Month: October 2020
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Things that caught my eye this week
Positive Brand Friction is a report that looks at the impact of customer experience on brand and how to get the best benefit out of it in the long term. The report was launched by the Institute of Practitioners in Advertising (IPA) at the Effworks Global Conference. Positive Brand Friction identifies a number of factors…
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Vietnam boomtowns + more things
Apple’s Shifting Supply Chain Creates Boomtowns in Rural Vietnam – Bloomberg – Vietnam is becoming the new China. While China has been impacted by problems of its own making, resulting in diversification of supply chains and trade disputes. This Vietnam build-out feels very much like build out in China during the late 1990s and the…
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Consumerology by Philip Graves
Consumerology taps into Phil Graves experience as a consultant on consumer behaviour. In the book, he draws on experience in retail marketing and classic marketing case studies such as New Coke. These examples show the numerous ways in which marketing fails to understand consumers. Much of the tried and true testing methods used make consumer…
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Mental health data hack + more
Hackers hijack and publish mental health data of hundreds of people – a scandal caused by the extortion of a group of hackers to a private company that provides mental health services as a psychotherapy center for the Finnish public health system. Finland claims to be at the forefront of digitisation and data security. The criminals managed…
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Things that caught my eye this week
Share of search Les Binet talks about how share of search (organic search queries) volumes is a good indicator of likely interest in a brand. Somewhere between salience and brand consideration. As an idea it isn’t necessarily new, but Binet has put validated it through research. Its a new spin on the idea of people…
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North Face + more things
From Supreme to Gucci: How North Face uses big-name collaborations to drive ‘brand heat’ – Glossy – Tim Hamilton, North Face’s head of global creative, said it typically does two collaborations per year, at most. In addition to its upcoming collab with Gucci, North Face has an ongoing collab with Supreme that started in 2015.…
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CPO
I came across the idea of CPO in GQ magazine. I know few people that have bought anything other than the G-Shocks in their collection for retail. There’s a few reasons for that: Watch resellers A number of watch dealers that were known by word-of-mouth have gone to the wall. For instance, Austin Kaye, which…
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5G tipping point + more things
Telecoms industry looks to Apple for 5G ‘tipping point’ | Financial Times – even with the launch of Apple’s 5G-enabled iPhone — there is as yet no “killer app” that will immediately transform the way consumers use their smartphones; creating a 5G tipping point. – I don’t think its about consumers, I think it makes…
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Things that caught my eye this week
I was reminded of my childhood this week. When I was pre-school, I loved playing with a box and packaging material. I can remember that whatever channel my Mum had the radio tuned into, there was a lot of easy listening songs on it. Picture this: Neil Diamond’s Song Song Blue on the radio. A…