their fascist mates. – advertising is the way forward, though I would be doing a photo shoot with leather subculture members

    The 1.4bn-people question – Apparatchiks and academics alike struggle to take China’s pulse | China | The Economist – For decades the party had scorned opinion polls as bourgeois and unnecessary—it embodied the will of the Chinese people, so why ask them what they thought? But it has become more open to pulse-taking since Mr Yang’s ordeal, which was described in an article by Tang Wenfang of Hong Kong University of Science and Technology, published in 2018. Mr Yang says the party is “more paranoid” about public opinion than its democratic peers because it lacks elections or a free press for feedback – this also explains why IPSOS MORI type research is very hard to do in China

    China’s digital signage market to reach CAGR of 18.5% 2020-2024 – (paywall)

    Activists Turn Facial Recognition Tools Against the Police – The New York Times – “I am involved with developing facial recognition to in fact use on Portland police officers, since they are not identifying themselves to the public,” Mr. Howell said. Over the summer, with the city seized by demonstrations against police violence, leaders of the department had told uniformed officers that they could tape over their name. Mr. Howell wanted to know: Would his use of facial recognition technology become illegal? Portland’s mayor, Ted Wheeler, told Mr. Howell that his project was “a little creepy,” but a lawyer for the city clarified that the bills would not apply to individuals. – I can see an increased pressure for legislation making videoing and photographing law enforcement a crime

    ‘Small-budget fallacy’ hurts marketing effectiveness | WARC – Marketers, similarly, erroneously presume that newer digital tactics represent the best approach for brands on a limited budget – a perspective countered by analysis of thousands of case studies from WARC. “Channels like content marketing, social media, influencer marketing, or online display are among the media more likely to create an effectiveness disadvantage,” Hurman said. “And some of those more traditional channels – like TV, PR, events or [direct mail] – are the ones creating an effectiveness advantage.” – Probably one of the most effective articles that marketers could read right now. I don’t disagree that influencers can be effective, but there seems to be a dataless cargo cult built up around it over the past few years.

    Mark Sedwill: Dominic Cummings undermined the government | News | The Times – He also conceded that Britain had at times been “naïve” in dealing with threats from Russia and China. “I think when we’ve allowed the rhetoric to suggest that countries with very different political systems, essentially authoritarian political systems, are edging towards our values and viewing the world, then we’ve probably been mistaken and have overstated the natural alignment.” – the tone towards China in political elites throughout the world is going a lot colder

    Donald Trump paid nearly $200,000 in taxes to China, report claims | The Guardian – paid more tax in China than in the US. I am surprised that more hasn’t been made of this

    Chinese tech firms eye Singapore base amid US-China tensions, coronavirus border closures | South China Morning Post – Bytedance and in particular TikTok data safety issue moves from US and Europe to Singapore

    Nearly half of internet users in Philippines pirate content | Data | Campaign Asia – I wouldn’t be surprised if that number was that far off in the UK given the amount of pirated content on YouTube etc

    If Crisis or War Comes – The Swedish Civil Contingencies Agency – great advice in general here (PDF)

    Daring Fireball: The iPhone 12 and iPhone 12 Pro – interesting thoughts on the iPhone 12s. What Gruber doesn’t touch on is the radio improvements, particularly in 4G. I suspect that smartphones are on a 4 – 5 year replacement cycle for many people

    Justice Dept. files long-awaited antitrust suit against Google | Ars Technica – why so rushed? There aren’t votes in this prosecution and going off without the required level of preparation against a well-resourced defence is very risky

    #DanceAwesome Hashtag Videos on TikTok – Samsung has low consideration amongst the young, they used the existing Samsung partnership with K-Pop girl group BlackPink (18.9 million fans on TikTok). A new track Dance Awesome was created with an accompanying dance. Black Pink give it some energy and the dance instructions got 2m views on YouTube. It felt authentic. It resonated with TikTok users. The campaign generated 5m user videos and over 20 billion views, though I would like to see how it affects longer term consideration levels. 

    Open backdoors into apps and adversaries will use them too | Financial Times  – it is interesting how long this has been discussed without significant action taking place. Japan underwent a sales boycott by China of rare earth metals ten years ago and this is still only at the discussion stages in the west

    Conoco/Concho: surfing the wave | Financial Times – interesting consolidation in shale oil businesses. I found CK Hutchison selling out at this time interesting: Cenovus snares Li Ka-shing’s Husky Energy in $7.8bn deal | Financial Times

    Toshiba launches global Quantum Key Distribution QKD business with UK factory – Toshiba estimates the QKD market to grow to approximately $20bn by 2035 and the company aims to take 25 percent of the market (approximately $3bn) in 2030. TDSL has been awarded the contract from the National Institute of Information and Communications Technology (NICT) in Japan to deploy and manage the QKD systems that will be installed at multiple locations on their network. Toshiba plans to deliver the system in the fourth quarter of FY2020 and the deployment will start to roll out from April 2021. Outside of Japan, Toshiba Europe worked with BT on the UK’s first industrial deployment of a quantum-secure network, while in the US, Toshiba has participated in the recent QKD demonstration by Verizon Communications with Quantum Xchange. – Fascinating, it means that banks and governments can have secure communications, but consumers can’t, at least until we have several qubits of quantum computing power in a desktop computer and PGP-type situation gain.

