Month: December 2016
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Brand communications
Opportunities for brand communications – 2016 has been a watershed year in the western world. Political forces that were simmering, but previously untapped manifested themselves in populist victories. Political norms that were common currency for the past two decades have been brought into question and there will be societal impacts and changes in consumer tastes.…
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Smartwatches & more news
Smartwatches Let’s Face It: Smartwatches Are Dead | Variety – interesting that Variety covered smartwatches. Apple is king of smartwatches. That market is at best immature, at worst dead in the water. Of course all this could change in an instant with a compelling use smartwatches case from a killer app – rather like Apple’s…
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Madrid + more things
Madrid The order on things being written and posted on this blog has been scrambled up a bit and I ended up spent some time in Madrid with nothing to show for it as my SD card from my camera disappeared, I have no ideas where I mislaid it. In Madrid, the Prado museum is…
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Outside the London bubble
A quick trip north provided me with a couple of consumer insights from outside the London bubble. Business winners Discount supermarkets – last time I was in Aldi and Lidl they started featuring brands we’d recognise like Kelloggs cereals. This time there has been a move away from recognised brands. Instead, there has been a…
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Porsche + more things
Porsche pronunciation – the iconic German car company want to stop the peculiarly British mangling of their name. The British tend to assume that the end e is silent, while the correct pronouncation is Porsch-e. More on the video below. More on Porsche here. Creative agency ZAK created a parody of 1980s toy advert as…
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Beme & more news
Beme CNN Brings In the Social App Beme to Cultivate a Millennial Audience – The New York Times – major news site suffering from lack of consumer trust (election coverage, fake news environment etc) buys YouTube V-logger to get some baes – and people wonder why the news media appears broken. Beme was founded by Casey…