    Ericsson and China Telecom achieve 5G Standalone data call – Ericsson Spectrum Sharing is a new way of rolling out 5G that uses existing hardware, spectrum and sites, while enabling increases in mid/high band coverage. It enables 4G, 5G NSA NR and 5G Standalone to be deployed simultaneously across FDD spectrum without the need for dedicated 5G spectrum. With Ericsson Spectrum Sharing, 5G radio resources are shared on a 1 millisecond basis, maximizing spectral efficiency. Most 5G networks have so far been deployed in Non-Standalone (NSA) mode where the underlying 4G network layer supported the necessary signaling. SA removes this 4G dependency. – Great, but Sweden’s ban on ZTE and Huawei in their network is likely to kill off Ericsson’s potential business with China Telecom – Sweden bans Huawei, ZTE from upcoming 5G networks | Reuters 

    First room-temperature superconductor demonstrated | Smart 2.0 – I am skeptical. I wouldn’t have shared it at all but for the fact that the article is from from part of the EE Times group

    Apple Launches ‘Apple Music TV,’ a 24-Hour Music Video Livestream – Variety – MTV left the door open for this, surprised that it hasn’t been done before

    Taiwan’s top 100 brands: Line, Taiwan Mobile, Rakuten among biggest gainers | Campaign Asia – Among the worst declines this year, Japanese electronics brand Sharp and China-based smartphone maker Xiaomi. Sharp’s decline mirrors the waning power of Japan’s legacy brands that we have seen in several other markets this year. – To be fair Sharp’s star has been falling for a long time, which is why Hon Hai Electronics could purchase them. Even Sony is inconsistent across product categories. Toshiba and Hitachi are no longer really consumer names

    String of Firms That Imploded Have Something in Common: Ernst & Young Audited Them – WSJ – is Ernst & Young damaged in the same way that Arthur Anderson was after the Enron scandal or will they survive? It is easy to forget now, but even if Arthur Anderson has escaped the Enron scandal, there was also the WorldCom scandal to pull them down. This is why E&Y feels rather like deja vu

    The flipside of China’s central bank digital currency | ASPI – DC/EP intersects with China’s ambitions to shape global technological and financial standards, for example, through the promotion of RMB internationalisation and fintech standards-setting along sites of the Belt and Road Initiative (BRI). In the long term, therefore, a successful DC/EP could greatly expand the party-state’s ability to monitor and shape economic behaviour well beyond the borders of the People’s Republic of China (PRC). Another great paper by the Australian Strategic Policy Institute. – I suspect that is the fear of most consumers with a government backed digital currency. I can also understand the concern regarding a digital reserve currency. It is also similar to what can be had with a lot of credit card payment system records

  • Things that caught my eye this week

    Share of search

    Les Binet talks about how share of search (organic search queries) volumes is a good indicator of likely interest in a brand. Somewhere between salience and brand consideration. As an idea it isn’t necessarily new, but Binet has put validated it through research. Its a new spin on the idea of people telling what they’d like to be true on social and what’s actually true on search. You can watch Les tell you more over at Vimeo. Given the popularity of Binet and Fields The Long and the Short of it, I expect to hear share of search cited much more in client – agency discussions.

    Pepsi & Notorious B.I.G.

    Notorious B.I.G. has had one of his in-studio freestyles (think the equivalent of a doodle) that was never released, converted into a Pepsi ad. He probably didn’t release it for a reason, it didn’t really go anywhere apart from him flexing is quick thinking. It didn’t add to his image. But that didn’t stop Pepsi from swooping in. I like it, it has brand salience.

    Hip hop seems to be a bit of blind spot for progressive voices at the moment. Wallace was a self-proclaimed former drug pusher, was arrested for selling crack cocaine and weapons charges. Apparently is was Sean Combs who eventually stopped him selling drugs. Whilst Wallace had collaborated with Pepsi-sponsored Michael Jackson; he’d also wrote about violence towards women on his album Ready to Die.

    I get that it would be cool for gen-X marketers; who also listen to the Wu-Tang Clan, De La Soul, Common, Mos Def, Gangstarr and the Beastie Boys.

    But what happens if the tide suddenly changes as it has with other artists? Pepsi could be left high-and-dry. My attitude might be seen as overly cautious; but I am sure that Kendall Jenner ad seemed like an ‘now’ version of Coca-Cola’s ‘hilltop’ advert to the clients at the time.

    DataPlay

    Even though I am interested in gadgets and technology, I had never come across DataPlay. Mat Taylor goes through the history of the DataPlay format. The format looks like something straight from the pages of Akira or Ghost in the Shell.

    I had a number of takeaways from the video:

    • DataPlay lacked what Robert Cringely called the ’10x’ factor in his book Accidental Empires.
    • DataPlay ignored the progress promised by Moore’s Law, which at the time was still going strong through the early mainstream web era
    • DataPlay ignored the lesson that Sony learned the hard way with the Betamax format. If you don’t have content for your format; it will fail. Other Sony formats like MemoryStick, SACD, DAT to name but a few have shown that formats can fail even if you have content. But not having content leaves you with little chance for success.
    • Finally, DataPlay was relying purely on third parties to make the format successful. It had relatively little skin in the game.

    More here.